Facebook Business Manager is a portal that allows advertisers to manage Facebook marketing processes from a single point, share their assets with teams and different businesses, and share their management. Thanks to Facebook Business Manager, all marketing tools on Facebook can be managed from a commonplace. In the past, Facebook ads were not used by many people, so they did not cause confusion as to the management. Over time, the use of Facebook advertisements increased, and the number of advertisements increased, making management difficult. To prevent this, a more flexible management portal was now required.
After this need, Facebook Business Manager emerged. In this way, more than one person would now be able to manage the same ad account, multiple ad accounts could be accessed from the same panel, and individual ad accounts could be managed by others. To solve all this confusion, a system called Facebook Business Manager was developed, which combines everything in one place.
Using Facebook for Business
At first glance, you can see the Business Manager as just an ad manager, even it may look the same as the classic ads manager panel, but the operation is different and developed. When you click the menu on the left, click on Business Settings under the settings on the far right. When you open the Business Settings, you can see how many options it offers you.
As you can see, it is a platform where employees, agencies, teams, and individuals, including advertising managers, can be invited to create a common working space altogether. Each user can be defined separately, per account and per function. Measurements, target audiences, reports, ads, and many more things have gathered in a common point. A very useful and functional tool, especially for agencies managing multiple accounts and individual digital marketing professionals working with multiple ad accounts.
The first time you browse through the settings and options, the panel may seem quite complicated and incomprehensible, but many of the tools here are rarely used, some are not used at all, and some are used only once or twice. As you use it, you will see that it is not as complex as it seems.
How to Set Up Facebook Business
- After logging into Facebook.com with your Facebook profile, you can go to Business.Facebook.com/overview and take the first step to create your Facebook Business Manager account.
- Enter your business name. Then enter your first and last name and a company email, then click Next.
- Fill in your contact information on the following screen. If you are going to use it to manage accounts in other businesses, you can select the “Provide service to other businesses” option and complete the setup.
- After registering, you will see a screen. If you haven’t already, the first thing to do is to open a business page. If you want to manage the account of a different business, you must send a permission request to the business owner.
- Click on the business settings button in the upper right corner. If you have created a page before, you can see it under pages. Or, if you request permission to manage a page of a different business or company, again, the pages will appear in this section. If you don’t have a business page, you can add one right here. To manage a different company’s page, click the add button again and request access. If there is no page in the panel, you do not have the right to request access; you must first have a home page.
What Does Facebook Business Manager Do?
In the past, the use of Facebook ads was not that common, but with the increase over time, the types of ads are now more than a few. Thus, advertising management, which was easy in the past, became difficult and complex. Exactly this complex structure in Facebook Business Manager has emerged to facilitate. The platform allows the same ad account to open and manage multiple sessions. Thus, more than one person can access the panel of an advertising account and manage the accounts.
Why Use Facebook Business?
All advertisers should definitely advertise through Business Manager. At the end of 2018, Facebook changed its advertising policies and required the use of Business Manager to use the feature of creating a target audience from e-mail lists. While special target audiences created by e-mail are always available, audiences coming through Facebook Pixel can be used for 180 days. So you can retarget users with your targeting and turn them back into customers.
Especially Digital Marketing Agencies managing multiple ad accounts had to rely on their staff’s personal Facebook accounts. Since it was not possible to manage customer advertisements through accounts used personally, agencies had to open fake accounts for each customer. The agency, which had many problems with abuse and similar scandalous situations, suffered a lot in this regard. Even the staff who had problems with the employer blocked their Facebook account and deleted the ad campaigns in it, and disappeared. This situation caused great problems for both advertisers and customers over time. Perhaps the biggest benefit of a Business Manager is this safe environment. The business account has a hierarchical order. The top manager can assign different advertising accounts to different personnel or even appoint a substitute manager with the same authority.
Offers Fast Technical Support
There are many useful tools on the platform. Of course, while taking advantage of these, you may encounter some technical problems. In such cases, Facebook Business Manager offers you very fast help support. If you continue to manage your ads with the standard ad account, the first question that the Facebook support team will ask you when you encounter any problems is whether you have a Business Manager account.
Security Elements are Robust and Reliable
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If you are in an industry with a lot of personnel turnover, this feature is very important for you. Because suppose you are starting a long term project. It only takes a few minutes to assign new staff through the Business Manager. Likewise, it is also very easy to restrict the authorities of the personnel leaving the job.
Free of Charge
This tool, which includes advanced tools, is free. Whether you are a person who manages the account of your own business individually or a digital agency owner who manages the social media ads of hundreds of large companies, you can use all these features for free, regardless of the person.
In Short, Facebook for Business
With Facebook Business, you can help your business develop and be recognized. Don’t forget to share photos, videos, and information on the business page regularly. This will help you stand out. If you actively promote your business on Facebook, you should be reading our article on how to create Facebook ads as well.