Instagram is one of the major social media platforms in the world. Since it has many users worldwide, there is no doubt there are a lot of businesses on the platform. Luckily, Instagram lets you see the insights of your account. By observing the results of all your work on Instagram through the Instagram Analytics tool, you can learn about the results of your work. You can see the statistics of your posts and the user activity related to your posts. Do you know how to view Insights on Instagram, though?
When you examine the results of these studies, you can start to see how effective your activities on Instagram are and develop more effective strategies for the future.
The Analytics tool is only available on Instagram for profiles that switch to the Business page. If you have not converted your company’s page into a Business page, you will not be able to access this tool.
How to View Insights on App
If you have switched to the business page, you can access the Analytics tool, where you can track activities on your account by clicking on the icon in the upper right when you enter your profile area. If you want to see the insights, you don’t have to own a business to create a business profile. You don’t even need a business profile. You can follow these steps to view insights;
- Open your Instagram app.
- Go to your profile.
- Tap on three line icon.
- Choose Insights.
If there is a problem viewing your Instagram insights, contact Instagram support.
Instagram now has a new profile type called the Creator Account. This type of account is suitable for Instagram personalities. When you create a new Creator Account, you can choose your niche related to your content. Of course, the Creator Account can see the insights as well. Other than that, you can use Instagram Creator Studio too.
Here are some other useful features of this type of account:
- You can use Instagram Analytics to see the insights of your posts and your page.
- You can use the Creator Account as a Personal Account with its display type. It is great if you want to see insights without a Business Account.
- You can connect your account with a Facebook account and have promotions.
- You can get your account verified by Instagram.
- You can create quick replies and direct message filters on your direct messages. This way, you can manage your messages like a Business Account. It is a time saver for accounts with many followers.
- With this account, you can use branded content tools.
A Business Account is a classical way to access Instagram insights. This account type is similar to the Creator Account. However, it has some elements that can be useful for businesses, such as running ads. You had to get a business profile when there was no Creator Account. Yet, Instagram has decided to leave the business profile for businesses, which is good because it is very professional for business owners. Here are some of the advantages of having a Business Account on Instagram:
- Just like the Creator Account, you can select a niche. This time a category for your business.
- You can see business-focused stats related to your content, the activity on your page, and the audience.
- Give out contact details.
- Get access to Instagram Shopping, which will let you tag the products in your posts.
- You can do video chats in DMs.
- It is possible to verify your account like in the Creator Account.
- You can use Creator Studio and branded content tools.
However, if you’re considering using these accounts for personal purposes, you should know that these accounts cannot be set to private. If opening a Business Account, you should connect it to a Facebook page.
This tool is divided into three main sections: Movements, Content, and Audience. We will cover each section in detail below to get more in-depth regarding how to view insights on Instagram.
Accounts reached is a section that lets you see how your Instagram profile performs. In this section:
- How many people visited your profile in the last week,
- How many times have all posts been viewed in the last week,
- The number of individual accounts you have accessed in the last week,
- You can see the performance of your ad content in the last week.
If your posts don’t reach many people, you must study how to promote your Instagram account.
This section lets you see how each of your different content performs. This section shows how your regular posts, Stories, and sponsored promotional content receive interaction and access.
When you enter this section, you can see the performance of the last posts you have shared in the last week on the first page. However, in each section, you will see a button,” See All.”
When you click here, you can review the performance of all your shares one by one. You can use this section when you do historical statistics research.
When you click on any post under the View All section, you can review all details about that post. This way, you can improve your strategies accordingly by examining your high or low-performance shipments in this way.
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You need to keep an eye on Instagram Stories data; the results of these shares are stored for only 14 days, and you can only analyze the results of these shares in the process. For this reason, it is very important that you follow your story shares weekly or biweekly and record your data.
The last part of Instagram Analytics consists of the Total Followers tab, where you can perform audience reviews. As the name suggests, this section provides some information about your followers.
In this section, what percentage of your followers are women and men? You can see which age groups your followers are from, which cities they come from, and which days and times of the week they are active.
This section is very effective in getting an idea about demographic structure. You can get detailed information about your target audience on Instagram and determine a better strategy for your shares. Instagram is a good medium for sales, but you should examine the data well when advertising and marketing.
We have mentioned how to view insights on Instagram. This is how we can summarize the Analytics tool and content of Instagram. Data analysis in social media marketing is very effective, and you can see in detail how your work on Instagram works with this tool. If you are unsatisfied with the results, you can buy Instagram followers to increase your followers.
That’s All There Is to It
We hope you managed to absorb some of the main takeaways from viewing Insights on Instagram. You need to examine Instagram Insights regularly to have a successful social media account. You can change something on your profile, or you can continue on your way if people like them. Insights tell you everything about what you need with your account. If you need more answers to your questions, make sure you explore our array of articles on affiliated subjects.