What, in your view, is the one factor that encourages people to buy products online or adopt a brand? Oh, yeah, you got it correctly. They usually do this because it is highly recommended by their peers or social media celebrities. That’s when the whole concept of influence kicks in. What is clout in social media? Not sure of that? Read on to find out about it.
Clout, as UrbanDictionary defines: “Influence or power in political and community circles.” As we mentioned, people would gladly spend more time on stuff if they were sponsored by people they trust. If you support the product, your friends and family will trust it. Yet when you have millions of followers, your area of power is far larger. If you recommend something, the click rate of the product will likely go gaga. This is what is called social media marketing clout.
According to the Harvard Business Review, it is difficult to succeed in the competitive world of internet marketing and company competition merely by producing revenue. Companies need to shift their focus from sales generation to long-term customer relationships. They, therefore, have loyal consumers in goods and services that are available to new products.
You need clout to create lifelong relationships in online marketing. The greater your sphere of influence, the higher your chances of attracting the right people to your brand at the right time. You should tell them what to do, what to say, what to do.
How to Get Clout?
Clout is the production of material that people like. It’s not enough to get a brand name.
Take the story of Victoria’s Secret vs. Fenty Beauty’s feud, for example. For decades, Victoria’s Secret has dominated fashion and lifestyle trends for a generation of women with their trendy lingerie and fashion in vogue.
Yet when Fenty opened, as a Rihanna brand, people had high expectations for it. Fenty took it to the next level by unraveling the age-old idea of beauty that Victoria’s Secret companies have been peddling and making fashion for women of all shapes, colors, and body types.
Fenty did so by developing a body-positive trend, runway shows, and videos that millions of people worldwide have in common. Although Victoria’s Secret kept slipping out of style, Fenty Beauty grabbed a market share, although showcasing more-sized and unconventionally attractive women with all their rightful glamor. The rest of it is history.
The key to taking away: content is what makes people connect to a brand. Create the right person, story, and content for your brand and people will spend time reading your story and listening to what you have to say. But the content can’t be anything. You need content that has a major impact on people. There’s something people can rally behind and can relate to.
Most of the transactions, shopping, and reaching out from brands to customers happen online today. Businesses need to take the opportunity to create the right kind of content that can generate clout. Here are a few tried and tested methods to do so.
Reach Out to Influencers
If they’re twitter-tested accounts with millions of followers or Instagram celebs — the influencers make a lot of choices for people. Many of them look to influencers to realize the viability of a company, and influencers fill the gap by delivering product feedback, brand scores, DIYs, etc.
Influencers have networking skills, which is why they have won millions of followers. If you want to be an influencer for your company, consider looking at what they’re doing as they have clout.
Build a Presence
Creating clout is taking the time. You’ve got to be available on every social media platform all day. Posting a few tweets or one Facebook post in a week will not influence customers looking to get content from you. You can employ a social media manager to handle your media business.
Social media clout benefits from engaging with the viewers. Posting engaging content will take you halfway. You need to finish the race by making sure you keep in touch with people who are writing, tweeting, mentioning, and tagging your brand.
If someone has a question, answer them immediately. Mistakes happen, but consumers are scathing about companies that do not take consumer feedback seriously. Don’t ignore anybody, and don’t engage in arguments.
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Keep your answer light, funny, or professional. The more you interact, the more people will begin to trust your brand to be reliable. So, the very next time you post a product, they’ll take it more seriously.
Blogs are a perfect way to build your content. You will add a lot of meaning to the lives of your clients. For example, if you’re a fashion brand, create a blog with the latest trends, colors, celebrities, and styles. Relate that to your name, and customers are more inclined to buy from you.
The positive thing about blogging is that you can even invite your business veterans to submit guest posts for your company in return for goods or bonuses. Bloggers are open to the concept of guest posts and would help to spread your content, which ensures that you can count on their clout.
You have to know the right people to be someone. So all of them had the same issues you had as a young company. You can find someone who has the same experience and the same audience you’re looking for and watching their social media. You get to see what they’re doing, how they’re tweeting, and how they’re making an effect on social media. Then mimic the best practices of your brand, and you’ve got the perfect recipe for success.
Conclusion – What Is Clout in Social Media?
In this article, we’ve touched upon clout on social media. As a new brand or company, it is insanely hard to create a position of influence. The only sure-fire way to get to the top is to rinse and repeat, learn from others’ mistakes, and pay attention to your audience. After all, your power is just as high as the next one.
If you want to learn more about social media, please check out our other articles as well. You may like: ‘What is call-out culture?’