Write Instagram Captions: 7 Useful Tips (2020)

Write Instagram Captions: 7 Useful Tips (2020)

In this article, we will talk about how to write Instagram captions.

Creating engaging, catchy captions usually isn’t easy. Most people only use emojis or just some funny words. But is it enough? There is space for 2,200 characters, why not use it?

Lately, many Instagram users are saying they love captions almost as much as the pictures which is a big deal if, you know how much of a visual platform Instagram is.

Let’s not waste more time, I need to write another blog post then do editing. Quantity over quality over here, people. But that’s not how it works on the Instagram algorithm.

How to Write Instagram Captions

How to Write Killer Instagram Captions

A good caption is attractive. Even if the visual backing it up is not savor for your taste, you may still engage with the post just because of its caption.

In situations like these, it is extremely essential to know how to write a good caption on Instagram.

Determine the Desired Reaction

What do you want people to do after reading your post?

Do you want them to visit your website, do you want them to buy your product, do you want them to read more on this on your blog?

Decide the reaction you seek. You need to plan all this, chaos brings destruction. If you want people to take action, include calls to action on your posts such as making your followers tag their friends. And add clickable links. It is important to add a link in your bio as well. Because that is where you will encourage people to visit your website once they click the link.

You can also like this post: How to Recover a Hacked Instagram Account?

Although chaos and order are not opposite things, this is way too deep for an Instagram related blog.

What Is the Purpose of the Post?

You need to know what the purpose is of the post.

Sometimes it’s just visuals you liked, but even then there’s a reason.

The reason is that you liked it, and you wanted others to see.

So, what is your reason for posting that specific post? Is this to inspire your followers, or to educate them?

Are you posting this because you want to give a face to your brand, or is it for promotion?

Know the purpose.

If you want to know how to make Instagram captions, you need to understand all this. I believe in you.

Write the Caption

Most users suggest you should write using the Notes app. They also say voice to text works better, which I partly agree with. I’d use voice too if I wasn’t in the office.

Now get to it.

You made the plan, you thought about the reaction, you thought about the purpose. Now it’s time to do it.

Try to make it as suitable as possible to your content. It does not have to include lines of text either. Make sure to add line breaks to your text to make it easier to read if it is quite long. Don’t try to exaggerate by fancy words, just simply express your feelings.

Honestly, most people like captions that are emotional. You know why? Because you can’t fake them.

From deep down, we all want the real. Because we just settle for the fake trying to justify everyone’s doing the same.

You can also like this post: Best Free Video Editing Applications

See this reaction I got? This is because of some captions I looked at.

Emotional Responses & Effect of Art

“She was a diamond in a quarry full of quartz.”

“If people were rain, then I was drizzle and she was a hurricane.”

The one above is one of the quotes I love the most.

It’s from a John Green book, called “Looking for Alaska”.

One of the greatest young adult books, be sure to check it out.

Using book quotes for captions is a great idea because the audience usually likes it, and it is real.

It is art, people.

Art is what separates us from animals, wake up already.

This is a controlled form of art itself, life became mediocrity instead of art, think about what that means.

If you want to stand out, you are going to be real. Not should, not will, not ‘gotta’. Going to.

How to write killer Instagram captions? Well, you have to be a bit real. Harsh but true.


After you wrote your post or caption (by the way, you can use apps to format your captions), choose a couple of hashtags for the post.

The hashtags have to go along with your post and caption.

You can find apps for tags too. If you choose one, they’ll find you others that are related to it.

Post It

This is the moment of truth.

Post-it and stick around for the first 45 minutes, or at least for the first 10 to 15 minutes, to hang out with your followers and gain engagement.

You can also like this post: What Does a Community Manager Do?

If they comment fast, respond to them fast. Don’t forget, the first 45 minutes on Instagram are the most important in order to get a popular post.

The post is the start of something, not the end.

The caption gets a reaction, it starts a connection, keeping it going increases attraction.


Keep an eye on Insights and Analytics.

See what your audience likes and what they don’t like.

If you go with your audience’s taste and evolve together, you’re bound to grow.

Conclusion – Best Tips & Tricks

In this article, we talked about how to write Instagram captions. It is important to know what you are doing. You would not want your brand voice to be telling lies. That is why designing your Instagram account according to your purposes is a great idea.

I gave you 7 methods, I got too artsy, probably got way too real for a website and blog like this. Determine the purpose and the expected reaction from your post, write it in a suitable way, use hashtags and post it. Don’t forget to check your analytics to get feedback, because giving your audience what they want is all that matters.

Why not leave a comment down below?

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Born in February 1993, Dennis is a social media blogger. Originally started working as a car salesman, he was always a social media and internet enthusiast. So, he began optimizing websites and e-commerce sites for car dealerships. Later, it was found out that social media is a perfect area for ma...

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