How Much Does Instagram Pay?

How Much Does Instagram Pay?

If you are asking the same question of does Instagram pay you, you should know this is a common misconception about Instagram, because Instagram does not pay to any of the so-called influencers, Instagram models or internet celebrities, but brands and businesses do.

If you have a lot of people following you on Instagram, you’re actually a powerhouse for marketing and promoting purposes.

You have a relevant audience that looks up to you.

These people love you, some of them take this to death, and they are ready to buy anything if they see you have already bought it.

Sounds good, right? This is why these influencers post sponsored content. Brands and companies pay these people and give them free stuff so they can showcase those items on their Stories and posts.

So, we can’t talk about Instagram careers as that’s a subject of another article as their team is made of developers, designers, and such; not influencers.

How much these influencers get paid depends upon many things but how can they manage to make money by just posting about something?

Let’s see how much does Instagram pays through brands and companies to influencers.

How Much Do Instagram Influencers Make?

According to many digital marketers, influencer pricing can vary but a good rule to follow is one cent per follow, which makes $100 per 10k followers.

From there other factors come into consideration as engagement rate, client’s financial plan, length of the campaign, and other specifics can differ.

does Instagram pay you

According to Instagram influencer Matt Crump’s Instagram Story, general pricing for all influencers look like this:

  • 5-10k = $100 – $500
  • 10-25k = $500 – $800
  • 25-50k = $800 – $1500
  • 50-100k = $1500 – $2000
  • 100-250k = $2000 – $6000
  • 250k-1m = $6000 – $10000
  • 1m+ = $10000+

As you consider these numbers, you would not expect a micro-influencer with 50k followers to pay his or her rent with ad money.

However, many micro-influencers quit their day jobs when they hit the 100k cap to focus on creating more content. That is why we call influencers under 100k followers micro-influencers.
how much does instagram pay you

But people tend to trust micro-influencers more than controversial names like Kim Kardashian, Selena Gomez, etc. Something about them makes them come off as trustworthy persons.

People’s thoughts about why this is happening are indicating similar and aspiring lifestyles.

Because people see micro-influencers as ‘someone from within’, they incline to see them as friendly persons and they engage with those micro-influencers more.

As a matter of fact, influencers’ engagement rates drop when their follower numbers go up.

Digital marketers explain this with the same old reasons.

FAQs on How Much Does Instagram Pay

Who is the highest-paid Instagrammer?

Cristiano Ronaldo is the highest paid Instagrammer.

Who has the most followers on Instagram?

Again, the answer to this question is the same as the first one. Cristiano Ronaldo has the most followers on Instagram.

Who broke the Instagram world record?

Jeniffer Aniston broke the Instagram record in less than six hours.

What is the most liked picture on Instagram until now?

It may sound funny to you but the most liked picture on Instagram is a picture of an egg. Yes, you’ve heard it right. It was posted by the “Egg Gang” and it has 55,011,011 likes.

What is the most commented Instagram post?

An Indian TikTok star (faisalsheikh) has the most commented post on Instagram with more than 1,2 million comments.

Conclusion on How Much Does Instagram Pay

So, does Instagram pay you? No, but you can still get great money on Instagram. In this article, we presented you the ways and people making money on Instagram.

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Born in February 1993, Dennis is a social media blogger. Originally started working as a car salesman, he was always a social media and internet enthusiast. So, he began optimizing websites and e-commerce sites for car dealerships. Later, it was found out that social media is a perfect area for ma...


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  1. How much does Instagram pay might be the right question but with the wrong intent. Instagram doesn’t pay you directly but you can earn money through the app.