With the rapid impact of social media on our daily lives recently, people who have a lot of followers on social media have increased considerably. This has led to a rapid increase in the number of people who are famous thanks to social media, and nowadays, we encounter a lot of influencers. Social media influencers are in continuous interaction with their followers today, thanks to the internet. With this being the case, influencers have made quite different changes in people’s buying habits these days. So what is influencer marketing? Let’s take a look at the definition indepth.
What Is an Influencer?
An influencer is a person who influences or changes people’s behavior. In today’s new media world, the influencer is an expert who has a certain power and popularity in established social media channels and affects the followers that he or she appeals to. These people, known as an internet celebrity, have the potential to influence their followers. When influencers share the product they use or a restaurant they go to, the knowledge of the product or places spreads rapidly among their followers.
Influencers generally convey their experiences about a product or brand to their followers through the content they offer to their followers on social media channels such as YouTube and Instagram. Generally, people trust influencers’ choices and care for them, and want to make similar choices like them. At this point, the correct brand and influencer collaborations create beneficial results for both sides.
What Is Influencer Marketing and How It Works?
Previously, before people buy something, they would go to the relevant store for the product they are going to purchase and use the sales representative’s comments. Now they have access to the comments and experiences of people who have already bought and used this product.
Social media has now become a direct influence on the decision-making phase of consumers when buying something. Especially on YouTube, we encounter ads made by people we call YouTuber or Vlogger, or we see ads from people we follow on Instagram every day. In short, every time we use social media, we see product promotions and advertisements by people who have started to reach a certain number of followers. These people affect our decision-making stages. This is exactly what we call influencer marketing. In influencer marketing, there are a few things to be aware of to be successful. Now, let’s see what you should pay attention to if you want to succeed in this process.
Which Influencer Should You Work With?
You need to choose the person you want to promote your product or advertise your brand very carefully. It would not make much sense to choose someone just because they have many followers. Since the number of followers on social media does not always tell the truth, you should not be fooled by it.
Advertising your brand will not make much profit for you. For this reason, it is very important to check the likes and comments of the people you choose. If you pay attention to these, you will not be disappointed, and your money will not be wasted.
Is There a Harmony Between the Content of the Ad and the Followers of the Influencer?
The influencer you think about choosing should have a connection with your brand and product. For example, if you have a make-up brand and have launched a new make-up product, it would be most logical to work with an influencer that shares makeup-related content. In this way, you will reach many more customers because the followers of this influencer are naturally interested in make-up.
If you think of choosing someone who shares more technology-oriented content, it will be very clear that you will hardly gain any customers because the followers of this person may not be interested in make-up. Even if there are people who are interested in make-up in this person’s followers, there will not be as many people as we gave in the first example. This will mean that your advertising marketing will fail and you will be disappointed. Therefore, before choosing the influencer, you should pay attention to the content and followers of that person.
On Which Social Media Platform Do you Plan to Do This Marketing?
You have to choose a platform that involves the best marketing for your product. There are many alternative options, such as YouTube, Instagram, Twitter, and Facebook. Among these, YouTube and Instagram are the most striking platforms that you can reach the most customers. The platform where the product is promoted is as important as the selection of the influencer that will promote your brand or product.
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For example, if you have a foreign language learning app and want to advertise it, there will be a huge difference between promoting it with a post on Instagram and promoting it live on YouTube. So there will be a huge difference in the number of customers you will gain. Therefore, it is useful to pay attention to your platform selection. From which platform you offer your product or brand determines how easy or difficult it will be to reach your potential customers. And if you choose the right platform, this choice will bring you a lot of profit in the long term.
Conclusion on Influencer Marketing
In this article, we explained to you what influencer is, how it affects people’s decision-making stages, and what Influencer marketing is.
Influencers can influence quite a lot of people today and can significantly affect their decision-making on a subject. When this is the case, we come across a subject called Influencer marketing. Thanks to Influencer marketing, these people can do marketing and make money by advertising. In this article, we have told you how influencer marketing is, and we hope that we have resolved the questions in your mind.
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