Instagram is a major social platform where you can share moments from your life. When you see something interesting in your daily life, it is a great idea to put it on Instagram. It saves you from sending photos one by one by wasting time. That is why it has become the leader of its field. Now İt is possible to take live videos, but, how do you get live on Instagram?
Through recent years, Instagram has proven itself to be more than just a photo-sharing app. It is possible to find any kind of content. From nutritionists to make up artists, you can find photos, videos, and stories about everything.
If you want to attract attention, going live on Instagram is a great choice. Stories are the most attractive feature on Instagram because they are at the top of the page, so when users turn on the app, it is the first thing they see. However, Instagram Live is even more attractive because it sends your followers a notification when you go live.
Why Going Live is Important?
If you use Instagram for commercial purposes, the Live option can be a lifesaver for you.
A lot of major brands are on Instagram and they use it perfectly for their interests.
Launches & Announcements
Especially brands with products use Instagram to capture their launches and announcements. Automobile launches are a good example. Automotive brands get a lot of followers, especially from male users.
Male users tend to follow their favorite car brands or the brand of their cars. They do it to keep informed about the brand of their product. When there is a big launch from one of these major brands, they get a lot of attention. Not only car owners and enthusiasts are watching, but rivals are also watching too.
It is also used by the press. Nowadays the press is not stuck to TV and newspapers, the press uses social media actively and journalists are aware of the fact that TV is coming to an end. That is why they are there with their phones on their hand, filming the launches and announcements.
Speaking of the press, we have mentioned that TV is coming to an end. Visual media is now mostly on social media. The beauty of it, any journalist can do live videos without joining a press institution. The trust and loyalty are falling to the major press institutions.
Some of the journalists found their way to stream videos as freelancers thanks to Instagram Live. This way they can create their audience and even have a pleasant conversation with their audience.
Either you have a business account or not, getting feedback from your followers is crucial. The best way to do it is to have a Q&A session via Instagram Live.
Instagram is not like any other social platform, it is more sincere than any of them. The reason because it allows you to be in total communication with your followers. You can even invite one of your followers to your live video. We will explain this in detail, don’t worry.
When you create content for a specific audience, no doubt you will have rivals. However, you can use this for your interest. Collaborating with other Instagrammers always works out. Because it combines the audience and you can get more followers this way. Of course, your rival can too.
Invite your rivals to your live video and have discussions or interviews. It will draw attention to your Instagram account indeed.
How to Go Live on Instagram
It is very easy to go live on Instagram, but there are a few tips to make it better.
Instagram Live is a Story too. You can see who is Live on the stories section at the top. You can get a notification when your followed accounts go live.
To go live simply follow these steps:
- Open the camera on Instagram.
- Go to the ‘Live’ option from the bottom list, it is on the left end.
- When you come to the ‘Live’ page there will be some information. At the top of the page, you will see how many of your followers are active at the moment. It might be a good hint for you to go live.
- On the left bottom side of the page, you will see a question mark button.
- If you include questions on your stories, you can answer them here in the live section.
Once you start broadcasting, a notification will be sent to your followers to let them know you are live.
Inviting and Joining to a Live Video
When you are live, you can see the number of your viewers. You will also see who is joining. It is possible to invite one of your followers to your video. Here is how:
- After you start broadcasting tap on the smiling faces icon.
- Then choose the person you want to invite and tap on their name and tap on ‘Add.’
- If the other person accepts your invitation, you will see them on a split-screen.
- To end their contribution, simply tap on the ‘X’ icon on their side of the split-screen.
Keep in mind that you can only invite followers who are watching your video at that moment. If your followers decline your invitation you will be able to see it.
If you want to join someone else’s video you have to tap on the ‘Send Request’ button when you see the option. If the request is accepted, you will receive a notification stating that you are about to join the video.
With the new update in 2017, users can choose to put the replay of their live videos on their Stories.
After you end your live video, you can tap on ‘Save’ and the video will be added to your phone gallery.
You can’t directly save others’ stories on Instagram. You can use screen recorders or third-party apps to capture others’ stories.
We have covered the answer to the question ‘how do you get live on Instagram’ and mentioned the importance of going live.
It is important to use Instagram Live because there are many advantages that could benefit your interests. We also mentioned how to invite followers to your live video and how to join a live video.