Blogs are among the best forms of online content promotion. Thanks to them, one can circulate not only ideas and philosophical/existential approaches but also product presentations, brand awareness, and detailed instruction manuals. The same advantages apply as well if you happen to be a Facebook blog owner.
Speaking of which, have you already tried the platform’s blogging feature? This is what today’s article will be all about. We will explain how to blog on Facebook according to the most up-to-date criteria. More specifically, you will learn how to create and set up a page, publish your content, and promote it to a larger audience.
Create and Set Up a Facebook Page
If you are a beginner, the first logical step is to create a Facebook blog page. Ideally, the page in question should be independent of your account (regardless if you decide to link them to each other afterward). In effect, mixing different things within the same pot is not the best possible idea here. Your business partners and prospects will probably not be delighted to see photos taken at your son’s last birthday or a fake happiness quote directed to your ex. So don’t mix apples and oranges. Instead, try and keep your blog as a distinct entity to make the most of it.
How to Create and Set Up A Facebook Page
Firstly, the typical way to get started is to log into your account as usual. After logging into your account, follow the steps below;
- You will see a section called ‘Pages’ on the left sidebar.
- Go there and select ‘Create New Page’.
- That’s it; you’re already a Facebook page blogger! Err… Sort of. You still need to do a few things before being fully ready.
You will have to provide the following pieces of information by filling in the dedicated areas:
- Your page name. It should be relevant to your business, brand, organization, or topic for your future blog.
- Your page category. You can choose up to 3 categories. Those should match your industry or at least fit the main theme of your blog.
- Your extended description. This is the ideal section to tell people more about your page and blog (purpose, history, etc.). You can add contact information to show your availability and proximity to your followers. It is also the right place to add some of your Facebook page images.
The overall goal is to provide your audience with enough clues to make them want to discover more about you. In sum, the showcase of your Facebook blog.
Finish by clicking on ‘Create Page’.
Prepare and Check Your Page’s Outlook
Now it’s time to customize a page and create a canvas for the Facebook blog. This phase varies from one individual to another simply because each blog has its own style and mission. However, a few basics, such as the need for high-resolution profiles and cover photos, transpire professionalism. People will not be so motivated to visit your page if your images are lousy or if you leave the image sections blank.
Your best bet is to go for a Facebook page logo (that preferably looks like your brand’s) as your profile picture. You can take more liberty with your cover photo. It can, for example, be a pleasant landscape with your slogan or illustrative quote written on it. Either way, always keep in mind that visuals are of paramount importance in the context of social media. Take the time to reflect on this fact and act accordingly. You can follow these steps to edit your page’s outlook;
How to Edit Page’s Outlook
- Click on your page logo to open your page.
- Add a profile photo: Click the profile picture and “update profile picture” button. You should use the image that best reflects your blog and brand.
- Edit cover photo: Click the “edit cover photo” and then “upload a photo”.
- Adjust page preferences: After clicking the icon of your profile, you can see the settings. Choose “settings and privacy” and settings. Click on the “page and tagging” button and adjust your preferences. Your page and your posts should be open to everyone.
- Edit page info: Go back to your page profile and click the “edit bio” button. You can talk about your blog to introduce your brand.
You may add many other elements to your page at this phase or later. The objective is to create a blog profile, that is, to complement the page with whatever could enhance your blog’s impact—infographics, memes, behind-the-scenes shots, questions and answers (Q&A), live streams, etc. See what works best for you and your type of content.
Adjust Your Page URL
Once your Facebook blog skeleton is ready, the next thing to do is to change your URL.
- Access the page settings via the administrator screen.
Reach out to your Facebook page from the top right corner. Select ‘Settings & Privacy’ then ‘Settings’
Change the username to make it fit your page. Type your chosen username in the dedicated area. This will automatically change your URL as well.
- Verify and test the modification.
Now see what your URL looks like. It should be easily readable, matching your blog’s topic and purpose. For example: facebook.com/InflatableMugs
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Now that your blogger Facebook page is fully functional, you can start publishing blog posts. Nothing technically complicated here.
- Go to your page
- Select ‘Create Post’
- Write your content.
- Once done, either hit ‘Post’ or choose a schedule to post your text later.
The real challenge is to come up with quality content that also matches the expectations of your target Facebook audience. If you already have some blogging experience, extraordinary. If not, it would be logical to develop Facebook advertising strategies. You may want to improve your writing skills through specialized courses, with the help of professional agencies, and by studying fellow bloggers’ work. Remember that consistent practice will make your task easier over time. So post regularly. This will also ensure that you always remain actively in touch with your followers. Make your Facebook blog a part of your daily life.
Promote Your Facebook Blog
Your blog on Facebook page shouldn’t remain confined within narrow limits. The more you promote it, the more significant impact it is likely to have. Don’t hesitate to market it by exploring the different options that are at your disposal. The simplest way is to share it with your immediate entourage (family, friends, colleagues). You could also join a Facebook group relevant to your niche and activity to spread out word of mouth about your Facebook blog.
Another mainstream method is to share your Facebook content on other social media platforms. By doing so, you will not only yield longer-lasting results but also broaden your audience. While doing this, buy Facebook page likes for your content to attract more attention and a more reliable profile view. It will be a good start.
Promotion is also often closely related to monetization. Why not earn money from your blog? Here again, there are several routes you can follow. Facebook Ads and Facebook Live are built-in systems through which you can bolster your blog activity for further recognition and traffic—running an online store via Facebook, using affiliate links, collaborating with influencers, etc. As you see, there are many profitable ideas to choose from.
Facebook Blog: The Ideal Environment for Your Content
Pages are probably among the most valuable features of Facebook. They can host different content, notably blogs that offer broader opportunities to connect you with your followers (and gain new ones). This tutorial explained how you could launch one in almost no time. Once you set up a few prerequisites, you are ready and free to explore this amazingly effective marketing tool. It’s not limited to just a few industries. You can use it to reflect on and promote numerous topics, projects, products, and services. The user-friendly interface will guide you throughout the process and provide you with a smooth blogging experience.