Instagram Reels will provide you with great opportunities if you seek to extend your influence. Through IG Reels, you can increase your engagement rates, become more popular and grow your community. However, it is not as easy as it might seem to create Reels on Instagram. You still have to take your time and put some effort into them. That is if you want to really grow your target audience.
We will help you learn how to create the most engaging Instagram Reels. You will then easily apply these steps and make your first Instagram Reels. Here in this post, we will explain to you everything about Instagram Reels and how you can use them to your benefit. Additionally, we’ll provide you with some tips you can use to make your Reels more engaging and fun. In order to learn everything about IG Reels, keep reading our post.
What Are Instagram Reels?
Instagram Reels are short videos with fun elements in their content. They are often entertaining, and engaging and people share them for many more different reasons. You can create a short video or upload one you have previously recorded for Instagram Reels. Even though it may sound similar to Instagram stories, it is nevertheless, very different. This is because your stories will be gone after 24 hours while IG Reels will stay on Instagram unless you remove them.
Although Instagram’s Reels introduction has been received very well by users. It also should be noted that some people have criticized it as they thought it stole the idea from TikTok. However, as Instagram found ways to improve its new Reels feature, this criticism increasingly subsided.
People have been sharing IG Reels as early as 2020 when it was first introduced. Since then it has gained immense popularity. As a result of this rising trend, Instagram’s operating algorithms also improved and they started promoting accounts that are actively sharing IG Reels.
You too can start recording a brand new video and edit it for up to 60 seconds, adding a song from a selection of trending music. Additionally, you use ubiquitous editing tools to include filters, make time-lapses, crop certain elements, and then upload it!
You can easily reach Reels as it stands in the center of the Instagram App
Advantages Of Instagram Reels
If used correctly, IG Reels has one of the highest potentials to grow not only your Instagram profile but also other social media accounts as well. This is because Instagram is perhaps the most used social media platform among all demographics of age and sex.
Now there are two options available for you. That is if you are going to use Reels to grow your audience, you can either try acquiring organic traffic or you can run ad campaigns on Reels. In this post, we’ll first explain to you how to make appealing Instagram Reels. Then we’ll show you how you can advertise using IG Reels
Increase Engagement With More People
Consistently sharing entertaining Reels on Instagram is a great way to grow your influence. That is made possible as Instagram itself is promoting Reels to make it a more used part of its platform. As a result, the explore section has become more and more dominated by Reels. Moreover, engagement rates of Reels are exponentially increasing, leaving behind all other features such as IGTV and Stories.
One other advantage of reels is that they do not disappear after 24 hours, so it spares more time for people to view or discover them. Not to mention, unlike the stories you share on Instagram, Reels get featured on Instagram Explore Page. Also, hashtags and music that you have added to your Reels get affiliated with other related videos, granting more chances to be discovered.
Overall, you should always include trendy songs, entertaining effects, and filters and create Reels in addition to your usual posts and stories. This way you will become more visible not only to your followers but also to other people that can potentially encounter your Instagram Reels.
Instagram Reels Shopping
You can now do your shopping from Instagram Reels! With this unique feature, you are now able to create a reel and then tag products you want to sell. This feature grants you the opportunity to present your product in one of the most engaging ways. You can use your creativity to present what you want to sell in these short videos. This way the quality and entertainment factors of your reels get associated with your product. As a consequence, the chance of increasing your sales may grow in direct relation to what you create.
In order to use this feature, you do not necessarily need to be an e-commerce platform. Instead, you can just create your own products affiliated with the image you created on your account. Many accounts with a niche community found out that they could create customized t-shirts, cups, pins, and many more products and sell them on these social media platforms. Instagram Reels’ Shopping feature will be another grand opportunity if you take your chance.
To be able to tag products for your Reels, you need to first complete prerequisites.
You Can Cross-Post Your Reels
Tremendous popularity reached by short-form video sharing platforms like TikTok inspired other media to create one of their services. YouTube Shorts and Instagram Reels are only a few examples. With these short video forms gaining popularity, it is now possible for you to share what you have recorded on different platforms, each of which offers its unique filters, editing tools, etc.
You Can Easily Create Reels
Producing video content has always been more complicated for many reasons. Editing and filming videos are among these reasons, and the longer the video is, the more difficult it can be. On the other hand, Instagram Reels provide you with an option to promote content in short video forms. You can easily have more video content on your Instagram account thanks to this option. You can create these short videos even inside the app and edit them with given tools that are very handy and makes it easy for you.
Instagram Reels Tutorial (Step-by-Step)
There are two options available for you to make Reels on Instagram. You can either record your video on the Instagram app or upload a previously recorded video. Keep in mind that Instagram Reels can be around 15, 30, and a maximum of 60 seconds.
Find & Click Where Reels Is
There are two places you can find Instagram Reels
Remember to keep in mind before beginning to create a Reel:
- You can upload your Reel video on your phone
- Your video should be around 5 to 30 seconds
- Instagram Reels are designed as 9:16 (1080 x 1920)
Add Music to Your IG Reel
You can add your favorite music to your Reel. Remember that adding trendy songs for your Reels is another way you can further promote your content.
Many Instagram users add music that matches their content or that makes it much more entertaining.
Choose the Reel Length
You have three options for your Reel. You can accordingly opt for lengths of 15, 30, or 60 seconds.
Think about which option you can best promote your content and then publish it.
Set the Reel Video Speed
Instagram provides you with multiple options that you can choose to adjust the speed of your video. Depending on the type of content that you would like to share, you can slow it by 0,3x to 0,5x.
Alternatively, you can speed your video up from 2x to 3x. Choose the speed that would best reflect what you would like.
Choose the Video Layout
You can create your video in different layouts. When you pick a layout you desire to use you can have multiple videos play in the same Reel.
You can create content that can be more entertaining as multiple videos can play on the same screen, making it more attention-grabbing.
Add Filters For IG Reels Videos
Reels on Instagram offer various filters that you can add to your videos. These filters could be the most entertaining part of reels. Also, Instagram has various filters such as starburst, heart bloom, sunglasses, neon frame, and so on.
Most people include them in order to enhance the quality of their videos and make them more enjoyable. You too can select the most suitable filter and make it an integral part of your Reels.
You can always adjust the time according to the video format you want to record. Adding a timer is especially helpful when you are recording in the app.
Start Recording Right away!
Now that you have learned all about the features of Instagram, you can now start recording. You can either press the record button and it will count down from 15, 30, 60, or whatever you chose to 0. Alternatively, you can just hold the record button and manually decide how long your video will be.
Editing Your Reel Video
In order to edit the video you have recorded you can click the preview button and select the video you seek to edit from “Edit Clips”
If you have not added any filters while you were recording, it is not a big problem. This is because you can add any filter in the preview mode while you are editing your video.
You can additionally add tags, location, text, audio, and many more.
Using Instagram Analytics to Optimize IG Reels
In order to reach the highest engagement rate for your Reels, you should always analyze your statistics. Now there are some Instagram Analytics tools that are available that you can use to further understand and improve your posting strategy. Through these tools you can learn:
- At what time you can get the highest views and engagement
- The sex ratio
- The type of content that is most favored
- Age ratio
Instagram New Insights For Reels
Instagram expanded its data analytics into Reels and Live videos. As a result, many creators and small businesses can now reach certain results of what they have posted and formulate their content posting strategies. With Instagram Insights you will be able to keep track of:
- How many people bookmarked your Reel video
- The total number of people who have viewed your IG Reel
- How many times your Reel video has been shared
Importance Of Consistency In Posting
Consistency is often highlighted when the subject comes to how to get featured on the front pages, and increase views and engagement rates. Coming data from these analytics tools prove that this is true. So how frequently you post stories or reels are very important if you seek to expand your Instagram account.
Conclusions on Instagram Reels
Overall, we have talked about what Instagram Reels are and what sort of advantages they provide Instagram users. We have highlighted the rising trend of short video forms that gained tremendous popularity like TikTok, YouTube Shorts and Instagram Reels. When you have learned the advantages and editing tools of IG Reels that we have explained in this post, you will be able to optimize your short video content to further expand your influence and engagement. Additionally, we have covered the New Insights feature Instagram also included for Reels and IGTV. Through the given data and analytics you will know how to best optimize your content posting strategy.