What Are On-Page SEO Services?
On-page SEO services consist of works made for optimizing websites for better ranking. One of the most important on-page SEO factors is to implement the right keywords for ranking high. These optimizations are made in favor of both search engines and users. On-page SEO is crucial for increasing organic traffic by improving the user experience on your website.
On-page SEO or on-site SEO is not only for getting liked by the bots of the search engine. It's also made for increasing the user experience. But, how can it be a benefit for website owners? These little adjustments help you reduce the bounce rate of your website by offering a better user experience. Reducing the bounce rate is important for making sales on your website, of course, if you're offering such a thing.
Improving the user experience will rank your website higher in the search results. So, how can on-page SEO works improve the user experience? You should work on several elements to improve your website's user experience and rank higher. It includes optimizing the images, content, on-page links, and targeting the right keywords that would make your site rank higher.
What Does On-Page SEO Include?
There are several on-page SEO steps that you need to follow in order to increase your page's ranking. If you want success in SEO, you must be successful in each of these steps, not only in some of them. Here are some of the crucial on-site SEO to-dos:
Mobile FriendlinessMaking all pages of your website is good for user experience and on-page SEO. You can check the mobile-friendliness of your page from Google Search Console.
Technical SEOTechnical SEO consists of the work done to make your website compatible with search engines. It includes the titles and descriptions on your page.
PageSpeed is crucial for the user experience. A fast loading speed reduces the bounce rate. That is why it affects the use of your page positively.
ContentIf you want to succeed in SEO, your content should be unique, high-quality, and SEO friendly. Keywords, titles, and structure of your headings directly affect on-page SEO. Content is a great optimizer for search engines.
Link BuildingLinks in your web pages and content are highly relevant in terms of providing a better user experience. It is crucial in quality SEO work.
UX SignalsUser experience means a lot for on-page SEO strategies. That's why increasing the dwell time and organic CTR while reducing the bounce rate is a key purpose of on-page SEO.
On-Page SEO and Off-Page SEO: What Is the Difference?
When you search for on-page SEO, you would see that there is also off-page SEO. So what makes them different than each other?
On-page SEO consists of the things you have control over. As we have stated before, there are elements that you can set up, such as the technical aspects of your website and elements related to user experience. You can change and improve these elements whenever you want.
On the other hand, the off-page consists of the elements that you don't have direct control over. In the most important elements of off-page SEO, there are backlinks. These are the links from other websites directed to your site. Also, another element of off-page SEO is social media interactions, such as comments and shares. As InstaFollowers, we're happy to cover all of the work you need for off-page SEO.
How to Do On-Page SEO?
On-page SEO includes all the work done in HTML codes for search engine crawlers and images and content for users. Of course, it is not only limited to that. There is also detailed technical work such as .htaccess and Gzip decompress codes. Technical work on on-page SEO is also crucial. No matter how high-quality your content is, without working on technical elements on your website.
Since on-page SEO service strategies are done to rank your website higher in SERPs and maintaining it, there are some elements that Google notices. One of the most important elements is your content. It should be unique and creative with your target keywords. Other important elements are such as:
- Keyword sequence,
- Meta tags,
- Title tags,
- Meta descriptions,
- Image titles and tags,
- Quality content
- PageSpeed, and many more.
These elements are also the key points of digital marketing. It is necessary for all kinds of businesses in the digital zone.
What Our On-Page Services Consist Of
We provide you analysis and reports for your on-page SEO strategies. With the results we provide on our reports, you can create various SEO strategies for your websites. Here are some of the things that are done in on-page SEO optimizations:
- Crawl analysis
- Operations for adjusting the title and descriptions,
- Optimization of the images,
- Webmaster tools robots.txt submission and resolution of crawl errors,
- Httacces and Gzip decompression codes,
- CSS JS decompression operations,
- Recommendations for database cleanup and page speed operations,
- Determining on-page and off-page links,
- Backlink suggestions regarding your competitors,
- Content planning,
- Cloudflare editing operations,
- Operations to strengthen internal linking,
- Determining harmful backlinks and rejections,
- Analytics strategies and adjustments,
- PageSpeed optimization,
- 5-star adjustments and recommendations,
- Search engine registration and configuration adjustments.
With our detailed reports prepared by SEO experts, you can learn which of these activities your website needs and take action.