Instagram Video Formats & Which Ones Are Ideal

Instagram Video Formats & Which Ones Are Ideal

It can be difficult to choose from Instagram video formats. Both photos and videos have certain limits you should abide by to maximize the structure of your posts.

Well, you kind of have to. Otherwise, Instagram won’t let you upload the video or picture you want to use. So, today, let’s learn more about Instagram video formats, and which ones are ideal.

We’ll start with the videos and later have a look at the photos down below.

Instagram Video Optimization

Your goal when uploading videos should always be to get the most screen possible.

What you can see from successful Instagram video creators is that they use the 4:5 aspect ratio Instagram video formats because they are looking to get the most screen real estate possible. (Instagram Support) You can find the video specs below:

  • Format: MOV or MP4
  • Frame rate: 23-60 FPS.
  • Video codec: HEVC or H.264 codec, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Audio codec: AAC audio, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Frame rate: 20-60 FPS.
  • Instagram video dimensions: 864 pixels (width) by 1080 pixels (height.)
  • Picture size:
    • Maximum columns (horizontal pixels): 1920
    • Minimum aspect ratio [columns/ rows]: 4 / 5
    • Maximum aspect ratio [columns / rows]: 16 / 9
  • Bitrate: VBR, 5Mbps maximum
  • Duration: 60 seconds maximum, 3 seconds minimum
  • File size: 100MB maximum

These dimensions and aspect ratio makes your video look as wide as possible. However, since people will watch these videos from a mobile, you should think about making them perfect for a vertical video. If you want to take a shortcut, try out online converters that will make the process easier for you.

Video Types That Get Attention

  • Videos on Loop: You can Loop your videos through Instagram to make them similar to Vine.
  • Stop Motion Videos: Animation that is captured one frame at a time, with physical objects that are moved between frames. When you playback the sequence of images rapidly, it creates the illusion of movement.
  • Time Lapse Videos: Videos that are essentially speeded up and time appears to be moving faster.
  • Tutorials: How to Videos are always going to be relevant and shouldn’t be disregarded.
  • Product in Action: A video of your product being used to show how it works and how it’s useful.
  • Behind the Scenes: Showing transparency like this can really create a trustworthy relationship with your audience.

Keep in mind that Instagram video length must be at most 1 minute, otherwise, you have to upload your videos to IGTV which accepts videos up to 60 minutes, and 15 minutes if you upload from a mobile device. So, determine your video content according to that.

Instagram video format

Instagram Photo Optimization

In order to optimize how you get perceived on Instagram, you have to put quality photos for your followers. The retro days are long gone, and people don’t expect the count the pixels on your content anymore. Therefore, it’s important for you to use the highest resolution as possible.

  • Formats: JPEG, PNG, BMP, and non-animated GIFs
  • Up to 8 MB
  • Square – 1:1 aspect ratio
  • Landscape images – Max 1.91:1
  • Portrait images – 4:5 aspect ratio
  • Aspect ratio: Must be within a 4:5 to 1.91:1 range
  • Minimum resolution: 150×150 (lower resolutions will be scaled up to the minimum)
  • Maximum resolution: 1920×1080 (higher resolutions will be scaled down to the maximum)

Aspect Ratio Templates

  • Square – 1:1 aspect ratio (for example 1080 x 1080)
  • Portrait images – 4:5 aspect ratio (for example 1350px x 1080px)
  • Landscape images – Max 1.91:1 (for example 1080px x 608px)
  • Story images – 16:9 aspect ratio (for example 1080 x 1920)
Instagram video format


Today, you learned about what makes a photo or video optimized and appears good on your followers’ feed. As you see, there are so many technical sides required to be handled other than the spirit and soul of the visual you’re creating. If you can’t manage to address these technicalities, your other efforts all be for vain.

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Do you recall the first photo or video you uploaded on Instagram? We would like to know how was it, if you still have it you can share it with our visitors down below. We’re going to feature the most interesting ones in this article for promotional purposes.

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James Orublig

Posts: 577

Hi, my name is James but my friend calls me JamesTheNews since I always have the latest news about social media. Follow my blogs to learn every bit of trickery there is to social media.

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1 Comment

  1. Huw Holt
    Huw Holt

    Thanks for sharing the Instagram video formats. I’m starting to use it professionally with a business account. It was good to know.