What is 301 Redirect? (With Different Methods)

What is 301 Redirect? (With Different Methods)

Let’s suppose that you want to move all of your website’s content to a new address. Or you might be changing the indexed links. In situations like these, 301 Redirect is very helpful. But what is 301 Redirect? If you want to find out the answer, then continue reading.

What is 301 Redirect?

301 Redirect means ‘Redirect Permanent,’ which means permanent redirection. When you decide to change the content of your website or move to another project, you have to use the 301 redirect.

Changing the content and links of your site is not okay by search engines. If you change the URL structure of your pages that were previously indexed by the search engine and received links from other sites, people will not be able to access those pages. When you permanently redirect the addresses of the old pages to the new one, you minimize the damage and redirect the visitors to your site.

How to Make a 301 Redirect?

You can make a 301 Redirection quite easily. You can control the URL you want to redirect as you wish, with minor changes to the .htaccess file on Linux based operating systems. However, it is useful to be very careful when making changes to the .htaccess file. To avoid possible 500 Internal Server Errors, be sure to make a copy of the original version of your file. An example code for the 301 redirect is below;

how to set up a 301 redirect

Differences Between 301 and 302 Redirects

As mentioned above, 301 redirection is the “permanent redirect” method, while 302 redirection is a temporary type of forwarding (302 moves the link temporarily).

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You should use the 301 redirect method when the site moving process is complete or when you finished your work with an internal link, and the SEO values ​​of these sites or links are protected. Based on our experience, we can say that at least 80% of the values ​​of links and sites will move.

302 redirect is a temporary type of redirect that we should use for temporary shutdowns of a site or link. We can use these transient situations for the renewal of our website, for short-term maintenance due to technical reasons, or for a campaign or product that is currently expiring. Thus, those who visit our site or link do not encounter the 404 error page. The value of the page does not decrease. Google robots do not crawl these links during 302 redirects.

As we explained in the examples above, you should analyze these technical situations thoroughly, and decide if you are going to make 301 or 302 redirections for the unreachable pages as soon as possible. Otherwise, the value and the rank of your site or link scanned by Google bots will decrease. Google can even remove them from the index.

To prevent errors on your site, you need to check the errors in Search Console and follow your site from time to time by crawling. You can protect yourself from errors by directing your changed links with the 301 or 302 methods.

What is the Effect of 301 Status Code on SEO?

From time to time, you may want to change the connection structure on the site. This method will help you redirect to your new page without losing the SEO authority you have on your page you want to change. 301 redirect in SEO is a handy and frequently used status code. Also, we will prevent the 404 error on the pages whose links are changed, and we will provide permanent redirection.

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301 Routing Usage Areas

Forwarding from HTTP to HTTPS

The redirecting method used when redirecting from HTTP to HTTPS can use this redirect if they want to meet the visitors of SSL certificate users directly over the HTTPS protocol.

Domain Forwarding

Owners of the same domain with different extensions can open only one site instead of opening two various sites and direct the other domain to this website. For example, a user with the a.com website can get users to the site by providing redirection without having to design a new site for the a.com domain.

Page Redirection

301 redirection can be made on your website in order not to get 404 error in the pages that you no longer use, or for changed links, and in order not to lose the related page SEO authority. For example, you can direct the / domain page to the / domain-query page.

Redirecting Deleted Pages

If a page will no longer be on your website and if you are going to delete it completely, you can redirect to prevent search engine bots and users from getting 404 error messages.

How to 301 Redirect? (Linux Hosting)

Redirect with .Htaccess

Just write the code below in the .htaccess file in your Linux hosting package.

Redirect 301 /the-old-page.html /the-new-page.html


Redirect 301 https: //the-new-website.its-extension

With Using Meta Tag

You can complete your 301 redirect by adding the following code snippet between the HTML codes. You need to write this code snippet in the tag:

<meta http-equiv=”refresh” content=”2;url=http://the-new-site.its-extension/” />

301 Redirect with PHP

You can complete your 301 redirect by adding the following code snippet in your index.php file:


header(“HTTP/1.1 301 Moved Permanently”);

header(“Location: https://the-new-site.its-extension/”);



How to 301 Redirect? (Windows Hosting)

Routing with Web Config File

You can make the 301 redirect with the config file included in the Windows hosting packages. Just add the code below:

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<httpRedirect enabled=”true” destination=”http://the-new-site.its-extension” httpResponseStatus=”Permanent” />


With Using Meta Tag

Just like Linux hosting packages, you can complete your 301 redirection in Windows hosting packages by adding the following piece of code between HTML codes. You need to write this code snippet in the tag:

<meta http-equiv=”refresh” content=”2;url=http://the-new-site.its-extension/” />


Is 301 or 302 redirecting better?

Both 301 and 302 redirects are useful in their own way. If you want to move a site or link permanently, use 301 redirect. If you want to do it temporarily, use 302 redirect.

Is 301 redirecting safe?

Yes, it is a safe and useful method to save your hard SEO work from going to waste.

When should I use 301 redirect?

You should consider 301 redirect when you decide to move your website or links to a new one.


In this article, we mentioned what is 301, with kindly explaining relevant terms such as 302 and 404 as well. We hope that this article is helpful to you, and if so, we highly recommend reading our other SEO related blog posts. You can reach our SEO blog posts by clicking here. Also, if you want to learn more about this subject, feel free to check this video out by WPLearningTab:

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Born in February 1993, Dennis is a social media blogger. Originally started working as a car salesman, he was always a social media and internet enthusiast. So, he began optimizing websites and e-commerce sites for car dealerships. Later, it was found out that social media is a perfect area for ma...

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