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Instagram Fashion and Beauty Influencers

Instagram is one of the most significant photo and video sharing social networks. It has been drawing the attention of users around the world since its launch on October 6, 2010. Among more than one billion users that share their pictures and videos from their lives. Some accounts have taken digital marketing to the next level and made it easy to find motivation and explore different products for users. If you are looking for some inspiration or advice for buying fashion or beauty products, there is a high chance for you to come across those fashion and beauty influencers.

Instagram is an ideal social platform for the beauty and fashion sector. So, being an influencer is the perfect way to show off examples of quality beauty and fashion products. As a result, Instagram influencers are constantly sharing pieces of their daily lives, often sponsored by global or local brands. They offer inspiration and product reviews that could be helpful before buying it. As there are millions of unique influencers, users can find and follow the ones that fit their styles. However, there are some accounts that have been continuing influencing and appealing to massive audiences. We are talking about millions of followers from anywhere in the world.

With that said, we have browsed through Instagram to find the top 10 Instagram fashion and beauty influencers. Take a look at our suggestions. We are sure that you will find someone you can agree with their fashion and beauty choices. Discover unique and exotic products that you have never seen before.

Huda Kattan, a fashion and beauty influencer

Huda Kattan (@hudabeauty, 45.1 Million Followers)

Category: Beauty and Makeup

She started her Instagram account by posting makeup tutorials and product reviews. Iraqi-American Huda Kattan founded her own cosmetics brand, the Huda Beauty, and has turned her account into a beauty empire. Formerly a makeup artist and blogger, she turned into a powerful businesswoman and placed herself on top of the beauty influencers. She is still posting makeup tutorials and announcements of her newest products.

James Charles

James Charles (@jamescharles, 18.9 Million Followers)

Category: Beauty and Makeup

James Charles is an American model, makeup artist, and internet star. 21-year-old James Charles Dickinson stands as a spokesmodel for the cosmetics and beauty world. Starting his internet career on YouTube, he became one of the most successful beauty influencers in less than a year. Along with Katy Perry, James Charles became the first male representative of the CoverGirl in 2016. 

Posting pictures of his amazing makeup skills, James Charles provides inspiration and motivation for beauty and cosmetic fans and followers worldwide with his natural, daily looks.

Jefree Star

Jeffree Star (@jeffreestar, 15.7 Million Followers)

Category: Beauty and Makeup

He was obsessed with makeup since he was 13 years old. As a 34-year-old American entrepreneur and singer, Jeffree Star has become one of the most broadly recognized makeup stars on the internet. As a talented beauty influencer, he has launched his own beauty brand, Jeffree Star Cosmetics. Moreover, his brand expanded and drew many other influencers’ attention and respect.

Posting eye-catching and bold pictures and videos, Jeffree Star’s Instagram profile has become a place to visit if you are looking for inspiration.

Marzia Kjellberg as a fashion and beauty influencer

Marzia Kjellberg (@itsmarziapie, 7.7 Million Followers)

Category: Fashion and Beauty

Beloved wife of YouTube’s most subscribed channel owner Felix Kjellberg, aka PewDiePie, Italian designer and internet personality Marzia Bisognin Kjellberg, has recently launched her and her husband’s fashion line: the Tsuki (@tsuki_market). 27-year-old fashion designer Marzia has become a businesswoman as she also founded the ceramics decorations brand, Mai (@mai_accents).

She posts mostly about her everyday life. Yet, Marzia gives credit to clothing and beauty brands on her posts for anyone who wants to check out. Also, you can find inspirational clothing ideas on her profile.

Fashion and beauty influencer Naomi Giannopoulos

Naomi Giannopoulos (@vegas_nay, 6.7 Million Followers)

Category: Beauty and Makeup

With her over 20 years of experience in the makeup and beauty sector, American star Naomi Giannopoulos has become one of the most eye-catching makeup brand owners on Instagram. First, she was working as a makeup artist for weddings and important occasions. Naomi started blogging online as a hobby and soon became an Instagram influencer. She is attracting more than 6 million followers as of June 2021.

She regularly posts makeup tutorials and provides inspirational and unique combinations of eye and lip makeup for anyone around the world.

Olivia Palermo

Olivia Palermo (@oliviapalermo, 6.4 Million Followers)

Category: Fashion and Clothing

A 34-year-old American fashion influencer and socialite Olivia Palermo has become famous through a reality TV show, The City, before being an Instagram influencer.

She recently introduced her own clothing line named Olivia Palermo Collection and become a well respected and inspirational influencer with her lifestyle seen on her posts.

Lauren Conrad

Lauren Conrad (@laurenconrad, 6 Million Followers)

Category: Fashion and Clothing

34-year-old Lauren Katherine Tell, née Conrad, is an American television personality, fashion designer, and author. She first achieved fame in the reality television show, Laguna Beach, California. After her visibility on the internet, she focused on her fashion career.

She launched her own clothing line, LC Lauren Conrad (@lclaurenconrad), in 2009.

Conrad’s first novel L.A. Candy was also released in June 2009 and became a bestseller on The New York Times magazine. One can find motivation and ideas on her own and her clothing line’s Instagram profile.

Mariano di Vaio

Mariano Di Vaio (@marianodivaio, 6 Million Followers)

Category: Fashion and Clothing

An Italian model, actor, blogger, and fashion designer, 31-year-old Mariano Di Vaio is supposed to be one of the world’s most famous fashion bloggers. The posts on his profile offer new ideas and inspiration on new male fashion trends, how to dress for special events, and even trending hairstyles.

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He is also the designer of Nohow (@nohow) and founder of Hair Bello (hair_bello) and MDV Collection (@mdvcollection).

As his profile also covers topics such as sports, travel, music, and movies, it is quite hard not to get inspired by his lifestyle!

Aimee Song as a fashion and beauty influencer

Aimee Song (@aimeesong. 5.5 Million Followers)

Category: Fashion and Clothing

A successful author and fashion designer at the age of 32, American internet personality Aimee Song has been on the internet as a blogger since 2008. She has created her own jewelry and accessories line along with a clothing brand: Song of Style (@songofstyle).

Even though the brand Song of Style started as an interior design brand, it changed its direction as presenting what Aimee wore was more successful. She still weighs a career as an interior designer and as an influential fashion blogger.

Rati Tehri Singh

Rati Tehri Singh (@ratibeauty, 342K Followers)

Category: Beauty and Makeup

A rising star, Indian makeup artist, and blogger Rati Tehri Singh started her internet career by creating her own makeup blog: She and her husband later expanded the website to find fitting alternatives for Indian women as there were not many on the internet. A major part of the blog content includes Rati’s personal experiences with fashion and beauty brands.

Also, she inspires everyone, both men and women, around to world to lose weight sturdily and make healthy choices.

Last Word

We have covered the most popular fashion and beauty influencers. Instagram is much more than a casual app used to post pictures and videos online and get likes. It has a huge impact on our social media behavior. It is not only impactful on our everyday choices but also a great source of inspiration and motivation. Instagram allows us to explore different lifestyles and habits. It also allows us to make up our own that fits our lifestyle.

We hope that you found this article helpful as it is aimed to introduce you to various influencers.

If you liked our article about fashion and beauty influencers, you may like: how many followers do celebrities have in 2021. Also, be sure to check out our other articles about Instagram.

Frequently Asked Questions About

Starting with Huda Kattan, James Charles, and Jeffree Star at the top 3, we have listed the most popular fashion and beauty influencers.

It is not easy to say because it varies due to their follower numbers. However, it is thought to be somewhere between $30.000 and $100.000.

Well, there are many things to consider before going down this road. Yet, the most important thing is to pick a niche and stick to it.

James Orublig

Posts: 544

Hi, my name is James but my friend calls me JamesTheNews since I always have the latest news about social media. Follow my blogs to learn every bit of trickery there is to social media.

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  1. George Holiday
    George Holiday

    Instagram fashion and Beauty influencer are who I look up to. Articles like these inspire me to become one someday.