Marketing

Simple Guide to Mobile Ads

Simple Guide to Mobile Ads

Mobile advertising is a marketing strategy that we often overlook. We think of them as annoying pop-up messages and images that get in our way during a calm and productive internet browsing session. This misconception doesn’t change the way mobile ads affect marketing drastically.  Mobile ads are essentially mobile marketing with traditional techniques and strategies to collect data. They change the way you reach your customers by ditching physical advertising and using the popularity of smartphones. That way, the invention of mobile ads altered the way companies do marketing campaigns forever. It has many benefits, including increased customer engagement rates, cost-effectiveness, and social media friendliness. In a world where there […]

Online Reputation Management

Online Reputation Management

Having an appropriate and positive reputation has not just changed customer buying behavior; it also directly impact product sales positively. For this reason, businesses research to understand what makes customers move toward the product. A deeper understanding of customers to understand their habits and their purchasing habits, identify the psychological process which maintains customer purchase and consumption, and creates brand loyalty. In this regard, customers’ feelings, motivations, beliefs, and attitudes essential to understand when they purchase the product. Following this reason, in this blog article, you will realize better online reputation management and its benefits. Effective Social Media To build a strong reputation in the online environment is based on […]

YouTube Marketing

YouTube Marketing

YouTube Marketing is one of the most frequently used earning strategies today. It is effortless for people to make on YouTube, which has millions of active users and millions of non-user visitors. Thanks to YouTube, one of the most frequently used social media applications of today, thousands of people have introduced themselves and, as a result, started to earn high profits. Having a high follower potential on Youtube allows the country of residence and the world to get to know the person. Therefore, it is of great importance that people use YouTube actively and correctly. YouTube is among the applications that make money not only within the application but also […]

What Is Direct Response Marketing?

What Is Direct Response Marketing?

Direct response marketing is a form of advertising. The primary goal of direct response marketing is to give your customers specific messages. Causing them to think about your product or service, then acting on these thoughts. An example is sending out an email to existing customers announcing a clearance sale. Informing customers of a new offer without the specifics will make the customers curious. Many of them will have a look at what is on sale even if they don’t need anything. Direct response advertising is all about eliciting the desired response from your target audience. After a marketing campaign, it is essential to evaluate its effectiveness. The results of […]

Inside Sales vs Outside Sales

Inside Sales vs Outside Sales

Before we give an answer to this question, we need to understand the comparison of inside sales vs outside sales. Inside sales, in the simplest terms, is remote sales. In inside sales, personnel does not travel to sell a product or a service. They reach customers via phone, e-mail, or internet. On the other hand, outside sales are face-to-face, and sales personnel physically go out into the field to meet with potential customers. Basic Differences Between Inside and Outside Sales While setting up a sales team, it is vital to know the differences between inside sales and outside sales. A sales representative who is good at inside sales may not […]

The Best Public Relations Examples

The Best Public Relations Examples

Public relations include many tactics as well as strategies. Sometimes, the press release about your products and services may not satisfy your expectation, but you can handle this with a great PR strategy. Even small businesses can use PR tactics and grow bigger rapidly. Standing out in this environment and then coming up with bright ideas is a big challenge. However, you are in the right place. If you are looking for inspiration for your new PR campaign, the PR examples below may help you. This article covered the types of public relations and then the five best examples of public relations.  Types of Public Relations We all have different perspectives and different opinions. As the variety increases, the number […]

How to Write a Case Study

How to Write a Case Study

In business or education, sometimes you need to test people to see if they have a specific qualification, or you sometimes you need a group of people to achieve a conclusion by their own effort rather than telling the results to them. We can add other examples for this kind of situation. If you have one of these problems or something similar, we strongly recommend writing a case study to you. For this purpose, a clear definition of a case study will be helpful. Before we learn how to write a case study, let’s see what it is. What Is a Case Study? Case studies involve an extensive analysis of an individual, or […]

How to Manage Your Marketing Budget

How to Manage Your Marketing Budget

All companies have marketing strategies that will take them to their goals. It means that it is one of the most critical parts of the work. Therefore, you need to manage your budget carefully and efficiently in order to gain the most effective results. A marketing budget includes all expenses that are made for marketing, such as paid ads, marketing staff, marketing automation, and more. Hence, managing your budget will help you to avoid any confusion that can be caused by expenses. You can check the tips from there if you want to know how to manage a marketing budget! Factors That You Should Consider Advertisements: Marketing contains ads that are published […]

How to Do A/B Testing

How to Do A/B Testing

Businesses want their customers/visitors to take action on their webpage, but it is hard to know if the website serves well and meets the potential. An optimized version of your website will function well, and the most efficient way you can test it is the visitors’ feedback. A/B testing helps you test that. In this article, we explained what the A/B test is, why you should A/B test, and how it works.  What is an A/B Test? A/B testing allows you to compare the two versions of your website or app according to user experience. You can determine the best version and increase traffic to your website.   For example, you have an e-commerce website […]

How to Build An Email List

How to Build An Email List

Social media like Instagram, Facebook, Snapchat, and Youtube have become powerful tools in online marketing, but social media remain owned by software developers and could be shut down. On the other hand, emails are not that frequently used. Nevertheless, they are important to build a long-lasting relationship with potential customers in a private way. For this reason, you need to have an email list to which you will always send emails to stay in touch with your audience and achieve your goals. In this article, we’ll outline the various ways how to build an email list. Emails are more relevant and professional. People turn to always open messages from emails […]

How to Analyze Survey Data

How to Analyze Survey Data

One of the last phases of the research process is to analyze survey data that helps you know your consumers’ habits and preferences. Because your company’s decision-making must obtain internal and external information about your business, which is why surveys are increasingly the method used by organizations for this purpose. But before conducting the survey, define the objective and what you want to achieve with it. It will be easy for you to apply these tips to create better surveys. And once it has been prepared, sent, and answered, you will receive the necessary information to analyze your questionnaire’s data. The analysis phase begins when you collect the results and ask yourself […]

How to Write a Creative Brief

How to Write a Creative Brief

A creative brief is one of the foundations of any good creative project. It is usually a short written document of 1 or 2 pages comprising the necessary information related to the key ingredients of the project. These generally include the following: project goals, purpose, timeline, main criteria, brand guidelines, target audience, potential challenges. Sometimes, there may also be a list of pros and cons. In the most typical cases, it is a creative project manager who designs the document, with the cooperation of the creative team. Some consultants may be providing this service as well since they often know how to write a creative brief. Once ready (or before, […]