Instagram Reels is a new feature that Instagram introduced. It’s a brand-new way to record 15 to 30-second videos with original audio dedicated to a new Feed on the platform’s Explore page. Reels is Facebook’s attempt to compete with TikTok, which is another popular video creation platform.
Facebook tries to implement the best features of Instagram’s competition to create an all-in-one visual-based social media. The first action was Instagram launching the “Story” feature after Snapchat dominated the market and gained more users with its “Stories.” Now, they are using a similar technique to gain more users from the trending TikTok app with Reels.
Instagram Reels are available for over 40 countries and keeps growing as they gained positive responses from influencers and casual users. So, let’s try to understand what Reels are and how you can create an Instagram Reel!
What Actually Is Instagram Reels?
Like TikTok, IG Reels is a way to create fun and creative short videos with innovative tools. You can easily edit them by adding special effects, texts, stickers, audio, or other videos. After that, whenever you feel ready, you can publish your Reels on either your Stories (with this option, you can self-advertise your Reels for 24 hours), Explore Feed, Home Feed, or the new Reels tab on your Instagram profile. That way, your followers will reach them whenever they want.
TikTok has a For You page that lets you find new content to like and creators to follow. Instagram does the same thing by showing you Reels on the Explore page. The actual difference is that Instagram can show you video clips from the creators you follow and other popular Reels and profiles on the platform.
The Reels’ algorithm is a secret, but it seems to be very similar to TikTok. Your fundamental actions on the app influence your featured Reels, such as content you like, people you follow, location, and comments you make.
Whether if you are a casual creator or in a brand’s marketing team, Reels is the perfect opportunity for you to show yourself to a new audience and potentially increase your marketing strategy’s success rate. Without a doubt, Reels will help you get more likes and followers as the IG community is huge, with one billion active users, which is nearly the same amount as TikTok users. Try your best to get “Featured” with your unique content and generate more attraction by using your talents!
Creating an Instagram Reel
Now that we know what Reels are, we can focus on creating them. If you follow the steps we will explain in this section; you can easily share Reels yourself and start having fun and get attraction with your newly created creative content! Here is how to do it:
Creating and sharing reels has three main steps. Here they are:
- Open the Instagram app and slide to the Story camera.
When you slide to the Story camera, you can find the Reels icon at the bottom, near the Story option.
- Shoot your video.
You can shoot multiple videos and combine them in your Reels. You can manage the length of your videos by checking the progress bar.
- Edit your video.
You have the option to set the timer, change the speed of the video, and align it.
- Select filters and music.
To create reels, you have to do it on the Stories camera. Before you record your story, select filters, and music from the tags.
- Share your video.
Sharing a reel is a bit different than normal Stories. You have the option to add captions and hashtags. You can also select thumbnails for the video.
Still sounds complicated? Here is a more detailed explanation of how to share a reel on Instargam:
Select Your Filters and Music
To start creating Reels, you need to open the Stories camera on Instagram by swiping to the right while you are on your Home Feed (that will make the camera show up from the left side of the app) and select the Reels icon on the camera menu.
Before you start your recording session, you can find your Instagram Reels a suiting song from the Instagram music library or record your original audio and share your Reels with it. The one thing to keep in mind is if you record your original audio and share your Instagram Reels, your original audio becomes accessible by everyone, and they can use your original audio on their Reels.
From there, you can set your timer and record hands-free. A count from 3 will begin, and the timer initiates. You can select filters from the filter gallery with lots of filters with AR effects or use the editing tools to be more creative with your Instagram Reels.
Before you start the recording, you can choose where you will slow down or speed up some parts of the video or the audio to be sure to generally create fun Instagram Reels.
Shoot the Video
The second step is the recording part of your Instagram Reels. This process is precisely the same as recording a video for your Instagram Stories. You will see a progress bar at the top of your screen, which indicates your Reel duration.
You can create Reels by recording multiple videos, recording each video one at a time, or using the videos from your camera roll. Once you finish the recording, you can use drawing tools and add text to make your Reels look more professional or fun. Lastly, there is an option to select which part of the video you want the text or drawing to appear.
Share the Video
Now that you have finished the recording and editing, the only thing you need to do is share your Instagram Reel.
Instagram Reels have a detailed sharing process with options such as adding a caption or hashtags or editing your thumbnails. If you choose to have a public account, you can share your Reel on the Explore section. That will increase the success chance of your Reels. However, if you use a private account, Instagram will only share your Reels to your main feed. People who are not following you can’t use original audio from your Instagram Reels and will not have permission to share your Reels.
How to Get Engagement from Reels
Reels can be very helpful for you to get more engagement and grow your account on Instagram. Just like Stories and Posts, you can get comments, views, and likes. If you are one of the earliest ones to use Reels, then you are in good luck. Reels is kind of a new feature and the ones who use it the first got the chance to put their Reels on the Explore Page. Since they have done that, they got more views than anyone can imagine. However, you can always catch up. Buy Instagram Reels views to make your way to the Explore Page. You’re not late for it. The same thing goes for Reels likes as well. You may think that your Reels don’t have enough likes because you couldn’t make it to the Explore Page. Well, no worries because you can buy Instagram Reels likes as well.
Unlike Stories, Reels has a unique feature, which is the ability to write and receive comments. Like Instagram posts, Reels comments have a positive effect on the algorithm. Trying to get comments for your Reels videos might be difficult, especially for the first time. So, if you want a quick boost, you can always buy Instagram Reels comments to grow your account faster.
Frequently Asked Questions on Instagram Reels
Reels can be 15 or 30 seconds. The default is 15 seconds, but you can change that by tapping the 15 on your camera menu’s left side on Instagram to change the duration to 30 seconds.
Yes, you can move the Reels you recorded and shared on your Reels tab earlier to your main profile page. This process will not make your Reels reappear on the feed.
To move your Reels to your profile after opening your Reel, tap the three dots at the bottom left corner of the video and select “Add to Profile Grid.”
Reels tab is a tab that Instagram added to the profile page between the profile grid and the Tagged page. This tab was added to highlight Reels. By default, after publishing, Instagram adds your Reels to the Reel tab, and your followers can reach them like your other posts.
Yes, you can hide the Instagram Reels that you found annoying. If you don’t want that specific Reels on your feed, tap on the Explore tab, tap on the Reel you wish to hide, tap on the three-dot button on the bottom left corner, and tap on the Hide button to make the Reel disappear.
If you created an Instagram Reel but didn’t like the outcome, Instagram gives you the chance to remove the Reels. To delete the Reels, tap on the video, tap on the three vertical dots on the bottom left corner and select the Delete button.
Conclusion on Instagram Reels
Instagram Reels is a creative and powerful tool to show what you can do. You can show your funny, creative, and impressive side to your followers with 15 or 30-second videos that you can edit freely. With TikTok being famous, it was not surprising that Instagram created a similar version of it quickly. If you like content creation, loved Vine, and are currently using TikTok, you should give Instagram Reels a try!