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What Is Tumblr?

Tumblr is a microblogging and social networking platform which has various content. It is a blogging platform used for sharing anything. Tumblr answers to ‘What is Tumblr?‘ question itself by stating that it is a platform where people can express themselves freely. That is what they aim for.

You can see and share content such as blog texts, photos, videos, live videos, and audio files. You can even create your own GIFs, add visuals and texts to them.

Besides creating, Tumblr is a platform that is a mixture between a blog and a social networking website such as Twitter and Facebook. Blog content on Tumblr is usually shorter than regular blog websites, that is why it is called a ‘Microblogging’ platform. However, there is no length limit, it is almost like a tradition to keep it short on Tumblr.

Tumblr was founded in 2007 by David Karp and purchased by Yahoo in 2013. 

Tumblr appears to have a younger audience. Most of Tumblr users are younger generations, especially teens. Teens tend to follow their interests and embrace them. Tumblr is a world that teens can sort of create their own website, that is why they have a special interest in it. Tumblr gives them a chance to be creative.

If we look at its social networking site, there is not much dialogue. Communication on Tumblr usually depends on reblogs and likes yet there are other ways that people express themself such as commenting and reblogging with adding your commentary. 

How to use Tumblr

How to Use Tumblr

Like any social networking website, it starts with signing up. It is pretty easy to sign up, like any website you need a username and a password along with your e-mail address. 

Once you sign in Tumblr will ask you to choose your interested topics. It shows a list of topics for almost everything such as fashion, music or cars. You can choose as many as you like. After you are done with choosing your topics, Tumblr will bring you potential blogs that you may like according to your interested topics.

Of course, you are not limited to potential blogs or topics, you can search tags from the search bar and find yourself another interesting content.

You can use Tumblr to create your content as well. You can create content for everything, from lifestyle blogs to travel blogs or photography. 

Customize Your Tumblr

Besides creating and searching for content, you can customize your blog. It is possible to change many things. Tumblr offers themes for your page. You can select Tumblr themes from your ‘Account’ section and customize your blog. To select a theme, go to your ‘Account’, click on ‘Edit appearance’ then it will show you a preview of your page.

Down below you are going to see a ‘Website Theme’ button. If you click on that you will be able to edit your theme. Here you can change;

  • Avatar
  • Avatar shape
  • Title font
  • Background color
  • Title color
  • Accent color

Below those editing options, there are some adjustments for you to choose whether to show or hide images and texts.

Using the standard theme is not recommended because there are many themes to choose from and if you are thinking of creating your content and sharing it with other people on Tumblr, you might consider something more customized and suitable to your topic.

If you are not satisfied with the themes, you can get a premium theme by paying for it.

Tumblr Dashboard

The dashboard is the main page when you open Tumblr. There you can see the recommended blogs on Tumblr but if you have written an article, it will be shown on the top of the page.

Below the search bar, like on Facebook, there is a huge bar to share something. The bar has fixed share options which are; Text, Photo, Quote, Link, Chat, Audio, Video. Choose what type of post to create first.

How to Add Content

For adding text, you must write a title first, then write your text and choose some tags to put. You do not have to put tags all the time but they will help your post to be noticed when people search by those tags. It is possible to write tags on texts, quotes, and chats.

For adding photos, you must choose a photo from your computer or you can search for a photo from the web via the ‘Add photo from the web’ option.

If you want to add a quote, Tumblr will ask you to state a source and there is a source box that you can write your source. You can state various sources such as photos, videos, read more links, or even GIFs on Tumblr. Then down below there is a tag box to write your tags.

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To upload links, you just have to type or copy-paste a URL. The same goes for adding audio but you can search for a song from the search bar after you click on ‘Audio.’ When you search for a song, Tumblr will bring you audio files from Spotify and Soundcloud.

For chatting, like a blog post, you have to put a title and start a conversation by adding a text. Then you have to put tags so other people can reply to your text.

When you have created a post but you feel like something is missing to post it, you have the option to post your content afterwords. If you click on the arrow next to ‘Post’ button, there will pop up a menu which has options like; 

  • Post now
  • Add to queue
  • Save as draft
  • Post privately
  • Schedule
  • Preview on blog


If you would like to discover what other people are sharing on it, click on the ‘Explore’ button on the right side of the footer. This way you can see the content shared by others with their tags from the Explore page.

You can also search by tags to find what you are looking for. It is possible to search by multiple tags as well. Please read our article about it.

If there are tags you are not interested in, you can filter them and to do that, click on ‘Account’ and go to settings. In the ‘Settings’ menu, there is the ‘Filtering’ section. You can filter tags from here and you will not be able to see them.

Conclusion on Tumblr

We have recovered the basic idea of what Tumblr is and mentioned some information and tips to help you get around. We hope you find this article useful. As we can see, it is good for discovering and creating content and is known for finding content for almost anything. For more information, visit

Frequently Asked Questions About

Click on the ‘Find blogs’ link on the dashboard and select the ‘People you know’ tab. Then click on the ‘Facebook’ or ‘Gmail’ link to find your search.

You can connect Tumblr to Facebook if you have a Facebook Business page.

Unfortunately, there is no way to find out if someone has seen your posts.

James Orublig

Posts: 543

Hi, my name is James but my friend calls me JamesTheNews since I always have the latest news about social media. Follow my blogs to learn every bit of trickery there is to social media.

1 Comments on What Is Tumblr?

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1 Comment

  1. Y. Mark
    Y. Mark

    They say Tumblr is for little girls, but I digress. All kinds of people can enjoy that site.