Thanks to the increasing social media usage, we all know what a hashtag is. Wouldn’t it be cool to create a hashtag of your own? Here we will explain in detail how to make a hashtag, whether for your brand or yourself. The founder of the concept of tagging social media groups or topics with a hashtag is Chris Messina.
Hashtags are great ways to engage with your audience, and also they are easy to create. But, finding the right hashtag that will work like a charm with your target group is the hard part.
How to Come up with the Right Hashtag Idea?
Whether you are a usual social media user, a modest blogger, a social media marketer, or a high-income business owner, your hashtag should be appealing to your audience. There is no use to make a hashtag that others will not use, so you should make sure that your hashtag idea is memorable.
To find the right hashtag idea, you need first to understand and analyze your followers’ demographics and interests. If they are young, for example, they will be more into fun and active keywords. If they are elderly, they may look for funny hashtags of their sense of humor or hashtags about the latest news.
Secondly, especially if you are a business owner, you should think about your strategy. For a furniture store, a catchy hashtag about the latest home trends will be suitable, while for an insurance company, a calm hashtag that promotes financial security will suit better.
After considering all of these above factors and finding a proper hashtag for your purpose, you can follow the next steps:
Check whether Someone Else Has Used Your Hashtag Before
Search your hashtag on your social media account to see if there exist older posts. If there are, count how many and think about whether these posts will harm your sharings.
Make Sure Your Hashtag Does Not Mean Something Else
Try rewriting your hashtag in lower-case letters and read several times to determine if your audience can get the words wrong. Also, think thoroughly about the words you used on the hashtag, so they don’t mean something else.
How to Create Hashtags Multiple Social Media Platforms
You can make your hashtag known better if you use it on different social media websites. This way, your followers will get familiar with your hashtag more. Follow our steps if you don’t know how to create hashtags on Twitter, Facebook, or Instagram:
How to Create a Hashtag on Twitter
Click the new tweet button, and write your hashtag starting with sign #. After adding what you want to say along with the hashtag, click on “Tweet” at the bottom right-hand corner.
How to Create a Hashtag on Facebook
Click on create a post area and create your hashtag starting with symbol #. After writing what you have to say and the hashtag, click on “Post” at the bottom.
How to Create a Hashtag on Instagram
Click on the photo icon, and take your photo or video first. After making your filter adjustments, click on “Next.” Click on the white bar that says “Write a caption” and start writing your new hashtag by putting # at the beginning. After editing the post further like tagging people or adding locations, you can click on the “Share” button at the upper right corner. Remember that if you have linked your Twitter and Facebook accounts to your Instagram account before, you can create the post on Instagram and share it simultaneously on Twitter and Facebook. This way, you will be making the hashtag on three platforms at once.
Increase the Posts on Your Hashtag
Now that you have created your hashtag, it is time to use it more. Your posts will help increase your hashtag’s usage, but you can ask your friends and followers to include your hashtag in their posts to make it known more. You can also send answers to the social media sharings that include your hashtag, which will increase user engagement and motivate people to use more your hashtag.
FAQs On Hashtags
You cannot legally own a hashtag; they can’t be registered or branded.
You cannot make money directly off a hashtag. However, you can use them to help you with your marketing purposes.
When writing hashtags on a post, you can use a maximum of 30 hashtags in each post. On Instagram Stories, you can add up to 10 hashtags.
Think of hashtags as a way of setting up your post to engage your content to a specific conversation, topic, event, or theme. They are also used to discover posts for the topics because hashtags aggregate all the content on social media with the same hashtag.
To access your branded/campaign hashtag information, start at the top menu and click Hashtag & Keyword Tracking. Then select the hashtags/keywords you want to measure. The real-time hashtag tracker measures the following stats for individual hashtags: Number of posts.
Use of a banned hashtag makes your Instagram post with the hashtag disappear from the explore page and hashtag searches. Consecutive or consistent use of multiple banned hashtags may result in your Instagram account to get flagged, getting it to shadowbanned, or even account removal.
To Conclude How to Create a Hashtag
In this article, we have talked about creating a hashtag on Twitter, Facebook, and Instagram, and how to increase the posts on your hashtag. We tried to give you ideas about coming up with your unique hashtag idea. If you need more information on engaging with your users on social media, please read our other articles on social media marketing.
If you want to learn more about such topics, please read our other articles about similar subjects. You may also have a look at the top 100 Instagram hashtags to create the best hashtags for your Instagram account.