New Instagram Ad Format; Carousel
Instagram Carousel Ads Coming To Stories
First stories ads made almost a year ago and now Instagram announced new ad format for stories. New ad format is so familiar for Facebook users. Because its comes from Facebook Canvas ads format, and its name is Carousel ad.
Social media giant Instagram has 300 million daily use according to last November statistics. That huge number of use makes app developers happy. Because they can make more money if they can reach more people in the app. But how they going to make more money with a free app ? Of course ads will help from their.
Social media apps usually free for everybody. Free apps just only can make money from ads that’s so clear to understand. But they must always increase their usage numbers for much precious advertising price. Last year Instagram announced stories ad and powerful brands made realy quick ads for their potential customers stories.
Firstly stories ads are expensive than other ad formats such as normal post ads and influercers ads. That made butic businesses so timid for new ad format but in time they also joined the game.
Instagram Carousel Ad Format
New ad format allows to use more media material for story ads. With carousel users can make video and photo ad posts at the sametime. Users like GAP and other big textile firms can reach their potential clients with these media formats in carousel ads.
Also advertisers can use GIFs and other Instagram stories tools in their ads. About to new Instagram ad format Susan Rose who is manager of product marketing said ” It’s a feature that was requested from businesses and advertisers, given the power that they’ve seen through organic stories with multiple pieces of content”
When people asked her “ Why three pieces of content, not four or five ?” She answered “It just a start.” So we can make “Instagram can allow more media content for one ad in future” inferences from here.
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