Instagram is a social media platform that plays a big role in our lives, where we spend lots of time. With more than 1 billion users currently, Instagram ranks 3rd among the most popular applications. Instagram was only a photo-sharing application at first, but it has become a platform where you can both shop and runs your business with the developing social media culture and its trends.
What Are the Trends on Instagram in 2023?
Instagram shows us different trends every while. In this article, we have compiled 2023 Instagram trends for those who want to stay on top of this issue. Let’s take a look at these together.
Did you know that you can share ten photos at the same time on Instagram? This feature called the carousel post is the perfect savior for those times when you thought you couldn’t tell your story with a single photo!
If you want to share many photos from one of your travels or promote the product you want to sell in many ways, this feature is for you.
To create a carousel post, simply go to the create post section and select photos from your gallery!
By adding polls and tests to your Instagram stories, you can allow your target audience to contact you directly.
How to Add a Poll to Your Stories?
If you are between two options, you can use Instagram’s poll sticker to get your followers’ opinions. You can simultaneously see which option got more votes and who voted for what. Your poll results will disappear after 24 hours, just like your story.
To add a poll to your stories, all you have to do is select the stickers section’s poll.
With another new feature on Instagram, you can prepare special tests for your followers. Moreover, it includes not only two options, but four different answer options. Just like the poll feature, you can add the test feature to your story as a sticker.
To add a test to your stories, all you have to do is click the stories section, select the image in the background of the test, and then click the test from the stickers section.
Adding Music to Stories
One of the newest trends on the platform is that you can add music to your story! The feature of adding music to the story, which started to be used in our country in 2022, is used by millions of people.
To add music to your story, select the image you will use in your story, and choose the music from the stickers section.
Adding a Link to Stories
It is now much easier to direct your target audience to a site! By adding the site link to your story, you can direct your followers to the site with just one click. However, there are some rules and guidelines for you to do this. Your account must be a business account or an approved account, and you must have at least 10,000 followers.
Your story will disappear 24 hours after you upload your story. If you want your followers to see your story 24 hours later, you can pin it to your profile with Instagram’s highlights feature. Highlights will appear on your profile right below your bio and stay there until you delete them.
Tap the new circle in the lower-left corner of your bio to Highlight your stories. Here you can choose a story in your archive. For the highlights, you can choose a cover and name it.
Instagram Reels, Instagram’s answer to TikTok, allows users to create and edit 15 seconds short-form video content. Reels was first released in August 2020 and are now available in over 50 countries. While TikTok influencers who have created a following on the platform are unlikely to abandon it simply because Instagram now has a TikTok competitor, Reels is a wonderful way to capitalize on TikTok style content, trends, and challenges without having to transfer to another platform and start over.
In numerous ways, brands can use Instagram Reels in their marketing plan. For starters, even if you’re not planning to create content on TikTok, keeping up with what’s going on maybe quite beneficial. You can then be one of the first Instagram Reels makers to launch those trends. It’s also a good idea to ease into Instagram Reels by posting educational content. Create content about topics about which you are already informed and share it with your audience.
The purpose of all social media networks is to keep people on the platform as long as possible. Instagram has established the Explore tab to help with this. Instagram promotes material that is fascinating yet not yet well-known. It also works! Every day, over 200 million Instagram users visit the Explore tab to discover new ways to engage themselves (Instagram). It’s more than likely that time spent on the Explore tab will increase in 2023 as the tab is refined to make it easier to use and navigate.
Users can use the Explore option to uncover stuff that interests them quickly, such as Instagram Videos, travel, architecture, decor, style, food, and more. This makes it more critical than ever for companies and influencers to make it to the Explore tab so that they can connect with consumers who are interested in their content but haven’t yet followed their accounts. Of course, there is no one-size-fits-all solution for getting there. However, there are several steps you may take to improve your chances:
- Utilize correct hashtags,
- Search for the optimum time to share on Instagram,
- To reach locals, include your location,
- To increase engagement add a CTA,
- Reply to all of your comments.
While sponsored effects were extremely popular during Snapchat’s peak, Facebook has taken the concept and turned it into a full platform. Since its launch in mid-2019, Facebook’s Spark AR Studio has been used by over 1 billion people across the world to design their own AR effect filters. Branded AR effects have been used by brands across industries, from cosmetic companies allowing users to virtually try on outfits or see how a specific decor piece would look in their space to clothing and home decor companies allowing users to virtually try on outfits and see how a specific decor piece would look in their space. This is a fantastic approach for firms to sell their items to buyers who are increasingly turning to the internet to complete their purchases.
Instagram users sometimes organize challenges to draw attention to a topic and sometimes just to have fun. Everyone produces their content on a specified subject. For example, recent challenges include sharing themselves ten years ago and ten years later, sharing masked photos to encourage people to take Covid-19 measures.
Thanks to the shopping feature of Instagram, shopping has become very easy and preferred. You can view thousands of varieties of the product you are looking for and purchase within seconds. For this, just come to the discover tab and select the shopping option. Moreover, you can add the price tag of the product to the photos.
One of Instagram’s new trends is the ability to broadcast live. With this feature, users can instantly communicate with their followers. Followers can express their opinions by writing their comments during the broadcast. Users can see how many people watched the broadcast. Instagram has set the live broadcast time as 1 hour. When you exceed 1 hour, Instagram stops broadcasting, but if you want to continue, you can start a live broadcast again.
Instagram’s video duration was limited to 15 seconds for stories and 1 minute for posts. You can share longer videos with the IGTV feature. It is possible to use IGTV as a content channel, just like YouTube. The videos you upload to IGTV will remain on your profile unless you delete them.
With the development of digital media, we heard the word “influencer” frequently. So what is this influencer?
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Influencer means the person who influences. They have a large following based on social media, which can easily reach people and influence people’s purchasing decisions.
Recently, brands have been working with influencers frequently to promote their products and increase their sales. Brands reach out to these people and make a business deal between them. Afterward, the influencer promotes the product by sharing it sometimes in its story, sometimes as a post, according to the employer’s instructions.
Concluding on 2023 Instagram Trends
In this article, we talked about some Instagram trends and how you can apply them. We hope we could help. If you liked this article, you may also like to learn more about what influencer marketing is.