What is internet marketing? It is basically, marketing of products or services over the internet. It is also called online marketing, digital marketing, e-marketing, and web marketing. Internet marketing efforts can be defined as driving traffic to your online business. It is where consumers can purchase the products or use the services. It also includes communicating with consumers with a well-defined message for the brand.
Internet Marketing Strategies
Internet marketing has a wide range of platforms and strategies. From paid advertising to affiliate marketing, let us discover these different kinds of internet marketing.
Search Engine Marketing is promoting websites to increase their visibility on search engine result pages. Through paid advertising, you can bid for different keywords related to your business. You can also optimize your website for better matching on result pages. Thus, increasing your traffic and profitability. There are different ways for paid click; you can pay for every click (PPC), or you can pay for mille* impressions (CPM). (*mille=thousand)
Search Engine Optimization is increasing the visibility of your website without paid advertising. It is rather optimizing the content and the website. Search engines use bots to crawl through the internet and naturally the websites and match the content of your website to what people search for. So, whenever someone searches for something related to your website and the keywords you use, your website is there for them. Other than the content, you should technically optimize your website, such as links, page speed, mobility, and so on.
Social Media Marketing
Facebook, Instagram, Twitter, etc. are examples of social media platforms. Therefore any marketing effort on these platforms to gain traffic is considered as social media marketing. There are two types of social media marketing. The first one is organic, which businesses do not pay for it. Communicating with your consumers (or potential consumers) and delivering the right brand message can be a good example. The second one is paid, where businesses pay for the advertisements on these social media platforms.
Another way to deliver the message to related people is through video marketing. You can create a related, engaging, and fun video to promote the business throughout different platforms such as Youtube and Vimeo. On the other hand, you can deal with other businesses that can promote videos. You can reach your potential consumers on these platforms as well.
Display advertising is delivering the business’s messages with engaging, funny, exciting creatives. These creatives can be seen in billions of webpages and platforms. The creative should be loud and clear about your business. You do not want to gain traffic from irrelevant sources. You can use pay per click (PPC) or cost/pay for a thousand views (CPM) on this advertising as well on search engine marketing (SEM).
As you can understand from the name, email marketing is marketing efforts regarding emails. But first, businesses need to collect emails. There are various sources for that. They can use their membership on websites. Also, they can work with other marketing strategies, such as social media marketing to gather an email list, they may offer a discount for sign-up, and so on. After that, these emails can be used for great content, discount, newsletters, giveaways, and many more even to create automated email campaigns for abandoned carts, reviews after shopping, subscriptions, and more.
It is a marketing strategy where you create content to draw consumers’ attention to your website for engagement. However, you need to promote and distribute these related content constantly. You can use infographics, videos, blog posts, podcasts, ebooks, webinars, etc. For example, the article you are reading now is an example of content marketing.
When businesses pay marketers or websites for promoting their content, generate traffic for sales or services, it defines as affiliate marketing. Basically, referring another business in exchange for money. Other websites and marketers get paid when there is traffic, sales, or a completed action from the referred website. However, it depends on the deal between the two parties.
Influencers became important in recent years. But what is an influencer? Well, an influencer is a known person by the general public, such as actors, celebrities, athletes, writers, video creators, and more. So, influencer marketing is promoting a product or a service through these influencers. Since they have lots of followers, their voice is heard, and therefore these promotions by the masses as word-of-mouth or going viral. Hence, it creates a great consumer base who knows about the product or service.
Benefits and Importance Of Internet Marketing
The internet is a part of daily life nowadays, from communicating to shopping. Therefore, businesses are moving themselves to the internet as much as possible. Every day, internet usage numbers are increasing, and more and more people are looking for a product or service on the internet. Businesses are designing their websites for better consumer experience steadily. They integrate interactive elements such as social networks and email notifications. Even some businesses are just apps thanks to ever-rising mobile phone and mobile internet usage. Technology keeps getting better, and our devices are improving as well. With that, internet marketing techniques are developing like artificial intelligence, virtual reality, and many more.
Online marketing has great tools to collect and measure data thanks to automation. Consequently, targeting is more optimized than ever. It opens up a new way of marketing, personalized advertising. Besides, online marketing has an increased exposure rate for advertisements related to business needs. Thereby, easier globalization for businesses.
According to Statistica, 4.2 billion people are online, and 3.4 billion use social media as of October 2018. The number has increased as of now. Consumers spent more than half a billion U.S. dollars on online shopping in 2019, according to the U.S. Commerce Department. Meaning, there are billions of consumers that online businesses can access instantly. Most importantly, internet marketing is quite cost-efficient and easy compared to traditional marketing methods. Overall, using internet marketing is essential nowadays.
Most people are online and using the internet nowadays from different devices, and it changed our ways of life like shopping, reading, and so on. With online marketing, you can reach these consumers with ease and a cost-efficient way.
Well, there are numerous types of internet marketing, from social media to emails. You can categorize them differently. Businesses should choose the type according to their goals and resources.
With the right message and marketing effort, online marketing works. Businesses need to analyze their needs for successful online marketing and act on it. There are tremendous acquisitions in online marketing.
We have mentioned some internet marketing methods and explained the importance of it briefly. We hope that you have caught on with internet marketing and find this article helpful.
If you want to learn more about internet marketing, please check our other articles as well.