Today we use many social networks to communicate with people all over the world. Among the most used stands Facebook, the undisputed king of the market that has recently had to deal with some problems related to privacy and with the fact that a large amount of users is not at all satisfied with the continuous updates of the algorithms that continue to limit the visibility of posts. In this scenario, there is a new social network that seems to have intrigued many web users. Let’s talk about Vero, which in February 2018 became the most downloaded app in the USA.
Vero or Vero-True Social is the name of this new social media app, available for Android and iOS as early as 2015, with intuitive graphics, elegant and glossy design, easy to use even by those who are not very familiar with social networks. It is presented as an app that allows users to live a “more authentic” experience. At the time of launch, the home screen reads: “Less social media, more social life. Behave online as you behave offline”.
A message that clarifies what this application’s moral is, which wants to make the online social experience extremely pleasant.
How Does Vero Work?
After downloading and installing the application, you register within the platform and are ready to use it. The operation is immediate and is very similar to that of Instagram.
Let’s see a bit of how Vero works. With the photos already shared during the article and with the photos shared in the following sections, you have been able to see what Vero is. However, this application has no mystery since if you have used Instagram, you will know how Vero works quickly.
It contains extensive copied sections and other improved ones that Instagram does not have, such as the diversity and organization of content in the form of galleries (significantly improving Facebook, something that it will indeed copy soon). Yes, it looks a lot like Instagram (not to say that it is a copy as is). However, for those of us who are used to Instagram, a pioneer in photographic filters, they are no better than those offered by Instagram.
You can control who sees your messages in Vero, making them visible only to your close friends or opening them to all users of the application. The search page allows users to find people and hashtags and media shared with them by their friends.
The posts created by those you follow are filtered in your “Collections” feed and classified, from photos and videos to books. There is also a notifications page and a “Chat” section, similar to private messaging on other social media platforms.
The developers intend to listen to music or purchase products without leaving Vero, but there are no ads built into the app.
What Is Vero For?
Vero is a bit Facebook but without the ads. It’s a bit of Instagram, but without the algorithm. You can share images, text, videos, and almost any type of content that you want. Vero presents itself as an “authentic” social media platform. The name, Vero, means truth.
But what is Vero for? If it is equal to Instagram! Yes, in practice, it is very similar to Instagram, with some critical differences. Although most users seem to be just posting photos, the app also allows you to share text and URLs and recommendations for books, TV shows, and movies.
Why Has Vero Become Popular?
Vero first launched on the App Store in 2015, where it initially received very little attention. In December 2015, it briefly peaked at # 45 in the App Store’s social media category, according to data from App Annie. It fell entirely off the charts shortly after (the App Store only ranks the 1,500 apps in any category).
But that changed in late February as the app spiked up the rankings, going from number 566 to number 1 in a matter of four days, according to data from App Annie. According to Sensor Tower forecasts, it soon went to about 600,000 downloads on the App Store and Google Play in one day.
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And while it’s unclear what caused Vero’s sudden surge, it seems to be at least in part due to frustration with Instagram’s algorithm, which has been bubbling for months.
Users had been annoyed with the app’s algorithm since its launch last year. But unlike other changes that people have become accustomed to overtime, the frustration seems to have intensified more and more.
Now, Instagram users are promoting their Vero accounts to their followers, with more than 500,000 Instagram messages tagged as #Vero, most in the last days of February, users who posted screenshots of their profiles and asked their followers join them in the app.
Vero in Short
But regardless of what Vero may have in store, it is always good to try new terrain and see which one suits you best. Obviously, if you are a person who focuses on visual content such as photographs, the most recommended is Instagram. However, it is not wrong to give Vero a chance. If you want to compare Vero to other social media platforms, you can take a look at the social media statistics of famous platforms.