Instagram and Ikea
When a person goes to Ikea they understand that they need to build the furniture. But they are drawn in by the price. A good way to get some followers to your account is to do a DIY for different pieces of furniture that you want to make for yourself. You can get a local following that will probably buy from you. Then you can start up a business and advertise that you build these items for people.
After time you will have many different types of people that will be following you and asking for advice. You can use this for a way to branch into other types of work that gives people an understand of what you can bring to the table.