What Is Inbound Marketing? (+Steps for the Strategy)

What Is Inbound Marketing? (+Steps for the Strategy)

Modern marketing techniques should be used for achievement in business. Inbound marketing is one of the modern marketing techniques. It is an effective marketing method that has been being utilized for years instead of unidirectional outbound marketing. Let’s have a look at what inbound marketing is?

Inbound marketing is a digital marketing method that helps to acquire customers on online platforms with techniques that attract the attention of the target audience. You should produce qualified content in an inbound marketing strategy. Inbound marketing strategy is basically creating content and sharing it with people. 

You can design content, especially according to your target audience, and affect them. Therefore, people follow you, and you will be in contact with them in this way. In addition, the target audience can share the content that they like with other people. So, the visitors on online platforms turn to your consumers, that’s the aim of inbound marketing. 

The Keywords in Inbound Marketing

Now, let’s take a look at some of the key points in this type of marketing:

  • Creating content: The content should be solution-oriented. In other words, consumers find the answer to their questions and requirements.
  • Personalization: You can have more and more personal information about consumers day by day. As a result, you can create messages according to consumers’ needs.
  • Multi-channel: Multi-channel usage is necessary since you should be accessible on every social platform; people can reach you from any platform.
  • Integration: The broadcasting and analysis tools should work together, and they help to share appropriate content in a suitable place and time.
Steps of Inbound Marketing

The Steps of Inbound Marketing 

There are four basic steps of inbound marketing, and these actions form the strategy fundamentally.

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Firstly, it is important to attract potential customers to the website. People who visit your website should be interested in your products. For this, you can use a few tools such as ads, videos, blogging, social media, SEO, and content strategy.


After attracting, you should convert visitors to potential customers by obtaining personal knowledge of people like their email addresses. The contact information is one of the most important information for online marketing. For this step, customers should be encouraged to give their contact information. For example, a gift that they want or need can be given to the costumers by the company. Besides, companies can use some tools such as landing pages, contact forms, online membership, and calls to action.


If you attract the right people, you should stay in contact with them through tools like CRM software, emailing, campaigns, discount coupons, and surveys. Companies convert the potential customer to a repeat customer in this step.


Finally, you should create eye-catching content for visitors, potential customers, and repeat customers in inbound marketing. The repeat customer mustn’t forget you. So, there should be communication between you and repeat customers all the time. In this way, you don’t lose your costumers, and the repeat customers will be the promoters for you. For that, there are beneficial tools like smart content, email marketing, conversations inbox, attribution reporting, and marketing automation.


Who created inbound marketing?

It was launched in 2005 by Brian Halligan, who is HubSpot co-founder and CEO.

Is the inbound marketing strategy used generally?

Yes, it has been the most effective marketing technique in online businesses since 2006.

What are some examples of inbound marketing?

Some examples of this strategy include websites, blog pages, YouTube channels, and business accounts on social media.

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Inbound marketing is an effective and common method of online marketing that aims to affect consumers on the internet. Firms have been using this technique on businesses well, and it provides repeat consumers to companies. The contents are shared with potential costumers by companies, and when the potential customers are permanent, they share the contents with their familiars. So, this marketing strategy is beneficial and useful for companies and consumers.

If you’re interested to learn more about marketing, check out our articles about it. You may be interested in what is digital marketing and what is Facebook marketing.

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Born in February 1993, Dennis is a social media blogger. Originally started working as a car salesman, he was always a social media and internet enthusiast. So, he began optimizing websites and e-commerce sites for car dealerships. Later, it was found out that social media is a perfect area for ma...

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