What is SEO?(+How to Optimize Your Website)

What is SEO?(+How to Optimize Your Website)

You probably heard the term “SEO” from somewhere if you are using the internet quite often. Some people mix it with CEO, which means chief executive officer, while SEO stands for something totally different. If you are wondering “What is SEO” then keep on reading.

What is SEO?

SEO, also known as “Search Engine Optimization,” is the process of making improvements for your website to get better rankings in search engine results. Thanks to SEO, you can increase the performance of your website and reach a bigger audience. Being superior to your competitors can be challenging, but this is precisely where search engine optimization begins. If you optimize your site better and help Google and other search engines to analyze and understand your content, you can be placed in higher positions on the search results pages. For your website to stand out, you first need to know how search engines work and how to optimize your website for them.

what is search engine optimization

How Does Search Engines Work?

There are many factors that determine search engine results, but the most important are the level of interest, authority, and personalization. Understanding these signals and optimizing your site according to them, will make your website higher in the search results. It is essential to consider these factors, as Google and other search engines only want to provide their users with the most relevant and competent results. 

Google is currently the most frequently used search engine in the world. Organizing our website according to the conditions of this most commonly used search engine means that we will reach the target audience we want to reach immediately. In some cases, personalization can also affect the final result. A user’s location information, call history, the device they use, or social connections are examples of personalization.

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Search engines, especially Google, make changes to the algorithm every year. The aim is to provide more relevant results to researchers. They make all kinds of improvements and changes to deliver a better quality experience. Some changes are massive and affect a large number of sites. Others are small, and you hardly understand any difference in your ranks on the results page.

Several important Google updates were made in the past year, and we will share a detailed content about the algorithms in the future. Though, there is one thing to remember: Search engines always try to give the most appropriate links to the query that you type. You should choose the right keywords to get a good amount of organic traffic from every content you post.

What are Keywords? Why are they Important for SEO?

Keywords are crucial for your SEO strategy. Therefore, you should use an analytical approach. First, examine your potential visitors. What do they need? You cannot optimize your page for hundreds of different terms. That is why we need to choose particular queries and decide what we are optimizing. There are three essential things to keep in mind: Frequency, competition, and relevance.

what is a keyword

The keyword research process is the relationship between frequency and competition, helping to find out which potential is the greatest among keywords and which will contribute more to drive more targeted traffic to your site. While doing AKH research, most of us do not search for the keyword to target. The aim here is to include relevant keywords that describe the content we prepare. It will make us more visible on search engines and contribute more to our targeted keyword. Preparing fresh content with relevant keywords will be a necessary step for internal optimization.

What is Internal Optimization for SEO?

As the name suggests, internal optimization is the type of optimization that is related to changes made in the website which fundamental to know how your content is shown to users. Search engine results include a title, description, and website URL, and these are the areas you need to improve when you start optimizing your website. 

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Search Engine Results Page

You must enter a unique, descriptive title and description for each page on your website, and also make sure that you have a clear and intuitive URL structure. Let’s mention some basics that you should apply to your website:

  • Provide fresh, great content relevant to the industry where your website is located. 
  • Use a unique title and description tag for each page. 
  • Establish an internal link with the targeted anchor text, but do not overdo it here. 
  • Be sure to use the titles (H1-H6) properly.
  • Pay attention to visual optimization, visual URL usage, and ALT tag usage.
  • Make sure you have a mobile-friendly website.
  • You should focus on the opening speed of your website.
What does SEO stand for?

SEO is an acronym for Search Engine Optimization.

What is SEO in business?

SEO helps brands and their products to show up on search results so it is essential for companies.

What are SEO tools?

There are plenty of tools that you can use for SEO, but we would recommend free and effective ones that Google offers, such as Google Analytics and Google Search Console.

Conclusion

SEO is the key to success that makes your company future proof. You should learn the details of SEO or hire an SEO expert if you want to grow your company’s internet presence. Do not forget that many factors can affect the results and these factors are continually changing, so keep yourself updated. If you want to learn more about PPC, you can read our article by clicking here. We suggest you to read Google’s SEO starter guide as well. Lastly, you can also check the video by to learn more about the field: 

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Born in June 1994, Nikos is a digital marketing specialist, YouTuber, and content editor from Thessaloniki, Greece. He wanted to be a journalist as a child, but he studied Digital Marketing and Social Media at the Athens University of Economics and Business after graduating from high school. His s...

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