What Are Impressions on Instagram?

What Are Impressions on Instagram?

People are already aware of the power of Instagram. That’s why they really care about how they can use Instagram in their business and for their personal brand. In order to be successful on Instagram, the analysis of Instagram accounts should be taken into consideration. There are many parameters you can use for Instagram analysis, but one of them that is impressions differs from others due to its importance. So, what are impressions on Instagram? 

In brief, we can define the impressions as per times a post is seen on the screen. Impressions are not the measure of views by unique users. It means when somebody sees a post multiple times, the number of impressions on Instagram increases every time. Impressions don’t define how many times your content is read or viewed; it only describes how many times it was displayed on the screen. 

Why Are Impressions Important? 

Impressions are a good criterion to evaluate the success of an Instagram account. It shows the engagement rate of the account. Even the numbers aren’t unique values, it allows you to know how many times people viewed your content and the engagement rate. You can find it on Instagram Analytics. There are many software and apps that you can do to analyze Instagram impressions as well. Once you know the engagement rate of your content, you can create a social media strategy and can improve your success on Instagram. That’s why impressions are really essential for Instagram success. 

Reach vs Impressions

Reach or Impressions, What Is the Difference? 

Reach, and impressions are both important parameters to make an analysis on Instagram. Many people think these two terms are identical, but actually, they aren’t. Reach can be defined as the number of times a content seen by people. That number represents a unique person. Even a person sees content multiple times, the reach number still remain. 

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Different from reach, impressions describe the number of times your content displayed on the screen whether people click on it or not. Impressions don’t define unique numbers. It only gives you a chance to have an idea of your engagement rate.

You can use both reach and impressions to analyze Instagram accounts. Reach can give you an idea of how many people access your content directly. Impressions can help you to understand how large your engagement on Instagram can be. Both parameters on Instagram are very beneficial to make analysis and create a marketing strategy for Instagram. 


Why is Instagram analysis important? 

Instagram is a powerful social media tool, and business accounts should use it well to improve the effects of business. Instagram analysis is important because it allows you to understand the weak points of your current marketing strategy on Instagram and create a new marketing strategy for Instagram.

How can you calculate impressions? 

There are many Instagram analytical tools available. You can use free or paid Instagram analytical tools and calculate impressions on Instagram.

What is a good number of impressions on Instagram?

In general, 1% -3,5% is seen as good engagement rate, 3,5%-6% is evaluated as high engagement rate. When impressions are higher than 6%, it is describing as a very high engagement rate.


Impressions on Instagram describes the number of times a content displayed on Instagram. You can use it to make an analysis of Instagram’s success and to create a marketing strategy on Instagram. Reach is also another parameter that people mostly think impressions and reach are identical. But actually, they are two different parameters that can be used in the Instagram analysis. The importance of impressions is because of its representation of the engagement rate. 

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If you want to learn more about Instagram, please read our other articles as well. You may like what is Instagram Analytics.

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Born in February 1993, Dennis is a social media blogger. Originally started working as a car salesman, he was always a social media and internet enthusiast. So, he began optimizing websites and e-commerce sites for car dealerships. Later, it was found out that social media is a perfect area for ma...

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