If you use Twitter and want to increase your Twitter engagement your number of followers, the first question you should ask yourself is “Quality or quantity?” should be. You can determine a strategy according to your answer to this question and start implementing the steps you will follow. Of course, it is your followers’ quality that should be taken as a basis for followers. You will stop following you soon, and you won’t be able to benefit from followers with whom you can’t share some common views.
Your target should always have people who can interact with you, are eager to retweet your tweets, have a high number of followers but are also open to communication. 100 people who follow you in line with your field of expertise or your goals related to the business of your institution are much more valuable than the thousands of followers who follow you randomly or increase them through purchases. So let’s look at what you need to increase your Twitter engagement.
Background and Profile Photo
It is very important that your candidate follower first comes to your page to see you with a background and profile photo that makes you different. While preparing these images, I suggest you get help from professionals dealing with photography. Quality visuals are always very effective at first perception. These images can instantly differentiate you, and you will be followed.
Why Should They Follow You?
First of all, you can start by giving information about your job and your area of expertise. Those who follow you should think that you are quite competent and experienced in your field of expertise. Work to achieve this and never deceive your followers. Even if you are going to make posts that are not yours, be sure to mention the source. Also, be careful not to disrupt the routine sharing. Your followers should know that you will post some posts every day, every evening, or every morning. Posting too little or sharing worthless content does not bring new followers, and they drive the ones away from you. If you want to gain followers of a corporate account, pay attention to corporate identity work. Promote your product or service by adding promotional images and videos. Share in response to questions that may arise about your products and services. You can do ambitious work on social media with a good corporate setup.
The Right Time to Tweet
The timing of your tweet also affects your success on this platform. Those who follow your tweet at an inaccurate time can easily overlook you. You can easily find the right time to get the right efficiency by experimenting with timing.
Communicate With Your Followers
Pay attention to the people who follow you and try to answer their questions as truthfully and sincerely as possible. To communicate with them in a healthy way, respond to the messages they send by mentioning you by commenting. Block accounts that annoy you and constantly comment negatively on you.
If you want a message you share on Twitter to attract a lot of attention and be shared, you should either have a different style or give a piece of extraordinary information. Keep in mind that the most shared information on this platform is statistical information based on reliable sources.
If you want to increase your Twitter engagement, you should review your followers. You may think you are valued since you are followed. But do not start following immediately without doing short research on that person’s account and checking their previous messages. When you start following, consider whether I can learn from this account new. To keep your followers loyal to you, follow them as much as possible. Even from time to time, start following people suitable for your target audience to attract new followers so that they notice and follow you.
Tweets using one or more hashtags are liked and retweeted 55% more. By using hashtags related to your content or your industry in your tweets, you can reach more people and increase your retweet count. You can quickly see how effective it is, especially when you use a hashtag with #TT (Trending Topics).
Use Quotation Marks
When you share a good or useful quote about a famous person or your industry with a quote mark, they attract more Twitter users’ attention. The reason for this is that a symbol catches the eye and is tired of those who copy tweets as if it were their own words.
Add Photos and Videos
According to Twitter, picture tweets get 313 times more engagement. While video Tweets get 2 and a half times the response, they can get 2.8 times more retweets. Twitter states that video is a successful content in increasing interaction. On the other hand, we can say that surveys are also highly interactive content.
FAQ on Twitter Engagement
While the research states that the first tweet of the day has an interaction of 120%, it also states statistically that the interaction decreases gradually with every tweet posted. The ideal number of tweets per day is specified as 4 tweets.
Research has determined the hours of 08.00 and 19.00 as the “peak hour interval.” It has been determined that more than 30% of the tweets posted during this time period interact with the users. The default times for the least interaction are 07.00 and 20.00.
Tweets posted on the weekend provide 17% more interaction than other days. But only 19% of big brands tweet over the weekend.
There are some limits to limit the tracking speed. You can follow up to 400 users a day.
Interactions refer to the total number of times users interacted with a tweet. In other words, you can find out the total number of retweets and favorites on the tweet, replies to your tweet, your profile photo, your username, and even the people who clicked the open button under your tweet.
Briefly Increasing Twitter Engagement
If you are new to Twitter and do not know how to increase your Twitter engagement, it is in your best interest to take advantage of the above. Increasing interaction on Twitter is easier than you think. If your aim is to promote a product or service, then you might consider investing your time in a Twitter business account rather than a regular one. To learn how to set one up, refer to our other article.