Google Search Console is a service where website owners, webmasters, digital marketers, and SEO users measure their sites’ performance and offer their sites to Google. It can be difficult to understand how Google analyzes and indexes your website. This is where Google Search Console helps you. It guides you to identify problems that may adversely affect your ranking and to make the necessary optimizations.
Note: Until May 2015, the tool is known as “Google Webmaster Tools” changed its name to Google Search Console after Google decided to renew its service and tools.
How Does Google Search Engine Work?
Search Console is a tool with a wide range of features for both site owners and administrators. It is also a service offered to users free of charge. Being a member of this tool, where you can examine many performances and technical criteria for your website, is a very good option for your site to take a good place in the search results. However, it should be noted that being a member of Google Search Console does not affect your site’s ranking in Google search results. Google Search Console will send you reports on your site. These reports contain accurate information – unless an update is available from Google. You draw a path in the light of this data.
Also, Google Search Console does not charge you for any premium membership or a new upgrade. When signing up for Google Search Console, you can sign up with a single email and add your sites. You can review your site in the last 7, 30, and 90-day periods or evaluate your site’s annual performance. It is also worth noting that you can compare the performance of your site by choosing the date ranges you want.
Besides, you can achieve better optimization by integrating Google Search Console with Google Analytics and AWR Cloud.
Google Search Console consists of 4 main sections. These are: “Search Appearance”, “Search Traffic”, “Google Directory”, “Crawl”. Let’s examine them in titles.
Search Appearance provides information about how your website is shown in search results. Also, the search view is influenced by various factors and has an impact on the click rate (CTO) that determines your ranking.
Structured Data: On this page, Google provides Structured Data. The graph shows the number and errors of Structured Data.
Data Highlighter: If you want to use Structured Data but cannot access the back-end, Data Highlighter will help you.
HTML Improvements: This page; collects all the errors related to meta descriptions, titles, and content that cannot be indexed and presents you with a report. This report allows you to search for duplicate content.
Sitelinks: Sitelinks are shortcuts that allow users to navigate to more detailed pages that may be relevant to the user, making it easier for users to navigate the website.
It includes information about where users come to your site, which domains you have links to, and how your internal link structure looks.
Search Analytics (Search Analytics): Search Analytics is one of the most popular reports that give you an idea of organic traffic from Google. You can view popular queries, pages, countries, and devices that make up organic traffic. You can also use your filters to better evaluate your site’s performance in Google search results.
Internal Links: With the internal links report, you can take the internal and external links and take the top in the rankings.
Manual Actions: The Manual Actions page is the last table we want to encounter. If you have a Google penalty in force, you can find information about it on this page.
International Targeting: Many websites are now setting a global target audience and preparing specific content to attract visitors. If you have such a target, you should use ‘hreflang’ to determine the language and geographic targeting of your page. For example, if you target users in a particular country, the second tab (country) will be useful to you. Note, however, that the second tab is only available for general domains such as ‘.com’, ‘.net’ and ‘.org’.
Mobile Usability: The Mobile Usability Report has become very popular, with Google announcing that it will use mobile-friendly design as a ranking criterion. This report is a list of errors and an overview of all affected pages. If your Mobile Usage Report is empty, your website is optimized for mobile users.
It includes how many pages of your website have been added to the Google Directory and how to remove unwanted URLs.
Directory Status: Shows the number of pages that have been indexed. These are the URLs that Googlebot can access.
Blocked Resources: All pages blocked by the ‘robots.txt’ rules are here.
Remove URLs: The ‘robots.txt’ file can prevent pages from being added to the Google index. However, if your page is already indexed, you can remove your page with the Remove URLs feature of Search Console. You must be a site owner or a user with full permission before you can submit a removal request.
Your site must be crawled before your pages are indexed. Information about scanning is included here.
Crawl Errors: All errors Googlebot encountered while crawling your website are shown here.
Scanning Statistics: Here is the information showing the number of pages scanned in 3 months, download time, and download size.
Bring Like Google: It is a tool. It simulates how Google processes a page.
Robots.txt Test Tool: Robots.txt Test is useful for checking errors. It is possible to do this with any type of Google browser (Googlebot, News, Image, Video, Mobile, Media Partners, and Adbot).
Sitemaps: When creating a Sitemap, we recommend creating an XML Sitemap. While doing this, you can use the button in the upper right corner.
URL Parameters: Google sometimes has trouble understanding URL parameters. In this case, check if the page content seen by the user has changed by adding a parameter.
Security Issues: “This site may harm your computer.” and “This site may be hacked.” messages show that your site is likely to be hacked. You can find more information about this situation on the “Security Issues” page.
It is an important feature and is located behind the icon in the upper right corner.
Site Settings: Helps you set a preferred domain. For example, you can choose between “www” and without “www” versions. It is also possible to adjust the scanning rate from here.
Change of Address: You can use this feature when moving your website to a new domain.
To summarize the services offered by Google Search Console to users:
- Possibility to check with the site map,
- Viewing the robots.txt file,
- To be able to list backlinks,
- Managing unwanted URLs in some search results,
- Access to statistics when Googlebot visits the site,
- Ability to detect pages that Googlebot has trouble crawling,
- Choose how the site link will appear in the directory,
- Ability to view which directory the site is included in and the click-through rates,
- Being able to view the penalty given to the site by a penalty by Google.
How to Increase Your Organic Traffic With Google Search Console?
Let’s take a look at the ways to increase your organic traffic with Search Console. We can say that there are five main ways to do it.
1-Update Your Content with New Information
First, log in to your Search Console account and then go to the Performance section. After selecting “Number of Pages”, you can click on any page listed. On the next page that comes up, select “Queries” and then “Position.” This is a process that shows the average ranking of the page for different keywords.
You should find the pages listed on pages 2 and 3 and those that were not updated in a year. Generally, 8-10 organic results are displayed on the first page on Google. Therefore, it will make it easier for you to write a text between 10-30 in the filter field and reach the 2nd and 3rd pages. Update these pages you find for the keywords you target with additional content.
2-Optimize Your Content
The most important keywords we need to focus on here are keywords with high impressions and at the bottom of the first page.
Search and list all your keywords with 100 impressions and a position between 5-15 in the last 3 months from the “Queries” section in Google Search Console. These are the keywords that you will optimize on your Google listing, which will allow you to get your website’s location to 1-3, so you will be able to attract more traffic to your site more quickly and effectively.
3-Establish Your Connection to Google Ads and Google Search Console
In Google Ads, you will see the “Tools” section in the upper right corner. Go to “Linked Accounts” from the Tools section and then click “Details” under Search Console. At this point, your account must have full access to both products. When you have full access to both products, you can connect directly. You can verify that your connection is successful when you receive a “Congratulations” message.
With the onset of data traffic, you can review the report under Google Ads> Reports> Paid and Organic. This report can change your perspective in two ways:
Queries that you rank organically but don’t advertise: Adding them as paid keywords may seem to be an idea in one corner of your mind.
Queries that do not rank organically but pay high volumes: In this case, you must first improve your organic rankings for these terms. Setting your SEO strategy provides you with great help in this regard.
Connect Google Ads and Search Console so you can decide where and how you need to improve your location in SERP (Search Engine Result Page) and start using this data immediately.
4- Create Internal Backlinks to Your Low-Performance Pages
The traffic of a site and the majority of its potential customers make up a small percentage of the total content. For this reason, you can provide support by creating backlinks to your content listed on pages 2 and 3, which are less popular than your popular content.
To do this, open Search Console and select “Queries” and “Position” from the Performance section. Click on one of the queries and select the “Number of Pages” that appears on the next screen. Then start searching for popular pages where you can add keyword-oriented internal links for your low-performing pages.
Also, if you are using a link analysis tool (like Ahrefs), you can show which of your pages have more links with the “best by links” feature. You can reach the priorities of your popular publications list more easily by sorting this list according to the number of “DoFollow” links. If there is no link analysis tool available, use Google Analytics.
Finally, add internal links from your popular pages to your low performing pages and check if the internal links you added are content-related.
5- Increase Your Clickthrough Rate by Analyzing the Keywords You Rank
As you know, your ranking depends on your click-through rate. When users search on keywords, Google measures how closely you are with the keywords that get the most clicks and improves your ranking accordingly.
You can view which keywords your page is ranked for, which clicks you may not get results by sorting the results from performance> Queries in Search Console by “Clicks.”
Here you will see a list of keywords with your website ranked. The important thing is to focus on keywords where you get a lot of impressions but not a lot of clicks. You should increase your click rate by editing your page and descriptions based on these keywords.
Google Analytics provides you with data about people who visit your website, interact with it, who can be your potential customer. In a way, it is based on the user.
Google Search Console is search engine oriented. It provides tools, reports, evaluations, and insights that can help you improve the visibility of your website.
Google Webmaster Tools (GWT) enables Google to communicate with website administrators (or Webmasters) and stay in touch. Google Search Console or Google Webmaster Tool helps you find problems with your web page, increasing your site’s click-through rate. It even informs you if your site is contaminated with malware.
While developing web site functions, a webmaster can also perform many functions such as search engine optimization, marketing, and web design.
What is Google Search Console? It is a kind of guide where you can evaluate the performance of your website and solve the problems that affect your ranking badly. With Google Search Console, you can increase your organic traffic by creating good content and optimization, by establishing links and keyword analysis. This increases your visits to your website and increases your ranking.