Promoting your business needs a good strategy. You need to be aware of what kind of ads and which platform you use for your business. Instagram has a high number of monthly users, and people use it very often all over the world. That’s why you need to give a chance for Instagram ads. Learn how to advertise on Instagram to make your business more successful.
Easy Steps to Advertise on Instagram
Instagram Ads are obviously an effective marketing choice to access more people from different backgrounds. It is so easy to make an advertisement on Instagram. You can start to use Instagram ads and advertise on Instagram in just a few steps:
- Firstly, go to Facebook Ads manager. In order to navigate ads on Instagram, you need to use Facebook Ads Manager and a Facebook account. Unfortunately, there is no particular navigator system for Instagram.
- Now, you need to choose the objective of your marketing strategy. There is a list that you can choose among them. For Instagram, the possible objectives are brand awareness, reach, traffic, app installs, engagement, video views, conversions. Choose one of them.
- Then, define your audience. You can specify your audience in terms of location, age, gender, languages. Pay attention to the demographics of your audience. You need to access the right audience to make your advertisement more successful.
- Then, determine the placements of the Instagram ads. Where you place your Instagram ads are really important to advertise on Instagram.
- After that, put a budget plan for your Instagram Ads. You need to arrange your daily budget as well starting and end date of the Instagram Ads.
- Schedule your Instagram Ads. You can create a unique schedule to promote your business as well as not choosing the exact time.
- Lastly, choose your Instagram ads layout and create your Instagram Ads.
It all depends on the click rate and your marketing strategy. In general, people pay $0,20 to $2 for cost per click.
There are some tools that you can use to advertise on Instagram free such as Crowdfire, Social Insight, and Latergram.me.
Types of Instagram ads include; Stories ads, photo ads, video ads, carousel ads, explore ads, IGTV ads, Instagram Shopping ads.
We have covered how to advertise on Instagram. Instagram Ads are quite a powerful tool to promote your business. To advertise on Instagram, you need to use a Facebook navigator. You can create your Instagram Ads on that navigator and access people from all over the world.
If you want to learn more about Instagram, please check out our latest articles about it. To learn more about paid advertising and marketing on social media, you can check out what is PPC and what is social media marketing.