What Is a Good Engagement Rate on Instagram?
To win on Instagram, you need to regularly analyze your results, and there's nothing better than tracking your engagement rate on Instagram. Tracking and measuring means you can optimize and grow your follower-base authentically while having solid results backing up your choices for what to do next.
If your eyes glazed over with the words' tracking, measuring and data', you're the person this post was written for. We all know Instagram has higher engagement rates than any of its competitors.
Instagram attracts 3-6% overall engagement whereas Facebook & Twitter have 0.5 to 1.0%. So if you're destroying Instagram, you should assume an engagement rate of higher than 6% and lead you to much bigger opportunities.
How to Calculate Engagement Rate per Post on Instagram?
It's far easier than it looks. Suppose you have a following of 8,250, you should measure your 'engagement' by the total of your likes and comments per post, and dividing the result by your following.
Let's assume your total likes were 936, and comments were 60.
936 + 60 = 996
Now take this number and divide it by total of followers, and multiply it by 100 to have the percentage.
936 / 8,250 x 100 = 11.35%
Your post's engagement rate is 11.35%, which is quite higher than the average engagement rates on Instagram.
What Is the Average Follower Growth on Instagram, and How to Calculate It?
Instagram has the highest engagement rates and also quickest follower growth. On average, brands doing an excellent job on Instagram can assume an increase of 6-8% per month, which is 3 times the average on Facebook, Pinterest, and Twitter. So if you have a brand, we'd suggest aiming for 6% growth per month.
To calculate it, suppose you had 8,250 followers on August 1st, and by September 1st, it had increased to 8,800. That's an increase of 550 followers. (Cool!)
You just divide the number of newly-gained followers by the number of followers you previously had and multiply it by 100.
200 / 8,250 x 100 = 6.66%
Your follower growth for the month was 6.66%, which is a little higher than most brands on Instagram.
Can't Be Annoyed Doing the Maths for Each Post?
We totally understand, and neither could we! So we built an online Engagement Rate calculator for each of your posts.
How to Calculate Instagram Engagement Rate?
If you want to find out your Instagram engagement rate online, all you need to do is using our free engagement rate checker tool! Let's see how can you use it to calculate your engagement rate.
- Please enter the Instagram username of your account to the given box.
- After that, you can get the engagement rate of a profile by simply clicking the "Check" button, and our tool will do the maths. If made successful, the Instagram Engagement Rate would appear with the owner's Instagram profile picture next to it.
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