Instagram started as a simple photo sharing application, but in time it transformed into a very powerful marketing tool for brands and individuals. After this transformation, the primary goal of marketers on the platform naturally turned into making a brand that has followers. Followers that care about the brand and care about the content the marketers put on.
Even though Instagram isn’t a new platform per se, it still keeps gaining followers greatly and is one of the biggest social media networks in the world. If you want to achieve success, it’s crucial for you to understand how to gain Instagram followers.
The following are some ways to gain more followers on Instagram.
Have a unique style
Instagram is based on visual content, which means people will ‘see’ your profile when they first visit your profile. If you fail to come up with a unique style, it’ll be very hard for you to gain a following.
Your profile is the reflection of your brand. It includes your bio, profile picture, and your name. All of these are important for followers. You need to make these three areas well made and polished as much as you can.
The goal is to turn visitors into followers easily. You need to have a consistent brand for that. It’s also good to have the opportunity to woo potential followers and make them see what your brand is about & what to expect from the brand. It’s important to set an expectation with a stable attractive profile. To get more followers, you have to have a good public image, a trustworthy brand followers can rely on.
If you’re on Instagram, by now you know how important hashtags became. It’s the most effective way to discover new content and gain more followers. Instead of tagging posts with random hashtags, choose the ones that are best for you, the nature of your business, the meaning of your content, your location and your target audience.
Instagram has over 700 million users. It’s difficult for people to discover your account. Hashtags are the best way to get noticed and discovered, so it plays a crucial role in your success.
Using the search bar, you can find popular hashtags on the Instagram page. Observe which ones are popular, why and how they’re popular. Think about how you can turn those hashtags around, designed for your brand. Like we said previously, be original. Your hashtag has to be distinct to your brand. Some brands create their own hashtags, especially for marketing.
Know your target audience
There is always a target audience. These people will be your biggest followers, customers, and even advertisers. You have to know your target audience in order to make your campaigns, marketing works, and sales for them. Look at which hashtags they are using. To get more followers, you have to be discoverable easily and also have loyal following clout.
Even though Instagram ads aren’t as popular as Facebook ads, it still is an excellent way to get more followers. But before getting an ad, be careful about having a great image with an eye-catching caption to promote well. If you’re trying to build your brand on Instagram, advertising is always a good choice to get more Instagram followers. Paying for likes and followers is becoming the norm for brands nowadays. After doing it, you’ll probably get an amazingly better result.
Instagram worked very well so far when it’s about generating sales and driving growth for marketers. It’s crucial for brands to take advantage of this and focus on building a genuine loyal fan following on Instagram. By making a proper plan, you can definitely get where you wish to be as a brand.
We recommend that you read our previous article titled How to Contact Instagram Customer Services.