In this digital age, most businesses use digital marketing to reach people on the internet. From search engine marketing (SEM), search engine optimization (SEO), social media marketing strategies, and so on. There are a lot of ways to use digital marketing opportunities to advertise your business. One of them is search engine optimization, which is getting related traffic to your website from the organic searches about your business. It involves high-quality and related content to the technical aspect of your website, including backlinks. Most businesses choose to optimize their website locally first. But what is local SEO?
Well, local SEO is optimizing your website to attract more local and related traffic. It is an effective way to promote products and services to local consumers. Most of the general public is searching for things locally. But what are these local searches, and why are they important?
Well, if someone is looking for a coffee shop to buy some coffee, they may search for a free “coffee shop,” which would not directly trigger local searches. But most of us search for something near us or close to where we are. Something like “coffee shop in SoHo, Manhattan.” When we search for something indicating a place, search engines understand that and suggest local businesses or list location-based places in search engine result pages (SERP).
Yet, how do search engines get these kinds of information from the website? They look for the content, links, map services, and much more information. If you want to improve your rank on search engines, there are three factors that would affect it.
- Proximity: The closeness of your business to the person who did the search.
- Relevancy: How relevant your the search term or phrase to the business’ products and services?
- Reputation: What people are saying about the business?
There are some tips to help you on your way to improve your status on local SEO and searches. Some of them are technical and some related to the content you have. Let’s examine some of them.
Google My Business
Google My Business is an online business profile on Google. It has information about your business’ products, services, business descriptions, contact information, working hours, category, and more. You can decide which information you want to include in this profile. When there is a search query, Google takes the information you have provided and shows it. If you want to fully benefit from Google My Business, you need to verify it. Local reviews from customers can help you as well.
Citations are the online directories or listing websites that would have the information about your business’ name, address, contact number, and URL. They are crucial for local SEO efforts. Because people need to see your website in the places where they are looking for similar businesses. You do not want your competitor to be found before you. If you have the wrong or duplicated information on these directories or websites, be sure to correct and/or delete them. Because search engines may not show up your information if they are faulty.
Google has been improving through time and getting better to analyze content. Nowadays, content creators write for people, not search engines as much as in past years. Instead of having a general content, these creators can include local place information on their content to maximize local SEO efforts. Optimizing the URLs, titles, headers, meta descriptions, and so on locally would be beneficial. You can use customer reviews and stories as well to help your local SEO strategies.
Internal Link Structure
An internal link structure is important because it helps your SEO practices. It can help your website’s navigation, arranges the ranking power dynamic between pages and authority, and website hierarchy and information architecture. All of these variables affect SEO and search engines.
Backlinks are a great way to boost your SEO performance. They simply tell Google that you are a legit website with a legit business, helping your domain authority as well. Naturally, obtaining backlinks would be great. Links from local blogs, business associations, newspapers, etc. improve search visibility.
Location pages provide information about your business’ name, address, phone number, working hours, store description, and so on. If you have more locations, keep adding them to your website. If you have just one location, a simple about us page will do the job. You can add Google Maps, Yandex Maps, etc. that would boost the local SEO performance.
Most searches on mobile devices use locations. If your business does not have a mobile-friendly website, you would probably lose potential customers. People who search on mobile devices would like to see your business’ contact information and location. That is why mobile-friendliness is an essential factor in local SEO.
Your business needs to have social media profiles. Most of the online people are using social media platforms. Regularly post on these profiles, use hashtags and people’s reviews for your benefit. Adding location and contact information to these profiles would benefit you for the local SEO efforts. Sharing it with Google My Business would be good as well.
With SEO, you are improving the website’s visibility nationally or globally, in local SEO, you improve the website’s visibility for the nearby.
Well, if you have a local business and want to be found locally, you need local SEO. You want to found be found by the people nearby.
We have gone over what local SEO is and what local businesses can do to improve their local SEO strategies as well. You can make use of any of the strategies for the local SEO improvement. We hope that this article was helpful, and you can check out our other articles about SEO if you want to learn more.