What Are Google Backlinks & How to Get Them?

What Are Google Backlinks & How to Get Them?

There are a considerable amount of SEO techniques to determine and apply properly to rank your business higher on the search engines. Getting backlinks to your website from other web resources is one of the most efficient yet difficult SEO techniques. In addition to this, Google backlinks are also not simple to acquire as you need to have the right content for it.

Google backlinks are links to your site from Google features such as Maps or YouTube. For many SEO experts, Google backlinks are useful to elevate rankings of a web page. You should create amazing content and make your business visible on these features to get high-quality backlinks in return. 

How To Get Google Backlinks?

In this article, we investigated 5 Google properties and how they can help you get quality Google backlinks.


YouTube is the most frequently used video-sharing platform for most regions globally, with more than 2 billion monthly active users. The platform is so popular that it is also one of the most used search engines on the web. 

If you have the extra time, effort, and money that you can spend on a YouTube channel, you should go for it as it provides great opportunities to promote your business. YouTube is an amazing platform to connect new audiences and lets you display your products in your way.

Your YouTube channel can be a great source to have more backlinks to your website. You can insert your links in the video descriptions, about page, and by using its “Cards” feature.

Another method to get backlinks from YouTube is collaborating with a YouTube influencer. You can pay them to create a branded content on YouTube or send a free product to review a video.



Blogger is a blog service that Google offers to its users and allows its users to create, publish, and share blog posts. Blogger.com was created back in 1999 and acquired by Google in 2003. Today, blogging is an integral part of many digital marketing strategies and evolved into a complex medium with videos, images, infographics, and many more.

Blogger has perfect opportunities to create Google backlinks. You can start your blog to create posts about your industry and include links to your website. It is also feasible for you to be a guest blogger on relevant blogs to your business.

Google News

Google News is a free news service developed by Google that aggregates news from various sources worldwide. The app curates the news based on an algorithm that mainly focused on current events and user preferences.

You can use Google News to get high-quality Google backlinks. To achieve that, you should write and distribute press releases in an efficient way. 

You can also dedicate a section of your website only for original news articles or blog posts related to your niche. It is vital to produce at least two high-quality articles every day. 

Google Sites

Google Sites is a free wiki-like web page creation tool offered by Google. It was launched in early 2008 to make website creation easy. Thanks to its various easy-to-use tools, anyone can start a web page by using Google Sites.

It is possible for you can utilize Google Sites to create high-quality backlinks. You can create and come up with a couple of web pages that contain insightful articles about your industry or expertise on Google Sites. 

google my business

Google My Business

Google My Business is a free feature of Google that was launched in 2014. It helps businesses and organizations to manage their online presence on Google properties, namely Google Search and Maps. They can interact with customers, understand their needs, and manage their information on the web using Google My Business.

Your digital marketing strategy must include a proper local SEO implementation on Google My Business. Besides this, Google My Business presents opportunities to build local backlinks for businesses with retail locations.

FAQs About What Are Google Backlinks & How to Get Them?

Are backlinks important for Google?

Backlinks are crucial for organic search rankings on Google. High-quality backlinks of a site from other sources on the web directly affect its position on Google’s result page. It’s also necessary to note that the quality of backlinks is much more important to Google than its quantity.

Can I submit backlinks to Google?

You don’t have to submit backlinks to Google as its algorithm automatically indexes any new information regularly. However, you need to manually submit bad backlinks that you want to disavow.

How to locate and check backlinks on Google?

You can use a variety of paid or free SEO software and Google Analytics tool to check backlinks to your site. 

What are nofollow links?

Nofollow links indicate search engines to ignore the link. They are useful when a link is paid, against Google guidelines, or the website doesn’t want to endorse another web page.

How to get rid of bad backlinks?

Bad backlinks may damage your website’s rankings enormously and may even get you de-indexed in the most extreme situations. So you should utilize Google’s disavow tool to remove spammy or unnatural backlinks to your website.

Conclusion of Google Backlinks & How to Get Them?

Best SEO strategies change with every major search algorithm update, but backlinks always seem to stay relevant. So acquiring high-quality backlinks is not an easy task, and this is also valid for Google backlinks. Lastly, to get Google backlinks, it is necessary to create top-notch content suitable to the relevant Google property and apply SEO techniques properly. If you prefer to Buy Backlinks, you can give us a try right now!

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Born in February 1993, Dennis is a social media blogger. Originally started working as a car salesman, he was always a social media and internet enthusiast. So, he began optimizing websites and e-commerce sites for car dealerships. Later, it was found out that social media is a perfect area for ma...

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