What is Google Data Studio? (+And How to Use It?)

What is Google Data Studio? (+And How to Use It?)

Google Data Studio, which helps to prepare reports quickly and effectively, is one of the ideal solutions offered by Google to users. All data, such as Google Data Studio, helps to read and analyze Google Analytics and Google AdWords data very easily. Thus, you can create highly useful reports. The most created reports include ad performance reports, reports on the stock status of the products on the website, and product performance reports according to Analytics data.

What Does Google Data Studio Do?

Google Data Studio, which has become an indispensable element of the digital marketing world, enables the data obtained to be read and used effectively and allows them to be met in the best way by identifying the needs, provides numerous benefits to its users.

Data is transferrable to Google Data Studio through many channels, which works solution-oriented and helps to obtain sufficient data. These transferred data are best interpreted and read here.

Also, reports are shareable with customers. Depending on demand, customers can access data sources, while it is possible to access only report data.

how to use google data studio

What are Transferable Data for Google Data Studio?

We can list the transferrable data for Google Data Studio as below:

  • AdWords
  • Attribution 360
  • DCM
  • Google Analytics
  • Search Console
  • YouTube
  • BigQuery
  • File upload
  • Firebase
  • Google Cloud Storage
  • Google Sheets

Also, the data you are going add to the Google Data Studio panel is changeable due to the request of the user. The data can develop individually.

How to Create the LunaMetrics Google Analytics Data Studio Report?

Using the Google Analytics report (LunaMetrics is the developer) and transferring data is very easy and practical. The steps you should follow in this process are:

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  • First, obtain a free data studio template.
  • Then enter the file menu and click for a copy of the report.
  • Data Studio warns that you did not include data sources. Here, the “Maybe Later” option should be preferred.
  • Then, you should note that the “Edit” selection is open. Therefore, clicking on the text link should display the current page settings.
  • You need to select data sources in the next step. Select the data you desire by displaying a list of available data sources. If there is no data source, create a new data source by clicking the “Create New Data Source” option.
  • Choosing the Google Analytics connector, and it will automatically prefer the current view.
  • To link to GA data, you must name the data sources from the top left. Then click the blue “Connect” button in the upper right.
  • To add a data source to the report, select the “Add to Report” button. Then select and approve the resources you prefer.
  • After all these processes, you can check the conversion data.
  • Also, it is possible to develop reports specific to the user and use filter combinations.

What Types of Reports Can You Create with Google Data Studio?

It is possible to create many reports with Google Data Studio. These reports, which you can obtain as a result of analyzing the information obtained from data sources, simplify the operations of the users and helps to meet the needs in the shortest time. The reports that are created free of charge and are frequently needed can be listed as follows:

One PPC Available Data Studio Report for Google AdWords and Google Analytics Agencies: You can easily create the free Google AdWords and Google Analytics report created by the One PPC Agency. While the Google AdWords report consists of 10 pages, the Google Analytics report consists of 25 pages in total.

Supermetrics Facebook Ad Performance Report

Normally, social networks such as Facebook are not allowed to directly link to Google Data Studio. For this reason, the Google Sheet plugin (the developer is Supermetrics) is widely popular. With this plugin, you can transfer the data that you obtained from such platforms to Google Data Studio, and you can report the performance of the ads on these platforms. All of these reporting processes are free and easy and effective.

How to Access Google Data Studio?

To access Google Data Studio, it is enough to go to the Data Studio page and log in with Google Analytics information. If you are using the free version of the Eper Google Analytics service, you will also have access to the limited version of Data Studio. In this free version, you can create up to five custom reports.

After the first login, you can easily create your custom reports after getting used to reporting. You can also use sample reports to give you an idea. It is useful to examine these sample reports.

Google has an overview of this service.

It offers Youtube videos for your family. This video can also be a useful guide for how to create your first report. Data Studio uses the Google Drive interface. In this respect, you do not have much difficulty during use.

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Features Offered by Google Data Studio

When you access the Google Data Studio service with your Google account, you will see reports (new reports and templates) within the Home Page. Reports can be created quickly through this field, and database association/authorization processes can be completed. So what exactly does Data Studio offer, including these basic processes?

Data Connections

Data connectivity can be done through 10+ Google connectors (including uploading files), 90+ partner connectors. Among these connectors, many common services and applications are available, including databases such as Google BigQuery, Google Cloud SQL and MySQL, Google Search Console, Google Sheets, Google Analytics and Analytics 360, AdWords, DoubleClick, and YouTube channels.

Data Conversion

The raw data added over the data connections can be cleaned and updated before reporting with dimensions, metrics, and calculations without changes and updates. Of course, there is no permanent change in the raw data in this process. Thus, the functions can be converted into more useful/meaningful values ​​and metrics thanks to the functions. In this process, many mathematical functions, string function, date function, and other functions can be used.

Data Visualization

Data Studio offers a wide range of diagrams, graphics, and visualizations to make the data meaningful and easily interpretable visuals. Time series, bar charts, pie charts, tables, heat maps, geographical maps, scorecards, scatter charts, bullet charts, and area charts are the main ones. Each visualization also includes built-in comparison functions that make it easy to see changes made to the data from time to time.

Customizing a Report

Many fields can be customized within the dashboard, especially the reports. Many edits such as fonts and styles can be applied and shared, as well as color, visual addition, background, and fill colors. In this way, viewers can interact with the data and evaluate the data in real-time with dynamic controls.

Sharing and Collaborating

As with G Suite apps (like documents, spreadsheets, and slides), it’s easy to decide who will access the reports. To individuals or groups, only editing or viewing permission can be granted with several clicks. Also, operations such as real-time collaboration, and multiple people editing a single report at the same time can be carried out practically.

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Report Templates

Associating data sources and applying design arrangements through templates will be sufficient to complete the reports. You can then submit your reports by determining who can be accessed.

Adding Data Source to Data Studio

On the first login to Data Studio, you view the reports you have access to. When you want to create a new report, you can go through a blank report page by using the Start a new report link under the Reports heading on the left. When the report page opens, a field will appear in the right area where you can search and add data sources. You can include data sources in your report from this area. On the other hand, you can start the reporting process via the data source. To do this, simply click the blue button on the bottom right of the page. After you give the necessary permissions in the data connection process, you will be asked to select various fields related to the data source. You can create your fields by choosing what you want from this list and use them in your report.


What is Google Data Studio?

Information Studio is Google’s announcing answer for power clients who need to go past the information and dashboards of Google Examination.

Is Google Data Studio free to use?

Google has discharged Google Information Studio, a free form of its new detailing and information perception instrument, Google Information Studio 360. The free beta rendition isn’t as hearty as the paid item, yet clients can make up to five multi-page reports that can be imparted to and altered by a boundless number of clients.

What is Google Data Studio used for?

It permits you to change your information into engaging and educational reports for your crowd.

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Born in February 1993, Dennis is a social media blogger. Originally started working as a car salesman, he was always a social media and internet enthusiast. So, he began optimizing websites and e-commerce sites for car dealerships. Later, it was found out that social media is a perfect area for ma...

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