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Instagram Video Formats & Which Ones Are Ideal

It can be difficult to choose from Instagram video formats. Both photos and videos have certain limits you should abide by to maximize the structure of your posts. Well, you kind of have to. Otherwise, Instagram won’t let you upload the video or picture you want to use. So, today, let’s learn more about Instagram video formats and which ones are ideal.

We’ll start with the videos and later have a look at the photos down below.

Instagram Video Optimization

Your goal when uploading videos should always be to get the most screen possible. What you can see from successful Instagram video creators is that they use the 4:5 aspect ratio Instagram video formats because they are looking to get the most screen real estate possible. There are a lot of different types of dimensions, such as Instagram story dimensions, Instagram video size, Instagram video length, Instagram mp4 size, Instagram story aspect ratio, and so on. So there is a lot to take in. If you are interested, also learn how to post horizontal videos on Instagram for a piece of extra knowledge. You can find the video specs below:

Instagram video formats
  • Instagram Video Format: MOV or MP4
  • Frame rate: 23-60 FPS.
  • Video codec: HEVC or H.264 codec, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Audio codec: AAC audio, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Frame rate: 20-60 FPS.
  • Instagram video dimensions: 864 pixels (width) by 1080 pixels (height.)
  • Picture size:
    • Maximum columns (horizontal pixels): 1920
    • Minimum aspect ratio [columns/rows]: 4 / 5
    • Maximum aspect ratio [columns/rows]: 16 / 9
  • Bitrate: VBR, 5Mbps maximum
  • Duration: 60 seconds maximum, 3 seconds minimum
  • File size: 100MB maximum

These dimensions and aspect ratio makes your video look as wide as possible. However, since people will watch these videos from a mobile, you should think about making them perfect for a vertical video. If you want to take a shortcut, try out online converters that will make the process easier for you.

Instagram video types

Video Types That Get Attention

  • Videos on Loop: You can Loop your videos through Instagram to make them similar to Vine.
  • Stop Motion Videos: Animation that is captured one frame at a time, with physical objects that are moved between frames. When you playback the sequence of images rapidly, it creates the illusion of movement.
  • Time Lapse Videos: Videos that are essentially speeded up, and time appears to be moving faster.
  • Tutorials: How-to Videos are always going to be relevant and shouldn’t be disregarded.
  • Product in Action: A video of your product being used to show how it works and how it’s useful.
  • Behind the Scenes: Showing transparency like this can really create a trustworthy relationship with your audience.

Keep in mind that the Instagram format for video length must be at most 1 minute. Otherwise, you have to upload your videos to IGTV, which accepts videos up to 60 minutes and 15 minutes if you upload from a mobile device. So, determine your video content according to that. If you are interested in Instagram videos, check the Instagram video downloader tool to save your favorite ones!

photo optimization

Instagram Photo Optimization

In order to optimize how you get perceived on Instagram, you have to put quality photos for your followers. The retro days are long gone, and people no longer expect to count the pixels on your content. Therefore, it’s important for you to use the highest resolution possible.

  • Formats: JPEG, PNG, BMP, and non-animated GIFs
  • Up to 8 MB
  • Square – 1:1 aspect ratio
  • Landscape images – Max 1.91:1
  • Portrait images – 4:5 aspect ratio
  • Aspect ratio: Must be within a 4:5 to 1.91:1 range
  • Minimum resolution: 150×150 (lower resolutions will be scaled up to the minimum)
  • Maximum resolution: 1920×1080 (higher resolutions will be scaled down to the maximum)
aspect ratio

Aspect Ratio Templates

  • Square – 1:1 aspect ratio (for example 1080 x 1080)
  • Portrait images – 4:5 aspect ratio (for example 1350px x 1080px)
  • Landscape images – Max 1.91:1 (for example 1080px x 608px)
  • Story images – 16:9 aspect ratio (for example 1080 x 1920)

If you have more questions, check the Instagram Help page for further information.


Today, you learned about what makes a photo or video optimized and appear good on your followers’ feeds. As you see, there are so many technical sides required to be handled other than the spirit and soul of the visual you’re creating. If you can’t manage to address these technicalities, your other efforts all be in vain. Do you recall the first photo or video you uploaded on Instagram? We would like to know how it was. If you still have it, you can share it with our visitors down below. We’re going to feature the most interesting ones in this article for promotional purposes. Thank you for choosing InstaFollowers!

Frequently Asked Questions About

If you want to create enchanting videos and play by the rules, video formats are important.

Creating exciting content might be hard initially, but remember that the most important thing is creating a unique one.

It’s not actually changing, but with new Instagram features, things may get updated. So, we tried to give information about the latest video formats on Instagram.

The ideal size for an Instagram video is a 9:16 ratio. But of course, you can try other ratios such as 4:5, etc. You can create a video format according to your content.

You can try different tools to convert your video sizes to your desired ones.

James Orublig

Posts: 544

Hi, my name is James but my friend calls me JamesTheNews since I always have the latest news about social media. Follow my blogs to learn every bit of trickery there is to social media.

1 Comments on Instagram Video Formats & Which Ones Are Ideal

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1 Comment

  1. Huw Holt
    Huw Holt

    Thanks for sharing the Instagram video formats. I’m starting to use it professionally with a business account. It was good to know.