In this article, we will go over how to get sponsored on Instagram and how Instagram ads work. Instagram has more than a billion monthly active users and it’s they use to engage with Instagram ads.
While that seems not too much compared to Facebook advertising, it is still one of the largest numbers.
This much traffic opens ground for brands and businesses to grow vigorously if they take their steps and target ads right.
Some Business Statistics Regarding Instagram
According to research, on Instagram ads, users engage and interact with brands ten times more than they do on Facebook. The people who use the app are generally younger compared to other networks, excluding Snapchat, and they surely show interest in businesses and brands.
60% of the users acknowledge discovering new products on Instagram and more than 200 million users visit a business profile at least once a day. These statistics show us how great Instagram is for building a business online.
One of the greatest ways to gain more attention, engagement, and revenue is Instagram’s sponsored posts. So, what are these Instagram ads? (Instagram Support)
What Are Instagram’s Sponsored Posts?
Sponsored Instagram posts are pay-to-promote content. You can promote already posted content and you can create new posts to advertise.
It helps the brands to engage, interact with their users. It also helps the brands to reach their follower base and redirect traffic to main sites.
You can also get some help with lead gathering and you can make people download an app directly from a post. In that case, we can say that Instagram is an excellent place for developers too.
They’re so easy to create but you need to link your Instagram account to a Facebook account as all advertising processes run on Facebook. That is due to the purchase of Instagram by Facebook way back in 2012.
You can monitor your campaign’s performance within Facebook Ads Manager and with this Facebook Ad Manager, you can change your campaign’s details, audience targeting and you can view analytics. You can select between five different formats of ads.
Types of Sponsored Posts
There some types of sponsored posts on Instagram that you can utilize for your ads. Each one of them has a different purpose and different yields.
- Carousel creates Instagram ads with at least two or more scrollable images or videos.
- Single image, create up to six ads with one image each at no extra charge.
- Single video, create Instagram ads ad with one video.
- Slideshow, create a looping video ad with up to ten images, quite similar to Boomerangs.
- The collection features a collection of items that open into a fullscreen mobile experience.
Instagram is a place where you can reach millions with a single post and build a connection with them that will last for years to come. However, you have to utilize the ads with a smart point of view.
You have to think of Instagram ads as a type of investment instead of a cost or burden that you should carry no matter what. You should expect to see results, and it’s also guaranteed that you’ll see some kind of ROI.
Nonetheless, you should plan your ads carefully and execute them with the utmost importance. If you fail to target the right audience for your product or service, all of the marketing means may go unnoticed.
So, do you have a business or brand on Instagram? How did the ads work out for you? Let us know right down in the comments section. Don’t forget to include your niche in the comment.
Thank you for reading this article!