One of the last phases of the research process is to analyze survey data that helps you know your consumers’ habits and preferences. Because your company’s decision-making must obtain internal and external information about your business, which is why surveys are increasingly the method used by organizations for this purpose.
But before conducting the survey, define the objective and what you want to achieve with it. It will be easy for you to apply these tips to create better surveys. And once it has been prepared, sent, and answered, you will receive the necessary information to analyze your questionnaire’s data.
The analysis phase begins when you collect the results and ask yourself what to do with the survey responses.
How to Extract Data from a Survey
After receiving your survey results, the next step is to know the participation data and the interviewees’ responses. Once this information is obtained, the process continues with:
The Organization of the Data
Sort the information to know to what extent your survey meets the established objective and its success. Check that the respondents have answered honestly. One way to detect these types of errors is to find patterns in your answers or to discover inconsistent answers. Get rid of this data and keep what is relevant to your business.
The Individual Analysis of Each Question
All questions have to be directed to a single purpose and the achievement of actions for its achievement. You may find yourself with wrong answers because the respondent has given your question another meaning. Therefore, check that the questions are clear, appropriate, and well-formulated to obtain the information you are looking for.
The structure of the surveys is key. The arrangement of the questions fulfills a specific intention. Follow the order of successful surveys, showing the most critical and essential questions for your business first.
Exporting the Results Report
Prepare the report on your survey with the help of the unique tools. To extract the report from your questionnaire, select the survey you want to analyze, and in the results section, download the document with the information collected.
The results are grouped by the question and by the response of the respondents. The survey’s statistical data are calculated by giving each one the percentage that corresponds to him of the total of those who have answered. Besides, the document incorporates graphics that make the interpretation of the data easier.
At any time, even during the collection process, you can view and analyze the results from the section of my surveys. This option is useful to advance the data’s purification, although it is advisable to wait until you have all the results to start the process. The last phase of statistical analysis is to present the results of your survey in an expanded report that includes:
- The general summary about the survey,
- The interpretation of the data and
- The conclusions to develop the improvement plan that is agreed upon.
How to Present Survey Data
The report is where the survey’s whole process is reflected from its development to collecting, explaining, and representing the results. The document must follow a structured script. You can follow this scheme to write the data of your survey well:
- The description of the survey: These are the general data of the questionnaire such as the geographical and demographic data of the interviewees, what type of questionnaire it is, the type of sampling or to whom it is directed, who does the survey, or what department, type of questionnaire or category of responses and elaboration of results specifying their format, the most common are spreadsheets (Excel, CSV) or pdf.
- The objective: It is about the object of the survey, what you want to achieve with it, and the purpose of each question. You have had to define all of this before preparing the questionnaire. The data interpretation: Both the answers and the why of each piece of information that makes up the survey. You will have to explain them one by one in summary, along with graphs representing the analysis sample.
Steps to Analyze Survey Data
- Research: if you did the planning of your survey well, it means that you already know what its objective is. Once you have the purpose of your survey in mind, what you have to do is ask the questions to give you the answers you are looking for.
- The survey questions are the most important part: You should always choose the questions you will use very carefully. Once you have the questions asked and your survey is ready to serve its purpose, you have to launch your survey.
- Summary of survey results: Another vital part of analyzing and interpreting survey results is to start with a general description, for example, of what was the percentage distribution between parameters such as gender, age, geographic locations, industry, etc. Remember these interesting results. This is a good starting point to break down the survey results and analyze them.
- Evaluate the survey results: At this stage, you have probably come up with some expected or unexpected findings, even some worrying or very pleasant. However, it’s time to dig deeper and break down your survey results. This is where you start to do a survey report. This is important because you and the rest of your organization understand the success or failure of a survey. Depending on the report you get, it will be the decisions that are made.
- Share the results of your survey: Once you have done the analysis and interpretation of the results of a survey, make sure to always share the report with relevant people in your organization, for example, either by email, with PowerPoint slides, Through a Word file, or an hour of Excel, even on a dashboard in real-time. It won’t matter if your survey had good results if you don’t share them and no one finds out.
FAQ About How to Analyze Survey Data
You can check these errors by finding patterns in your answers or discovering inconsistent answers.
There might be a time where you will find yourself with wrong answers because the respondent has given your question another meaning.
You analyze and view the results from the section of my surveys at any time, even during the collection process.
Yes, there is a way you can present survey data. The document must follow a structured script.
This action depends on the report you get; it will carry the decisions that are made.
How to Analyze Survey Data in Short
In order for you to know what are your client’s preferences and habits, you must finish the last step of the research process. The research process teaches you how to analyze the data of a company. This method is fundamental and includes achievement and objective purpose, which will make it easier for you to achieve great results. If you have questions about why you should be gathering data, make sure you understand the basics of data-driven marketing.