How to Write a Professional Bio

How to Write a Professional Bio

To write a professional bio is to reassure your prospects about your expertise. Often, opportunities will visit your company site to find out more about employees. Their biographies must meet specific criteria to reassure prospects.

Also, make them want to collaborate with them, especially if you are in a B2B service company where you sell your employees’ expertise. In this article, we will give you the essential elements for a successful professional bio.

create an about page

Create an About Page

The professional biography is usually highlighted on the page of a website. Despite popular belief, this page remains one of the most visited in some areas.

When creating their website, many clients question the relevance of adding the about page. It is believed that this is often due to the difficulty they have to put forward to benefit. Indeed, many are more comfortable with the idea of ​​hiding behind their products and services.

So every time (or almost), some of the most convincing arguments to invite them to take this section of their site very seriously, which will contain, among other things, their biography.

The tone and length of your bio will vary depending on your niche. There is no pre-established rule about this. However, it should represent how you want to be perceived by your audience or customers. What type of clientele are you targeting? Who is your target audience? These are the right questions to ask yourself before starting this excavation work.

Choose the Right Perspective

When determining whether to write your bio in the first person or the third (he/she), the general rule is to consider the context in which it will be published. When your bio appears on a company page, it makes sense to use the third person. The same goes for conferences or most publications like a book or a catalog. Unless specifically requested, take these I’s out of your bio.

When writing a bio for your social media profile, it is best to use the first person to introduce yourself.

start with your first and last name

Start With Your First and Last Name

It may seem obvious, but it is not for everyone, especially for those who are not comfortable putting themselves in the spotlight. You want to make sure visitors know who you are. If they can’t remember anything else about you, make sure they at least remember your name.

For this reason, it’s a good idea that your first and last name be the first words in your professional biography. Even though your name is listed above this bio, this is a rare time when it is good to be redundant.

Promote Your Brand

What brand will your professional biography represent? Your brand or that of the company you work for? Make certain the brand you want to be linked with is mentioned in your bio from the start.

If you are a freelance writer, you might have a business name or personal pseudonym to advertise to your clients. You may have started your own profession and want its name to be distinct from your real name. Don’t be afraid to keep it simple but firmly assert your identity.

Indicate Your Current Position and What You Are Doing

Whether you’re the founder of your business, an employee, or a freelance writer, use the next few lines of your bio to describe your current role and what you’re doing there.

Don’t assume that your audience will naturally know what your professional designation entails. Take the time to explain your specialty and list its primary responsibilities thoroughly. Make yourself better known by painting a representative portrait of who you are during the day and the added value you have to offer in your niche.

Include at Least One Professional Achievement

Just as a business touts its customers’ successes or products in the form of case studies, your professional bio should let your customer base know what you’ve already accomplished.

Why do You do This Job?

A fundamental principle of marketing is to think that what matters most to your customers is not what you are selling, but why you are selling it. Answering this question will give your customers a better understanding of your motivations.

Here are some thoughts to answer it:

  • Why did you find your business?
  • For what do you do this job?
  • Why are you selling these products?
what are your values

What Are Your Values?

Give more depth to your professional biography by explaining what your values ​​are? It can be your values ​​or those of your company.

Your values ​​all support the decision-making process related to your products and services. It is the guarantee of quality that invites customers to trust you. That is why it is important to mention them, even briefly.

A Quick Note About Your Privacy

Just describe who you are outside of work—no need to write a novel. A few critical details will suffice.

This may include:

  • Your family
  • Your hometown or where you currently reside
  • The sports you practice.
  • Your hobbies and interests
  • Your favorite style of music
  • Inspirational journeys you’ve taken
  • Your current or past personal projects

People like to know more about whom they are going to do business with. The need for connection with others is significant.

The more prominent you are about who you are, the more sympathetic you will be to people who learn about who you are professional.

Add a Touch of Humor or a Personal Story

This is the unique spice that will make your biography a memorable read. End your professional biography on a good note, a fun note, or a story that will grab attention. Make sure the reader leaves your website with a pleasant impression of you. Get out of the box and surprise him. This can work to your advantage.

FAQ on How to Write a Professional Bio

Should I write a lengthy biography?

The tone and length of your bio will vary depending on your niche. There is no pre-established rule about this.

Should I use the first or third person when writing a biography for my social media profile?

It is best to use the first person to introduce yourself.

As a freelance writer, what should I include at the beginning of my biography?

Whether you’re the founder of your business, an employee, or a freelance writer, use the next few lines of your bio to describe your current role and what you’re doing there.

Can I include all my business achievements in my biography?

Yes, your professional bio should let your customer base know what you’ve already accomplished.

Can I add a touch of humor to my biography?

Yes, end your professional biography on a good note, a fun note, or a story that will grab attention.

Conclusion on How to Write a Professional Bio

To conclude this article, we’ll explain the reasons why a write professional bio is so important. If you think it’s just a bio and no one will read it anyway, you’re wrong. A biography is much more important than you think; hundreds of people read it. Whether on the company’s website, in a commercial presentation, or on your Linkedin profile.

A poorly written bio can scare your customers away, while a bio-based on the best practices mentioned above can help convince your prospects to work with you by inspiring them with confidence. The business world is more often a matter of feeling than one might think. It’s often the little things that can make the prospect sign with you rather than your competitor. The corporate world requires a well-put format for just about everything. Here’s how to write a Memo.

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Ralph

Posts: 248

After working for so many years in the screenwriting business, Ralph decided that he needed to be more involved with the digital world. Therefore he became a content writer by putting his skills into practice after learning about subjects he's interested in, mostly social media.

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