Today, in this post, we will go over the subject of how much do Instagram models make.
This is a highly controversial topic. Some say that they deserve their earnings while some say that they are not doing any work at all, and this is not an honest thing to do.
To sum up, we can say that they have people who look down and who look up and on them.
Whichever statement you support, you can’t deny the fact that these people are good at what they do.
These people, we call them influencers, can attract the attention of the right people at the right time, and to some extent, this is something that would worth millions of dollars on its own.
How can they achieve that status, though?
Influencing: How It Works
Instagram has opened a whole new market for people who gain their living through a showcase of their lifestyle.
Companies and brands looking for proper advertisement and promotion targeting the generation that’s familiar with the internet and its culture were delighted when that idea popped up.
Pay and give free stuff to relevant people. Keep them relevant. Profit from people who look up to them.
Basically, an Influencer is someone who has an influence on people who follow them through social media platforms.
In other words, if you have a lot of followers on Instagram, brands, and companies will be inclined to pay you as your account’s Stories and posts about their quality and coolness would benefit them.
Models on Instagram have really captivated the fact that companies are willing to pay for reviews on their products, shout-outs or just pay for them to incorporate the company’s product into their Instagram post.
Sometimes companies will send free products or just a big fat check. There are a lot of variables.
If you’re promoting a hotel company, chances are you’re going to spend many nights for free in the best room of the hotel as you’re their honoured guest now.
The most attractive models on Instagram are the bikini models. With a nice body, they just promote swimwear brands on their photo shootings. There is no need for fashion magazines anymore, Instagram took over the place of the magazines with influencing Instagram stars.
Another type of model on Instagram is the GYM girls. They post sports illustrated content on their Instagram accounts and they are thought to be the hottest models on Instagram.
Hence, there’s a win-win situation for both sides.
A Different Generation of Teenagers
Before that influencing term ever came up, companies would pay for commercials on TV.
Considering that a lot of people were watching TV in those mid-1990s to mid-2000s period, it was a good idea to put ads between episodes and movie breaks.
That has become quite obsolete as nowadays people consume for their need of entertainment online where there are no ads on the service providers, for example, online streaming services like Netflix, Hulu, Amazon Prime Video has no ads.
You can get away from the keyboard and mouse, and chances are you’re won’t need to get close to them ever until the next session. These platforms do the work for you.
Especially when companies want to target the younger generation and millennials, they had to make the switch to social media platforms where a large portion of people and the big fish was.
These teenagers were totally different from their ancestors and they demanded entertainment all the time. If you’re uncool, you’re out of the picture.
You fell off. For good.
Instagram is also advertisement heaven for companies because Instagram has made it considerably easy to target certain audiences with hashtags, Insights, location tags and other features.
But exactly how much can social media influencers charge for their hard work?
A Few Examples of Successful Models
Forbes has a list of top influencers and one that stands out is Jennifer Selter.
Once a GYM front desk clerk now has over 10 million followers. You can’t possibly comprehend this transformation to being something big as some of us are unable to think that this is possible.
Reporters stated that she gets upwards of $15,000; sometimes even close to $50,000 per-post.
That’s a lot of money for a single picture; or is it?
Forbes reported about the big-name Kayla Itsines.
Her “Sweat with Kayla” fitness app has generated 17 million dollars of revenue in 2016. She currently has 11.5 million followers on Instagram.
American model Kylie Jenner is the highest-paid model/businessperson on Instagram. She’s the young billionaire woman ever in history.
Conclusion – Crazy, Isn’t It?
As you see, it’s easy for an Instagram model with millions of followers to have a lot of money, even up to $50,000 for a post.
However, it’s important to remember that this money comes from having a lot of followers; no money can make you have a lot of followers. There’s a distinct line on that field.
Maybe you’re yet not eligible for making thousands for a single post, but you can still enjoy the fruits of being a micro-influencer if you play your cards right.
It’s also a fact and a relief to know that you’ll have the most devoted audience as it’s a known data that macro-influencers have less engagement rage than their peers.
Would you want to be an influencer like the people you see on Instagram every day? Let us know down right in the comments.
Thanks for reading this article.