Periscope is a video streaming app for mobile. It is available for both Android and iOS. It is rising to be one of the new stars of social media. In fact, it is. It has gotten so popular that even people who are not interested in such stuff ask; what is Periscope?
Periscope was such a good idea that Twitter purchased it even before it was released in 2015. It should not be hard to see the potential in Periscope. There are tons of video streaming platforms on the internet. However, the mobile world needed something like this but with an easy interface.
How does Periscope work? It allows its users to stream videos and watch other streamers in real-time. Yet, it is not just about that. On Periscope, there is also live interaction.
People can interact with the streamer when they are watching, it is possible to do that by sending hearts to show the streamer you like the video or writing comments during the stream. Also, people can share broadcast stations on Twitter.
When you stream a video, you can choose to share your broadcast to the ‘public’ or make your broadcast ‘private’ so only the people you have selected can see the video.
There is no time limit for videos. When your broadcast is over, people can still see your video in the next 24 hours. After 24 hours, your video will be deleted automatically.
We have mentioned that Periscope was purchased by Twitter. So it is a sub-company of Twitter, but is there a connection? Let’s look at how to link your Twitter account to Periscope.
How to Link Your Twitter Account
Twitter lets its users connect third-party accounts to their account. Periscope is one of them and it is pretty simple to connect your account to Twitter. Here is how:
- After you log in, go to your profile.
- On your profile, you will see ‘Connected Accounts’ tap on it.
- After you select, you will be able to see ‘Connect Twitter’ and tap on it.
After you tap on ‘Connect Twitter’, it will ask you to log in to your Twitter account. If you have the Twitter app on your device, you can log in with your app. Without the app on your device, you can log in with your e-mail or phone and your Twitter password. If you have a login verification on your Twitter account, you have to go through that process.
After completing these requirements, your Twitter account should connect to Periscope. You can even go live from Twitter via Periscope. Once you start streaming, a URL will be contained to your Tweet.
One other important thing is that only one Periscope account can be linked to your Twitter account.
You can sign up for Periscope with your Twitter account. This way you can skip the linking process and get ready to use it with your Twitter account. Also, it is possible to sign up with Facebook, Google, and your phone number.
What to Use Periscope for?
It is widely used throughout the world. There is no main reason to use Periscope.
From news to NSFW content, it is possible to find almost anything. Let’s take a look at two of the uses getting popular on Periscope.
Using Periscope for Business
Using Periscope for business is getting popular every day. It is a great way to show your business to the world, especially when you are trying to gain attention.
To use Periscope perfectly for business, you have to be in interaction. Follow your target audience and let them be aware that you are there. This way they can follow you back and you will be able to create a community of loyal customers.
Gain attention by broadcasting ‘How to’ videos. So people will find you as a useful source and start to rely on you. After you created a community, you can start breaking news about your business. A lot of major companies are doing it by streaming brand releases and such.
You may use Periscope for making weekly podcasts as well. If you set a specific date and time, your loyal customers will be able to follow you and know when to reach you. When using Periscope for business, you should analyze its stats good to receive feedback.
Using Periscope for Press
Over the past years, the press has come a long way. Press is not just about newspapers and television anymore. Youtube has become a major channel for the press.
TV broadcasting is coming to an end. Even major news agencies are aware of that. They started expanding to other platforms such as Youtube as well. However, major news agencies started to be seen as untrustworthy. That is why there occurred alternative news media on social media.
Participants of this alternative news media have started expanding way before major agencies. It is possible to think that they are too late but they continue to compete with alternative media by producing high-quality content relying on their strong budget. Still, some journalists have proven themselves and found themselves a place on Periscope.
Users can create closed groups that they can be the only administrators. They will be the ones to add or remove members, change the group title or close the group.
Yes, it is free to use however it has limited data for consuming.
Viewers from the web are anonymous but they are not able to comment or make ay other interactions during a broadcast.
If they are watching from the web without signing in, you cannot see who is watching but you can see the members.
We have stated the answer to the question; what is Periscope and covered how to link your Twitter account to Periscope.
It is a widely used platform bought by Twitter before its release, realizing its potential. Periscope is used for many purposes yet it is the rising channel for business and the press.