YouTube recently stated that it is testing a new strategy to provide small video creators with more community support. Viewers in select countries can now access the new Hype function. The program is intended for content producers who fit certain requirements. YouTube is developing several new features, Hype included. The primary aim is to introduce new creators to the YouTube community.
What Is YouTube Hype?
YouTube Hype works as a similar feature to like and share features. It enables users to “hype” a content they like. This new strategy is currently being tested in Turkey, Taiwan, and Brazil. Users in these countries can now “Hype” the videos they like, and those videos will start to appear in the explore tab as hype-based videos. Hyping up a video will cause it to rank higher amongst the list of videos and create an opportunity for new video makers to be discovered.
How Does YouTube Hype Work?
The new feature works just like the other features such as like or share. Although, the hype feature is designed to have a more direct effect on the video’s statistics. Here’s a walk through of how YouTube Hype works:
- The more a video is hyped the more the video will rank higher and reach a wider audience.
- The new feature is currently being tested in the countries Turkey, Taiwan, and Brazil.
- The program is only available to users who have less than 500.000 subscribers as the goal is to “hype” small content creators.
YouTube Hype’s Features
Viewers can now hype a video as well as liking it. By doing so they can help the emerging content creators. Below, you can find a detailed explanation of YouTube Hype’s features:
- The hyped videos will rank higher amongst the videos uploaded within the last seven days.
- The YouTube Hype button will be alongside the like and share buttons and will work with the same princible.
- For a content creator to get hyped they must have less than 500.000 subscribers
- If a creator wants to be eligible to benefit from the hype feature their videos must adhere to the YouTube Community Guidelines.
How YouTube’s Hype Feature Enhance Engagement?
When an emerging content creator with less than 500 thousand subscribers uploads a video, a new feature called “hype” will appear next to the other features. As the viewer clicks the hype button, they directly help the video rank higher among the other videos which have been uploaded within the past 7 days. The hyped videos will appear in the Explore tab and begin to show up on the feeds of a wider audience. Here’s a comparison of the prospects of a hyped video versus an ordinary video:
An ordinary video without Hype support;
- Faces the risk of not being discovered.
- Take a long time to appear on the Explore tab.
- Cannot increase the channel’s number subscribers in a short time.
A video with Hype support;
- Can instantly get discovered.
- Will appear as a Hyped video on the Explore tab.
- By reaching out to a broader audience, it can boost the number of subscribers of the channel.
Will YouTube Hype Points Affect SEO Processes?
Since the more hype a video gets the higher it will rank on charts, it is possible to say that SEO processes might get affected, and further optimization might be needed to keep up with hyped videos. Nevertheless, it is advised to optimize your videos whether your channel is eligible to use hype or not.
Who Can Use YouTube Hype?
YouTube Hype is generated to benefit the new video creators. Therefore, those who wish to improve their channel can benefit from it but there are some restrictions:
- In order to benefit from YouTube Hype, a user must have less than 500.000 subscribers and comply with the YouTube Community Guidelines.
- Those who do not adhere to these two conditions will not be able to use YouTube Hype.
- Also, we must once again mention that this feature is still in the testing process and has not yet been introduced to the rest of the world.
- Unless you are from Turkey, Taiwan or Brazil, you cannot benefit from this feature yet.
When Will YouTube Hype be Available Globally?
The global YouTube Hype launch date is not yet known. The new feature is currently being tested in Turkey, Taiwan and Brazil. The testing process began only recently, and data is still being gathered to improve the new feature. It is also expected that other features will be launched as well as “hype”.
What Are the Impacts of YouTube Hype on Small Creators?
Hype is a feature built for small creators. The primary goal is to help new creators build a strong community by introducing them to a wider audience. When a user clicks the hype button of a video, the video will appear on other users’ Explore tab and rank higher among the other recently uploaded videos.
How YouTube Hype Can Increase Video Rankings?
When a video is hyped, the YouTube algorithm introduces it to the Explore tab, and more people begin to view it, thereby increasing the video’s ranking amongst the other videos uploaded in the last seven days. Thanks to the hype feature, new video creators can get more recognition.
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