Social Media

What, in your view, is the one factor that encourages people to buy products online or to adopt a brand? Oh, yeah, you got it correctly. They usually do this because it is highly recommended by their peers or social media celebrities. That’s when the whole concept of influence kicks in. What is clout in social media? Not sure of that? Read on to find out about it. As we mentioned, people would gladly spend more time on stuff if they were sponsored by people they trust. If you support the product, your friends and family will trust it. Yet when you have millions of followers, your area of power […]

Thanks to the increasing social media usage, we all know what a hashtag is. Wouldn’t it be cool to create a hashtag of your own? Here we will explain in detail how to make a hashtag, whether for your brand or yourself.  Hashtags are great ways to engage with your audience, and also they are easy to create. But, finding the right hashtag that will work like a charm with your target group is the hard part.  How to Come up with the Right Hashtag Idea? Whether you are a usual social media user, a modest blogger, a social media marketer, or a high-income business owner, your hashtag should be […]

Let’s start by explaining who is a social media consultant. A social media consultant is a business partner that strengthens your brand reputation, enhances user engagement, and improves your website leads through the usage of social media channels such as Facebook, Twitter, and Instagram. In this digital age, every company demands digital media consultants, and why not be one of them? Although it looks like a nice new job position, it has its difficulties as well. The power of social media in business should not be underestimated. If you have dominant knowledge of social media, you can be a good consultant.  Advantages and Disadvantages Before getting into the details of […]

With the digitalizing world, internet usage has increased and become more common in recent years. Do you realize we don’t have a day left without the Internet? Seventy to seventy, we’ve almost become tech addicts, and the biggest culprit is social media platforms that we can’t give up. Social media audit is the latest digital marketing feature in social media, but how did it become?  Thanks to social media platforms, people from all over the world have become part of the communication network interactively. Resources and recipients on this communication network are also users. Social media is constantly up-to-date and constantly dynamic as if it were an amusement park that […]

Social media is the digital world’s general name in today’s world, where people communicate with the help of audio, video, animation, and video, and are growing day by day. Social media seems to have gained a very new place in our lives, but it was first born in 1971 when two computers sent e-mails to each other to address the need for mutual communication with each other. Now, social media statistics show us how it developed quickly. From the very first moment, the people involved in this digital media had the opportunity to meet new people by sharing the information expressing themselves with the individuals in the opposite. Today, this […]

Social media is the most effective means of communication and socialization of our time. Social media has several different features from classic media tools such as television, magazines, and newspapers. These features make it a unique communication tool for each company. Anyone can share and return on social media. Yet not everyone needs to create a social media calendar. So there’s a relationship on social media where roles change between “creators” and “followers”! Many social media accounts are open to feedback and participation. Open accounts encourage voting, interpreting, and sharing information. When traditional media is about publishing, social media provides more two-way communication and interaction. Social media quickly allows communities […]

Chatbots are the results of AI technology that can simulate a conversation with a natural language. Without humans, chatbots can make a natural conversation and frequently are used in customer services nowadays. Let’s assume you want to buy a dress from an online web site. But you are not sure about size options. You connect chatbot of the web site and can make a natural conversation about the size of the dress and your expectations. Without any human interaction, you solve your problem and continue shopping. It is a great solution for both customer and business owners perceptive.  Where Can You Use Chatbots?  Chatbots have many usage areas, and every […]

Social media provides a lot of chances for brands to promote themselves. Almost all industries can use social media marketing as the main marketing strategy nowadays. Real estate businesses also can use the power of social media for promoting. Here are new tips on how to use social media for real estate:  How to Use Facebook for Real Estate  Facebook is a great place to promote real estate. It is especially effective for marketing in the neighborhood you work in. Here is some advice that you use in your business:  Show your engagement on Facebook. Show your followers your work discipline, how you work, and how your relations with customers […]

In short, branding strategy is a long-term plan to improve the value of a brand. A well-planned brand strategy increases the brand’s popularity, and with that, the brand’s value increases. The brand is more important than your product. When buying your product or using your service, they prefer you due to the effect of your band. For that reason, brand strategy is really essential and needed to be well organized.  Here are a few things to consider in branding strategy:  Defining the Purpose of The Brand  Every brand gives a promise to its customers and is needed to meet that promise. In order to have an effective brand strategy, you […]