Twitter is widely used in brand strategy, and due to its audience, it is one of the most effective social media tools. To have a successful brand strategy, you need to do a Twitter audit and continue it for your marketing strategy.
Analyzing your Twitter account for your business is so essential and can help you to improve your business. So, how can you do a Twitter audit? Here is a full guide:
How a Twitter audit works
A Twitter audit is essentially a review and analysis of your account’s performance. Aim to answer the following key questions:
- Who’s your audience?
- What kind of content do you post?
- What kind of content does your audience respond to?
- Do you publish consistently?
- When are your followers active?
- Do you see a return on investment (ROI)?
- How can you improve your presence?
- Who has access to your account?
By answering these questions, you get an image of your account’s current progress and what steps you need to take to improve.
There are two categories of information that the audit needs to understand: metrics and feelings. Metrics are the quantitative measure of your account performance, demonstrating whether it’s delivering the business results you want. Feelings underscores how your audience feels and responds to your content and online presence.
Step by Step Guide for Twitter Audit
If you’re looking for answers for certain issues, conducting a Twitter audit will help you move forward. While auditing your profile, you need to be aware of specific elements like the types of content you have or the condition of your Twitter users.
Get your data
Most of the data for your audit comes from Twitter analytics. To see this data, click your profile icon on the Twitter home page and select Analytics from the drop-down menu. Once you’re on the Analytics page, you’ll see different sections.
The Tweet section provides a breakdown of your Twitter activity, including a list of your top tweets and the number of engagements you’ve earned. You can select the date range to examine for a deeper analysis.
The Audience tab is another section where you need to take a closer look. Your follower numbers are divided into different categories, such as gender, profession, and interests. You want to focus on the increase or decrease of these follower numbers and why it fluctuates one way or another.
To save your data for future use, click the Export button at the screen’s top right. Put everything in a tool, such as Google Sheets, to create a control document for review.
Examine Your Content
You need to examine your content firstly. You can use the Twitter analytics tool to review your content and determine how it is suitable for your audience. Check how frequently your content is sharing with others. Read the comments to try your audience. Also, check your Twitter account is successful or not to grow your business like gaining new customers, acquiring success, or gaining new business partnerships. If needed, you can get help from a social media expert to examine your Twitter account.
Learn Your Audience
Understand your audience. Who are they? What do they expect from you? Ask these questions yourself and understand your audience to create more beneficial content for your Twitter account. To be successful on Twitter, you need to be aware of your audience and their desires.
Check Your Brand Image
Your Twitter account should represent your brand well. People should learn more about your brand via Twitter and need to access your brand easily whenever they want. Check how your brand is on Twitter. Create a well-designed brand image for your business. Make your profile easier to be accessed by businesses and people.
Understand the Mechanism of Twitter
How to Use Twitter for Business
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To be successful on Twitter, you need to understand the mechanism of Twitter. Twitter is not a static social media tool, and engagement is the key to success on Twitter. Keep your connection with your followers close, and try to answer them frequently. Build your Twitter marketing strategy according to the mechanism of the platform.
Useful Audit Tools for Twitter
There are some free social media tools that you can use for twitter audit like;
- Vaizle’s Free Twitter Analysis Tool
- Twitter Audit
- Agorapulse’s Twitter Analytics Tool
- Twitter Analytics
- Social Bearing
You can use them in your Twitter analysis and create a successful Twitter strategy for your business.
Conclusion on Twitter Audit
The Twitter audit is essential to have a better profile on Twitter and improve your business’s impact. There are many free tools available that you can use for analysis of Twitter accounts. After analysis, you can create a marketing plan for your Twitter business account with the listed steps above.
If you want to learn more about Twitter, please read our latest articles about it. You may like how to clear Twitter search history.