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The Best TikTok Hashtags for Growth 2024 

TikTok is one of the fastest-growing social media platforms that allows its users to create and share short videos on various subjects such as music, comedy, dance, and education. With billions of users on TikTok, getting noticed among the vast ocean of short videos can be difficult. To increase visibility, people use hashtags, which are metadata tags that reference their content. Hashtags use the # symbol before related words. Using hashtags, TikTok users can easily find content related to their interests, and it can help increase followers and likes when they post using the same hashtags. In this article, we will explore the best TikTok hashtags and answer commonly asked questions about the subject. 

Best TikTok Hashtags in 2024 

Many social media users include hashtags in their posts to increase their visibility to their followers. It is also true for TikTok, where hashtags are a crucial part of content for billions of users, including brands and influencers. By following relevant hashtags, companies can identify and reach their target audience and gain valuable insights into their interests, actions, and preferences. These make trending TikTok hashtags a valuable tool for marketing strategies, which can potentially increase sales. Before 2024, identifying popular TikTok hashtags can give businesses an advantage in planning their marketing campaigns. You can also check the TikTok posts ideas to go viral here!

How to Find the Best Hashtags for Your TikTok Videos 

To find the best hashtags for TikTok, browse the Discover page on the app. It displays the most popular videos, users, songs, and hashtags in an organized manner. Another way is to explore the “For You” page, which is the default page when you open the app. This page shows content based on your interests, curated by TikTok’s algorithm. Companies or brands can identify suitable hashtags by analyzing their target audience and understanding which hashtags they follow. Also, don’t forget that you can buy TikTok saves to increase your engagement easily!

Take a Cue from the Competition 

One effective method to identify relevant TikTok hashtags in your industry is by analyzing the hashtags used by your competitors. The content they share may be like yours, and the viewers who engage with their content are also your potential customers. Therefore, researching your competitors’ strategies could help you understand the interests of your target audience and create more appealing hashtags. 

study your audience's hashtag habits

Study Your Audience’s Hashtag Habits 

To find popular TikTok hashtags, it is crucial to understand your target audience. If you are a brand, company, or influencer, it is necessary to learn about your audience’s interests, habits, likes, and dislikes. You should determine their demographics and other characteristics. Look through their accounts and understand the type of content they appreciate and criticize. If your business is related to food, you can use hashtags like #foodtiktok or #foodtok. For clothing brands, using #fashion or #style hashtags can help you stay updated on the latest trends in your audience community. If you are targeting a specific or local audience, it is important to learn the phrases and terms they use. You can also find unique hashtags related to your industry or niche products and analyze which audience prefers to follow them. 

Create a Branded Hashtag 

TikTok offers the advantage of creating customized hashtags that incorporate your brand name. This feature enables you to generate branded hashtags to appeal to your target audience. Some companies initiate hashtag competitions using their brand names. For instance, they can begin a dance or song competition by tagging their company or brand name. It is an advertising strategy that encourages the audience to share innovative content, including your product or brand name. By using this approach, you can attract new audiences and introduce them to your brand, service, or products. Moreover, TikTok’s algorithm prioritizes these kinds of specific hashtags that interact with many users. 

Use Hootsuite’s Hashtag Generator 

Using hashtag generator tools is one of the simplest and most effective ways of creating hashtags. Hootsuite, a social media management platform, offers a free hashtag generator tool that instantly provides a list of hashtags based on your specific request. ChatGPT powers the Hootsuite hashtag generator and is incredibly easy to use. By using Hootsuite’s TikTok hashtag generator, you can automatically attract more target audiences to your content, giving you an advantage over your competitors. 

TikTok's search bar

Use TikTok’s Search Tool to Discover Hashtag Ideas 

To find new hashtag ideas on TikTok, use the search tool and explore the hashtag search tabs on your TikTok page. The page displays the most popular videos first and then other videos relevant to your search. By finding related hashtags about your specific content, you can get inspired to create new hashtag ideas that can attract your target audience. If you have questions about TikTok and how to use it correctly, check the TikTok Help page!

Final thoughts on Best TikTok hashtags in 2024 

To boost your popularity and growth on TikTok in 2024, you can make use of trending hashtags. We have explored in this article how you can find the most appropriate hashtags to attract your audience. The most crucial aspect of your TikTok growth strategy is to combine high-quality content with the most popular TikTok hashtags. It will help you achieve success on TikTok. 

Frequently Asked Questions About

The most popular hashtags are generally #funny, #funnyvideos, #fun, #fyp #fashion, #comedy, #meme, #dance, #music, #love, #duet, #followme, #trending, etc.

The hashtags that get the most likes are viral. Generally, hashtags such as #fun, #comedy, #fashion #music, #dance with highly attractive videos can go viral.

There is no limit to the hashtags to use, but the words to put in a caption are limited. Do not exceed 3-5 words for hashtags.

Ava Rowland

Posts: 90

Ava Rowland has a degree in English Language and Literature. She developed her blogging hobby, which she started during this period. She has been writing up-to-date articles professionally for the last three years. She has a kitten named Mittens. She loves watching reality shows to sleep.

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2 Comments

  1. Sian C.
    Sian C.

    Thanks for compiling such a useful list of TikTok hashtags for growth in 2024! It’s fascinating to see how the platform’s algorithm continues to evolve and how hashtags play a crucial role in content discovery. Great article!

  2. Beth W.
    Beth W.

    This article is a treasure trove for anyone looking to expand their reach on TikTok in 2024! The strategic insight into hashtag usage is exactly what I needed. It’s interesting to see how trends evolve and how staying updated with relevant hashtags can impact visibility.