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Recently Instagram became a very powerful social network that has over 1 billion monthly active users. It’s one of the most effective online marketing tools for brands. If you want to succeed, you need to build your brand on Instagram. It’s one of the most powerful tools if you ask me, look at the numbers. Furthermore, 80% of users are connecting with their favorite brands on Instagram. Engagement with businesses rate on Instagram is 84 times more than Twitter and 10 times more than Facebook. So this platform is your best bet to be successful. In this article, we will talk about how to build your brand on Instagram. Provided with the most efficient tactics.
Have a Clear Profile
If you’re building a brand on Instagram, there are three main elements you must to focus on. These are display images, profile description, and URL address. Instagram is a visual platform so it’s crucial to add a high-quality profile picture that’s clear, clean, easy on the eyes while matching the logo of your brand.
As well as a sublime profile description which explains who you are, what’s your brand doing, and what can your target audience expect to see if they start following your brand. Hence, it’s critical to make sure your profile description meets the expectations of your followers or even exceeds it. Exceeding expectations should be our goal in life.
Develop Effective Content
A compelling Instagram strategy includes creating the type of content that won’t only make your target audience like it, but it will also affect them so much it’s going to make them share your posts and even your brand’s products. This may be amazing for the growth of your brand.
Usually, an impactful Instagram post focuses on two things; attractive visuals that make you feel and engaging text that makes you think. In order to get both of these at the same time, always choose an image or a picture that tells a story, while choosing a picture that shows you things you didn’t know you wanted to see so much until you saw that picture. You can add texts using captions.
Build Relationships with Influencers
To build your brand on Instagram, you also need to build relationships with other influencers. Influencer marketing is a concept that’s on the rise. There are micro influencers with some amount of followers. You can easily find these influencers to expand your brand’s message and grow your brand. These micro influencer’s followers can usually impact their followers, so getting them would be enough.
Interact with Others
Do not only build relationships with micro/macro influencers. Like I said in previous articles, Instagram is a social media platform. Social is the key here. If you want to build your brand on Instagram, you need to interact with users on a regular basis.
Time spent with your followers is one of the key points in order to have a strong popular brand. You can find on more information on how to do this on this website. Previous articles have wider explanations for relationship building with your followers.
Choose the Right Tone for Your Brand
As we said earlier in this article, Instagram is a visual platform. People like to see styles, patterns, expected things. So you need to have a style, a certain tone to your account if you wish to build your brand on Instagram. Always pay attention to the tone of your photos, stories, videos, and your profile picture. There should be one main color or at least a main color palette. This style will be your signature so that your followers will know easily that it’s you.
When people look at your profile, they see your feed as a whole instead of looking at it individually. Therefore developing a tone is essential for your success and growth.