In this article, we will go over how to get sponsored on Instagram and how Instagram Ads work. Instagram has more than 1 billion monthly active users and they use engage with Instagram ads. While that seems not too much compared to Facebook advertising, it is still one of the largest numbers. This much traffic opens ground for brands and businesses to grow vigorously if they take their steps and target ads right. According to research, on Instagram ads, users engage and interact with brands ten times more than they do on Facebook.
60% of the users acknowledge discovering new products on Instagram and more than 200 million users visit a business profile at least for once a day. These statistics show us how great Instagram is for building a business.
One of the greatest ways to gain more attention, engagement, and revenue is Instagram’s sponsored posts. So, what are these Instagram ads? (Instagram Support)
What Are Instagram’s Sponsored Posts?
Sponsored Instagram posts are pay-to-promote contents. You can promote already posted content and you can create new posts to advertise. It helps the brands to engage, interact with their users. It also helps the brands to reach their follower base and redirect traffic to main sites. You can also help with lead gathering and you can make people download an app from the post, directly.
They’re so easy to create but you need to link your Instagram account to a Facebook account as all advertising processes run on Facebook. You can monitor your campaign’s performance within Facebook Ads Manager and with this Facebook Ad Manager, you can change your campaign’s details, audience targeting and you can view analytics. You can select between 5 formats of ads.
- Carousel, creates Instagram ads with 2 or more scrollable images or videos.
- Single Image, create up to 6 ads with one image each at no extra charge.
- Single Video, create Instagram ads ad with one video.
- Slideshow, create a looping video ad with up to 10 images.
- Collection, feature a collection of items that open into a fullscreen mobile experience.
How to create Instagram Ads video:
Pages that you may be interested in: https://www.instafollowers.co/blog/how-to-delete-instagram-searches
We recommend that you read our previous article titled How to Mute on Instagram