How to Do a Twitter Audit? (Guide & Tools)

How to Do a Twitter Audit? (Guide & Tools)

Twitter is widely used in brand strategy, and due to its audience, it is one of the most effective social media tools. To have a successful brand strategy, you need to do a Twitter audit and continue it for your marketing strategy.

Analyzing your Twitter account for your business is so essential and can help you to improve your business. So, how can you do a Twitter audit? Here is a full guide:

Step by Step Guide for Twitter Audit

How a Twitter audit works

A Twitter audit is essentially a review and analysis of your account’s performance. Aim to answer the following key questions:

  • Who’s your audience?
  • What kind of content do you post?
  • What kind of content does your audience respond to?
  • Do you publish consistently?
  • When are your followers active?
  • Do you see a return on investment (ROI)?
  • How can you improve your presence?
  • Who has access to your account?

By answering these questions, you get an image of your account’s current progress and what steps you need to take to improve.

There are two categories of information that the audit needs to understand: metrics and feelings. Metrics are the quantitative measure of your account performance, demonstrating whether it’s delivering the business results you want. Feelings underscores how your audience feels and responds to your content and online presence.

Step by Step Guide for Twitter Audit

If you’re looking for answers for certain issues, conducting a Twitter audit will help you move forward. While auditing your profile, you need to be aware of specific elements like the types of content you have or the condition of your Twitter users.

Get your data

Most of the data for your audit comes from Twitter analytics. To see this data, click your profile icon on the Twitter home page and select Analytics from the drop-down menu. Once you’re on the Analytics page, you’ll see different sections.

The Tweet section provides a breakdown of your Twitter activity, including a list of your top tweets and the number of engagements you’ve earned. You can select the date range to examine for a deeper analysis.

The Audience tab is another section where you need to take a closer look. Your follower numbers are divided into different categories, such as gender, profession, and interests. You want to focus on the increase or decrease of these follower numbers and why it fluctuates one way or another.

To save your data for future use, click the Export button at the screen’s top right. Put everything in a tool, such as Google Sheets, to create a control document for review.

Examine Your Content

You need to examine your content firstly. You can use the Twitter analytics tool to review your content and determine how it is suitable for your audience. Check how frequently your content is sharing with others. Read the comments to try your audience. Also, check your Twitter account is successful or not to grow your business like gaining new customers, acquiring success, or gaining new business partnerships. If needed, you can get help from a social media expert to examine your Twitter account.

Learn Your Audience

Understand your audience. Who are they? What do they expect from you? Ask these questions yourself and understand your audience to create more beneficial content for your Twitter account. To be successful on Twitter, you need to be aware of your audience and their desires.

Check Your Brand Image 

Your Twitter account should represent your brand well. People should learn more about your brand via Twitter and need to access your brand easily whenever they want. Check how your brand is on Twitter. Create a well-designed brand image for your business. Make your profile easier to be accessed by businesses and people. 

Understand the Mechanism of Twitter

What Is
What Is "Twitter Videos Not Playing" Error?

One of the most entertaining experiences that Twitter users can have is playing videos. You may view Twitter videos anywhere you are and see videos ab...

How to Edit a Tweet: Twitter Edit Button
How to Edit a Tweet: Twitter Edit Button

Compared to other social media platforms, Twitter places a greater emphasis on text and content elements. Because it's text-based, what you write will...

To be successful on Twitter, you need to understand the mechanism of Twitter. Twitter is not a static social media tool, and engagement is the key to success on Twitter. Keep your connection with your followers close, and try to answer them frequently. Build your Twitter marketing strategy according to the mechanism of the platform. 

Useful Audit Tools for Twitter

There are some free social media tools that you can use for twitter audit like;

  • Vaizle’s Free Twitter Analysis Tool
  • Twitter Audit
  • Agorapulse’s Twitter Analytics Tool
  • Socialert
  • Twitter Analytics
  • Social Bearing
  • Hashtagify

You can use them in your Twitter analysis and create a successful Twitter strategy for your business.

Conclusion on Twitter Audit

The Twitter audit is essential to have a better profile on Twitter and improve your business’s impact. There are many free tools available that you can use for analysis of Twitter accounts. After analysis, you can create a marketing plan for your Twitter business account with the listed steps above.

If you want to learn more about Twitter, please read our latest articles about it. You may like how to clear Twitter search history.

Frequently Asked Questions

For a small number of accounts like below 5000, the Twitter audit is almost 100 % accurate. The accounts with more followers, the Twitter audit, are still high percentage accurate, even small error.

It helps you analyze your account and create a good brand strategy. Also, with the help of a Twitter audit, you can eliminate bot accounts from your profile.

If your aim is only to increase your followers’ total number, then fake followers aren’t a problem for you. But if you have a business Twitter account and try to access your real audience, you need to eliminate or block fake followers.

Auditing your Twitter is a completely safe and secure procedure you can do yourself or hire a professional company to do for you. It’s essential for your Twitter business strategy.

After you find and list all the fake followers on your Twitter account, the fastest and simplest way to losse them is to block them.

James Orublig

Posts: 568

Hi, my name is James but my friend calls me JamesTheNews since I always have the latest news about social media. Follow my blogs to learn every bit of trickery there is to social media.

Send Comment

Your email address will not be published. Required fields are marked *

(Total: 24 Average: 5 )

1 Comment

  1. Erin Beach
    Erin Beach

    Every decent profile should perform a Twitter every once in a while. Really makes a big difference.