How to Write a Case Study

How to Write a Case Study

In business or education, sometimes you need to test people to see if they have a specific qualification, or you sometimes you need a group of people to achieve a conclusion by their own effort rather than telling the results to them. We can add other examples for this kind of situation.

If you have one of these problems or something similar, we strongly recommend writing a case study to you. For this purpose, a clear definition of a case study will be helpful. Before we learn how to write a case study, let’s see what it is.

what is a case study

What Is a Case Study?

Case studies involve an extensive analysis of an individual, or group of people, or a created situation that is aimed at examining it on the real-world conditions. If you need a case study, you may prefer to create multiple good case studies and choose the best one among them.

how to write a great case study

How to Write a Great Case Study

During the writing process of the case, you should always keep in mind that you need to compose a specific case for accomplishing the proposed solution. The most important thing must be this insight, rather than other changeable and relatively flexible details. For the first step, you need to let participant(s) identify the key problem. You need to be explanatory in this step unless you are looking for a trait to examine participant(s)’ deduction skills. To achieve a clear introduction step, providing background information that consists of relevant facts will be helpful for you. This step allows you to use your creativity and gives you the chance to build a good base for stronger sequel steps. 

After you decide on the content formats, you need to determine the case study format. The case study format is your choice for shaping your case study outline. We recommend you choose the format after you decide the content. Because sometimes, the format you are using to tell your case to participants may keep you from telling what is essential for you, or it may hinder your effectiveness of telling your case.  

After this format, you need to clearly state, “What do you want participant(s) to do?”. You may show a way for them to start more straightforward, or you may choose not to recommend further action. In this step, participants will need to find an action to resolve the given problem. They should follow specific strategies to achieve their goal. Participant(s) need to choose the relevant case analysis format for case study analysis. Even though the last few sentences are not about the writing process – and if you are reading this text, you clearly want to learn about the writing process – you should consider these steps in the writing process. 

a brief example for entrance of a case study

A Brief Example for Entrance of a Case Study

If we assume that you are a marketing manager in a company that sells financial assets, you may want to write a case study contest between your employees for them to create good ideas. You may want them to create brand awareness on social media by using content marketing. However, since financial assets are not like other products or services in the marketing process, you may ask them to come up with creative ideas to sell financial assets to prospective customers. This is a convenient example of a case study introduction. You can build other conditions and constraints on this origin story to lead them to consider some factors like your budget or brand image. 

FAQ About Writing a Case Study

Do I really need to conduct a case study?

A case study is generally needed to create new ideas, or when superior level employees want to observe more inferior levels in a workplace. If you have one of these purposes, a case study will certainly work for you. Of course, there are many other reasons to conduct a case study. However, these two situations in the first sentence are prevalent for a case study.

How can I understand that I have written my case in the most efficient and convenient way?

You should always be able to think like your participant(s) for the case study you are creating. If you are adequate to have the result you are looking for when you think like them; you can hope to have the desired outcome from your case study. 

Is it possible for a case study not to bring the desired outcome?

Like in everything, when things go wrong in a case study, you may not get the results you want. There are numerous possibilities for that, such as inconsistencies between participants, a poorly developed case study format, etc. 

How does a case study outline look like?

Even though it generally looks like a report for a case, you can edit the appearance or format in the most suitable way for your case. Your outline does not have to be in shape. Its only purpose is to help your goal. 

Should I be involved in a case study that is created by me?

In some situations, you may have to be in the case studies that you have created. However, it is not recommended. Since you know the purpose of the case and set some scenario elements to serve this purpose, it may be hard for you to think without and pre-knowledge or bias. This situation will hinder the performance of your case study if it occurs. 

Conclusion on Writing a Case Study

All in all, if you want to write a good case study, you should always keep in mind that you are leading people to a purpose, or you want to observe them in certain situations. This is the most crucial consideration. Other conditions and constraints you want to add to your case follows this step. The case must be given to participant(s) in a proper outline to be more illustrative. For the last, you should always provide enough freedom for your participant(s) if you want to observe them in their real self or if you want them to come up with good ideas. This free-thinking environment will help you to get the desired outcome from the case study. Writing is an art that requires masterful skills. Therefore, you should be learning all its forms, including how to write a creative brief.

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After working for so many years in the screenwriting business, Ralph decided that he needed to be more involved with the digital world. Therefore he became a content writer by putting his skills into practice after learning about subjects he's interested in, mostly social media.

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