Nowadays, social media is one of the fastest-growing marketing sectors. Many platforms on social media have millions, sometimes billions, monthly of active users. In this respect, just the two of many leading platforms are Facebook and Twitter (X). Mainly, they have different functions. Therefore, choosing one of them can be a difficult decision since it is crucial to know when to use which platform, especially for your business. Without further ado, here is the comparison: Twitter vs Facebook and when to use which one?
The Main Difference
The most notable difference between Twitter (X) and Facebook is the purposes they serve. The focus of Twitter is on the current issues, the global agenda, important topics, what is new, and what is happening. Facebook, on the other hand, concentrates on connecting with your friends and family. It is more personal, and it is about maintaining connections.
There is no doubt that the two platforms are widely used by people of all ages. However, statistically speaking, the overwhelming majority of Twitter users are mostly from the 18-29 age group. On the other side, even though Facebook captivates mostly seniors, it is also popular among the 18-29 age group. So, the outcome of the comparison is that it depends on your purpose. If you want to appeal to both seniors and young adults, Facebook will be more appropriate for you to promote your business. But if you want to attract young adults, Twitter is more likely to meet your needs.
Even though both Facebook and Twitter share some similar functions, still some differences stand out. One of them is that Facebook allows writing and posting more characters than Twitter. While Twitter allows writing only 280 characters, Facebook nearly lets you write a book. Facebook contains more options and customization of settings and types of content you share. For example, both Facebook and Twitter allow you to create a live stream, offer video- and photo-sharing options. But the live video option of Facebook is used more often. So, if your business includes going live or sharing detailed content, Facebook can be more useful for you in that matter.
Engagement rate is the degree of interaction among followers that is obtained by content created and shared by a user. For this reason, finding out how many times a day a person checks which platform can be a good idea. Because the more a user checks their phone, the more likely they are to see the content. People tend to check Facebook eight times on average in a day, while they check Twitter five times a day. In this respect, when we compare engagement rates of Twitter (X) and Facebook ads, that of Twitter may be between %1 and %3, whereas that of Facebook is typically under %1 percent.
In Social Media Marketing
Differences are striking when you compare the roles that Facebook and Twitter play in the industry of social media marketing. If you choose Twitter (X), when it comes to marketing and using these platforms for business purposes, you should post on a daily regular basis to become visible and catch the attention of potential customers. The suggested frequency of tweeting to become prominent is 15 times a day on the hour. If you choose this path, keep in mind that you should provide contents that they can absorb quickly. In addition, you should consider doing real-time interaction.
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However, Facebook is more suitable for long-term engagements by nature, and it can be achieved with a single post. For this reason, statistically, sharing one post between 1:00 pm and 4:00 and doing it every other day is the most optimal frequency for Facebook. Also, Facebook allows you to write more characters and do not limit the pictures you can share with a post with four pictures like Twitter does. Thus, Facebook users tend to be more loyal and interested in your content and your interaction with themselves.
Who Is the Winner?
Facebook and Twitter have different functions when it comes to marketing and promoting your business. Their main difference is Twitter offers easier to digest information while Facebook is more about long-term engagements. When choosing which platform to use and when to use it, you should also consider your target audience and demographics, the different features they offer, the engagement rates of the ads and contents, and the role of the platform in social media marketing. In the end, it is you who finalize the “Twitter vs Facebook” comparison.