Why Are More Women Than Men on Instagram?
Typically, women are more open about expressing themselves online and are more aware of their appearance in photos than man. Man are less confident about expressing them, especially online. Also, when we are talking about sharing online, women are more open about that too.
Celebrities and non-celebrities women like to take photos, they like to share everyday things with their friends, but also like to see what other people do much more than man.
Woman are not always comfortable with social media, but Instagram has a form that is very appealing to them and once they start to feel safe enough to share more it is like they get empowered as time goes by.
Woman and man have different day dynamics and maybe that`s why women are more opened on Instagram. Although they have very busy everyday life, woman have a need to share things with their friends more than man do. And to be honest, there are much more things a woman can share because the variety of things they do. Maybe a man would share when he makes a dinner for his `special one` but the woman makes dinner every day.
Also, more than man, woman seek for the inspiration for their everyday life on Instagram. It gives them a fast way to find the outfit of the day or some old recipe, or to find out something about their baby.
Man, on the other hand, seem to use Instagram more for business purpose and their orientation is more towards that then towards personal things.
Many surveys have been done on who is more on Instagram, man or woman. All of them show, for example, that women are more likely to take a selfie than man is with results a greater interaction on Instagram.
When we talk about boosting advertising and revenues, the woman is more engaged with brands on Instagram than man is.