In today’s world, most businesses have websites. Why? Because most people are online and looking for products or services online. The internet and mobile phones changed our daily lives. We can find almost anything on the internet. Simply search for what you are looking for on search engines, like Google. Every business wants to be on top of the search query. When people look for something, businesses want to show up first. Well, there are two ways to that. The first one is search engine marketing (SEM), where you pay for the advertisements on these search engines. The second one is search engine optimization (SEO), where improving your website’s visibility, without any cost. Of course, businesses can hire SEM and SEO experts or can work with agencies. In this situation, one of the frequently asked questions is how to become an SEO expert.
For SEM, some different courses or marketers can provide education on the field. It essentially means money. Since the basics of SEM is paid advertising. On the other hand, SEO is what can be done freely, as stated before. If you want to work with these businesses or on your own business but do not know how you can improve your SEO skills? We are going to dive into the details of how to become an SEO expert in this article. There are areas that you should learn about and improve yourself about SEO.
How Do Search Engines Work?
When someone searches for something on search engines, in other words, performs a search query, search engines go through indexes and show up the results related to the search. Indexes are the crawled webpages by the search engines. But how does the ranking can be determined? Search engines use more than 200 ranking factors. But these three ranking factors are more important than the others;
- Relevancy: Matching the search query with your webpage. It represents the relation between the search term or phrase and your webpage’s content. You need to optimize your webpage’s with the search intent for the best match.
- Authority: Backlinks are the way of boosting the confidence of search engines for your webpage. And it boosts your webpage’s authority as well. Try to have genuine and related backlinks as much as possible. Reliable backlinks from webpages would be great for authority.
- Usefulness: Does the search term or phrase matches with your content? Is it useful for the reader? Is the technical side of the webpage is good enough? And so on. These kinds of questions should be answered positively for better usefulness.
One of the most important elements of SEO is the keyword search. It is the process of finding relevant terms or phrases related to your webpage. You would like to drive traffic from organic search, attracting potential consumers to increase conversions. So, finding the right terms and phrases is crucial if you want to become an SEO expert. There are three factors affecting keywords;
- Clicks: Shows the number of clicks for the term or phrase. You can check it daily, monthly, and yearly and decide. Higher click numbers are better for the terms or phrases.
- Search Volume: Shows the number of searches made. You can easily see if your term or phrase is searched enough or not. After that, you can decide on whether to use it or not. A higher search volume for the search term or phrase is better.
- Keyword Difficulty: Shows the estimated difficulty of ranking on the search engine. The low ranking difficulty would be better.
Content is the next important thing after choosing your keywords. Your content has to be related to the chosen keywords or phrases. Constant content creation is good, but not enough. There are other ways to enrich your content like latent semantic indexing, LSI. It is basically understanding the overall context of the search queries and content. Then implementing strategies accordingly.
As an example, there is a blog about an android. LSI helps to differentiate the android as a mobile phone system and an android robot. This is just an example of advanced content strategies. Just keep digging for ways of better content creation. Besides them, nowadays, there are different content types, such as videos, images, and so on. You can grab people’s attention from these different content sources and attract traffic from different platforms. Since the people’s attention spans are lowering, you can use it on your behalf.
Aside from content, on-page SEO efforts should not be negligible. What are the elements of on-page SEO? Page title, title, tags meta title, meta descriptions, page speed, alt tags for images, internal linkings, and many more. Without these elements, your SEO efforts would be pointless.
Off-page SEO is promoting your website on different platforms of the internet. From link building to social media, it is essential for SEO strategies. Link building is acquiring links from the other websites. These links can help our website to improve its ranking and authority. Since your website’s authority is at stake, you would like to acquire these links from high-authority websites and webpages. Social media is the other important thing about off-page SEO. You would want to be on social media to attract people from those platforms such as Facebook, Twitter, Instagram, etc. It is a great way to find potential consumers. You can also use social bookmarking.
It is an optimization process for more effective crawling, indexing, and rendering of your website by search engines. It is about the technical side of your website, including the speed, removing or fixing broken internal and external links, avoiding duplicate content, using canonical tags, improving URL structures, better navigation, develop a site structure, and more.
Of course, you can! There are many sources and courses out there on the internet. All you need is patience and determination.
There is no time limit for that, it can take months or years. You need to work hard and keep learning. Because SEO is evolving and improving constantly.
Well, there is no certain skill for learning SEO but having an excel expertise, analytic and critical thinking, writing ability, and a little bit of coding would help.
We hope that this article was helpful to you for assessing your SEO skills and learn more about it. There is no easy or fast way to learn SEO and become an SEO expert. It takes time, determination, study, and learning. You can check out our other guides about SEO and keep learning!