The Perfect Instagram Hashtag Guide
Hashtag refers to a type of label which are used on social Medias which make it easier for users to locate a particular message with a clear content. Users on social medias use hashtags by placing pound sign # in front of a word, either at the beginning of a message or at the end of the message. Hashtags are used on Instagram to categorize pictures. Clicking on a particular Hashtag takes you directly to its content. Not everyone knows how to use the Hashtag. Follow the guide below on how to use it.
Supported Character- You might be wondering if you can include every character and symbol in your Instagram account. Not all characters are advisable to use. If your Hashtag contains multiple words, then group them together. If you want to distinguish between words, use upper case letters instead (#RedBucket). Capital letters will not affect your search results, so searching for RedBucket will give the same results as #redbucket. Numbers are also supported so if you want to share anything relating to numbers, you can Hashtag them too. However, quotation marks, punctuation marks, commas, full stop, exclamation points, apostrophes, question marks are not allowed. Do not ever use other characters like asterisks or other special characters. There is no particular kind of hashtags. You have to create the ones you like yourself which will be easy for people to relate to your products. Start a new hashtag by putting the hash before the words you want to use, and if you are lucky enough that it has not been utilized before, and then you have invented some characters.
Hashtags can be used to complement pictures posted on Instagram, help discover new accounts and gain followership. Adding hashtags help maximize shareability. People find contents that they enjoy on Instagram by searching for hashtags. You can write a short message to accompany each message posted on Instagram with the hashtag.
Each piece of Instagram content helps in organizing and categorizing your images and video content which in turn helps people to search and come across your desired contents quickly. For example, Greenlight Transport Company might post a picture of the bus in California and then use the hashtags #greenlight and #California when it’s shared on Instagram.
Instagram hashtags don’t just stay only on Instagram alone. When someone shares a photo or video from one’s Instagram account to other social Medias, the Instagram hashtag makes it possible for people in the other social media to see the photo, video and the message you are trying to get across along with it.
This enables your content to have a better chance of being found by other fans that have not seen the photo or the video being shared. This provides a pleasant and exciting way for businesses that have new Instagram accounts or few number of followership to get exposure and gain more followership with people that are interested in what they offer.
When creating a hashtag, use something simple, easily accessible and unique.