Instagram is a very popular photo and video sharing platform. Instagram, where millions of users share content, has become a digital marketing giant. Thanks to Instagram, you can sell your product or service or your content. Influencers and business accounts do not just get followers. They become rich by selling on Instagram. On the platform with so many users, businesses and influencers are in a constant race with each other to stand out. In fact, it is not that difficult to stand out by following trends, producing your own content, advertising, and attracting attention by applying correct strategies. So what are these strategies? Let’s give you a few tips on how to promote your Instagram account.
First of all, to be visible, make sure your profile is public, and switch your Instagram account to a business account.
To switch to a business account;
- Open the Instagram app and go to your profile section.
- Click on Edit Profile.
- Select Switch to Professional Account and follow the instructions.
To switch back to the personal account, simply follow the same steps.
Profile and Content
Complete your profile. Remember that your username, profile photo, and bio represent you and your brand. Make sure your profile reflects you. You can use your brand’s logo on your profile photo. It is possible to add your website link and type an informative summary in the bio section. You should add your phone number, address, or email information for your followers, target audience, and potential customers to reach you. Create an original, informative, and catchy profile.
Creating high quality, unique, informative, and interesting content is the most important part of digital marketing strategies. No matter how you promote your Instagram account, people will be most interested in your content. After creating your content, use effects, and filters when posting on Instagram. Follow the trends, your target audience, and your competitors. Analyze which posts get the most likes.
Collaboration and Interaction
Interact with your followers. Like and comment on the posts of your followers. Respond to their comments and listen to their opinions. This will help you gain people’s trust, strengthen your relationship, and allow you to get more interaction. The interactions of your followers with your profile can be viewed by their followers and allow you to reach more people.
Share user generated content. User-generated content is one of the best ways to increase your account promotion and reach. You can organize competitions and sweepstakes. Make interaction fun to promote your account and stand out in the Instagram algorithm.
Follow and interact with Instagram influencers. Collaborating with influencers can really increase your visibility on Instagram. You can ask them to share your content or product. Interacting with influencers will be a great advantage for you or your brand.
Using hashtags is very important for promoting your Instagram account. Make sure to use relevant and popular hashtags in your posts and stories to make your account stand out. Find popular hashtags, even create your own hashtag based on your brand as a marketing strategy. Using hashtags will help you increase your target audience and your customer potential, and your content and brand will reach more people. You can use up to 30 hashtags in your posts, though we don’t recommend typing 30. this will distract you from a professional impression.
Location tags allow your potential customers to view your business. Users who click on the location tag will view the search results page with all content tagged in the location on Instagram. So they can easily access your content.
Use Instagram Features
Instagram has various features. It continues to introduce a new feature day by day. Using these features wisely will greatly help promote your Instagram account. You can reach more people by taking advantage of these features.
Stories: Your photo only lasts 24 hours and disappears on its own when the time is up. However, you can pin your stories to your profile by adding them to “Highlights.” Users enjoy watching Instagram Stories. Regular use of this feature is a way of promoting your account.
IGTV: It has become an area where brands head towards. Including social televisions like Instagram TV in your marketing strategies will help you get more feedback from your work on Instagram.
REELS: Create creative and fun video clips by adding sounds, music, effects, and different tools for up to 15 to 30 seconds on Instagram. It’s a great feature to get more engagement with the Instagram algorithm and increase your rankings.
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IG Live Videos: It is a very effective strategy for increasing engagement. Communicate live with your followers. Answer their questions. Get their opinion. It makes people trust you and find you sincere, also helps you reach more viewers.
Posting and Timing
Be active and make sure you post 1 to 2 posts and stories a day. Being active will make you stand out and keep your profile updated. Successful influencers and businesses post regularly.
Timing is very important for posting. Observe your target audience and identify when they are active. Users are usually active in the afternoon and evening. Posting while users are active makes you more visible and helps promote your account. You can check out our article about the best time to post on Instagram.
By advertising paid on Instagram, you can increase your potential customers, your revenue and your brand awareness. Your ad will appear in the feed and easily reach people. Advertising for a fee is a promotion method preferred by most users.
In addition, you can securely buy followers or likes without revealing your password. This is another way to stand out.
Promoting Your IG in Short
We’ve provided some ideas on how to promote your Instagram account. Applying these strategies and creating your own strategies will increase your brand awareness, and you reach more people. You will be rewarded for being patient and consistent. If you liked our article, we recommend you to review our other articles about social media platforms.