What Are On-Page SEO Services?
On-page SEO services consist of work done for optimizing websites for better ranking. One of the most important factors of on-page search engine optimization is ranking higher with the right keywords. These optimizations are made for both search engines and users. On-page SEO is crucial for increasing the organic traffic by improving the user experience on your website.
On-page SEO is not only for impressing the bots of the search engine. It is done to increase the user experience as well. Yet, how can it return as a benefit for you as a website owner? These works help your website to reduce the bounce rate by offering a better experience for users. Reducing the bounce rate is highly important for making sales on your website, of course, if you're offering such a thing.
Improving the user experience will rank your website higher in the search results. So, how can on-page SEO works improve the user experience? You should work on several elements to improve your website's user experience and rank higher. It includes the optimization of the images, content, on-page links, and targeting the right keywords that would make your site rank higher.
PageSpeed is crucial for the user experience. A fast loading speed reduces the bounce rate. That is why it affects the use of your page positively.
On-Page SEO and Off-Page SEO: What Is the Difference?
When you search for on-page SEO, you would see that there is also off-page SEO. So what makes it different than each other?
On-page SEO consists of the things you have control over. As we have stated before, there are elements that you can set up, such as the technical aspects of your website and elements related to user experience. You can change and improve these elements whenever you want.
On the other hand, the off-page consists of the elements that you don't have direct control over. One of the most important elements of off-page SEO is backlinks. These are the links from other websites directed to your site. Also, another element of off-page SEO is the interactions you get from social media accounts, such as comments and shares. As InstaFollowers, we're happy to cover all of the work you need for off-page SEO.
How to Do On-Page SEO?
On-page SEO includes all the work done in HTML codes for search engine crawlers and images and content for users. Of course, it is not only limited to that. There is also detailed technical work such as .htaccess and Gzip decompress codes. Technical work on on-page SEO is also crucial. No matter how high-quality your content is, without working on technical elements on your website.
Since on-page SEO strategies are done to rank your website higher in SERPs and maintaining it, there are some elements that Google notices. One of the most important elements is your content. It should be unique and creative with your target keywords. Other important elements are such as:
- Keyword sequence,
- Meta tags,
- Title tags,
- Meta descriptions,
- Image titles and tags,
- PageSpeed, and many more.
These elements are also the key points of digital marketing. It is necessary for all kinds of businesses in the digital zone.
What Our On-Page Services Consist Of
We provide you analysis and reports for your on-page SEO strategies. With the results we provide on our reports, you can create various SEO strategies for your websites. Here are some of the things that are done in on-page SEO work:
- Crawl analysis
- Operations for adjusting the title and descriptions,
- Optimization of the images,
- Webmaster tools robots.txt submission and resolution of crawl errors,
- Httacces and Gzip decompression codes,
- CSS JS decompression operations,
- Recommendations for database cleanup and page speed operations,
- Determining on-page and off-page links,
- Backlink suggestions regarding your competitors,
- Content planning,
- Cloudfare editing operations,
- Operations to strengthen internal linking,
- Determining harmful backlinks and rejections,
- Analytics strategies and adjustments,
- PageSpeed optmization,
- 5 star adjustments and recommendations,
- Search engine registration and configuration adjustments.
With our detailed reports prepared by SEO experts, you can learn which of these activities your website needs and take action.